A2Z Cust2Mate Solutions Corp.

A2Z Cust2Mate Solutions Corp. is a global leader in smart retail technology, specializing in the development and commercialization of innovative retail solutions. The company's mission is to be the leading global provider of smart-cart platforms, aiming to unlock the full potential of every in-store shopping journey through digitalization and personalization. Headquartered in Vancouver, British Columbia, Canada, A2Z Cust2Mate also maintains offices in Israel and the United States.

The company's flagship offering is the Cust2Mate smart cart system, which integrates technology to automatically calculate purchases and enable in-cart payment, allowing shoppers to bypass traditional checkout lines. Beyond hardware, A2Z Cust2Mate provides retail media and digital engagement capabilities, delivering personalized content, targeted offers, and promotions directly to shoppers at the point of decision. The platform also leverages data collection and AI-driven analytics to offer retailers valuable insights, optimizing store operations and enhancing the customer experience. While primarily serving grocery stores and supermarkets, the company is expanding its solutions into other retail sectors, including home goods.

In recent developments, A2Z Cust2Mate announced a deployment of 2,000 smart shopping carts at HaStock, an Israeli home goods retail chain, commencing in Q3 2026, with projected revenues exceeding US$21 million over five years. This follows a significant $50 million agreement with Carrefour Israel for the deployment of 4,000 smart carts. The company has also expanded its presence in Turkey with the deployment of next-generation smart carts at Migros Ticaret A.Ş. Leadership includes Gadi Graus as CEO and Interim Chairman, following the stepping down of founder Bentsur Joseph from the Chairman role in December 2025. A2Z Cust2Mate is strategically positioned to transform in-store retail by bridging online and physical shopping experiences through its interactive technology and multi-platform monetization business model.

Latest updates

A2Z Cust2Mate Expands Retail Media Footprint with New Brand Partnerships

Event summary

  • A2Z Cust2Mate has signed new retail media agreements with Under Armor, Santa Barbara Polo Club, Slazenger, Rollox, and SwissBrand to advertise on its smart cart platform in Israeli supermarkets.
  • The company began generating retail media revenue in Q1 2026, marking a milestone in its business model evolution.
  • A2Z Cust2Mate recently appointed a Retail Media Sales Executive to scale its media inventory across retailers and advertisers.

The big picture

A2Z Cust2Mate's strategic focus on retail media aligns with the broader industry trend of leveraging in-store technology to drive targeted advertising. The company's ability to monetize its smart cart platform through retail media agreements underscores the growing importance of real-time shopper engagement at the point of purchase. This move positions A2Z Cust2Mate to capitalize on the increasing demand for high-impact advertising channels that deliver value to retailers, advertisers, and shoppers alike.

What we're watching

Revenue Diversification
How the expansion of retail media agreements will impact A2Z Cust2Mate's revenue diversification strategy.
Market Positioning
Whether A2Z Cust2Mate can sustain its market position as a leader in smart retail technology.
Geographic Expansion
The pace at which A2Z Cust2Mate will expand its smart cart deployments beyond Israel.

A2Z Cust2Mate Expands Retail Footprint with $21M HaStock Smart Cart Deal

Event summary

  • A2Z Cust2Mate has secured a five-year agreement with HaStock to deploy 2,000 smart shopping carts across three Israeli locations, starting in Q3 2026.
  • The agreement is projected to generate over $21 million in revenue for A2Z Cust2Mate.
  • The partnership includes a broader collaboration on data, retail media, and digital services, with revenue sharing between the companies.
  • This marks A2Z Cust2Mate’s expansion into the home goods retail vertical, following a strategic framework established in 2023.

The big picture

A2Z Cust2Mate is shifting from a strategic alignment phase to a deployment-focused strategy, leveraging its smart cart platform to expand beyond its initial retail segments. The deal with HaStock, a fast-growing Israeli retailer, represents a significant revenue opportunity and a validation of the company’s broader vision of transforming in-store retail through connected commerce. This expansion into a new vertical suggests A2Z Cust2Mate is aiming to establish its smart cart platform as a foundational element of in-store retail infrastructure, potentially displacing traditional shopping cart vendors and creating new revenue streams through retail media.

What we're watching

Execution Risk
The success of this deal hinges on A2Z Cust2Mate’s ability to execute the large-scale deployment and integration of its smart cart technology within HaStock’s stores, which could expose operational vulnerabilities.
Vertical Expansion
Whether A2Z Cust2Mate can successfully replicate this model with other home goods retailers, or other verticals beyond its existing footprint, will be a key indicator of the platform's broader applicability.
Data Monetization
The revenue-sharing model tied to data and digital services suggests a significant reliance on data monetization; the ability to extract and leverage shopper data effectively will be crucial to the partnership’s overall profitability.
CID: 2637