A2Z Cust2Mate Expands Retail Media Footprint with HaStock Deal
Event summary
- A2Z Cust2Mate (NASDAQ: AZ) secured a 24-month in-store retail media agreement with Israeli retailer HaStock, expanding their existing partnership.
- The deal grants AZ all in-store retail media and advertising rights across HaStock's 50+ stores, complementing existing on-cart media rights.
- AZ will commercialize additional in-store media inventory, creating new opportunities for brands and advertisers.
- This marks another step in AZ's retail media business growth, broadening media inventory beyond Smart Carts to other in-store touchpoints.
The big picture
This agreement underscores the growing importance of retail media as a revenue driver for smart retail technology companies. By expanding beyond its Smart Cart platform to encompass entire store environments, AZ is positioning itself to capture more of the $41 billion retail media market projected by 2026. The deal with HaStock demonstrates how technology providers are increasingly partnering with retailers to create more comprehensive, data-driven advertising solutions that bridge the online and offline shopping experience.
What we're watching
- Retail Media Evolution
- How AZ will integrate and monetize this expanded in-store media inventory alongside its Smart Cart capabilities.
- Partnership Scalability
- Whether this deal with HaStock can serve as a template for similar agreements with other retailers.
- Revenue Diversification
- The pace at which AZ can grow its retail media business as a complementary revenue stream to its core Smart Cart platform.