A2Z Cust2Mate Research Highlights Retail Tech Gap as Consumers Demand Digital-Like In-Store Experiences
Event summary
- Only 36% of consumers believe supermarkets consistently deliver fast, hassle-free shopping experiences.
- 68% of consumers value real-time pricing visibility, but only 48% say stores meet this expectation effectively.
- Nearly half (47%) of European and 52% of U.S. consumers would use smart shopping carts for better in-store experiences.
- A2Z Cust2Mate's report identifies six key areas where digital expectations clash with physical retail delivery.
The big picture
A2Z Cust2Mate's research underscores the accelerating convergence of digital and physical retail as consumers demand seamless, tech-enabled shopping experiences. The findings suggest that retailers failing to adapt risk losing market share to those who successfully integrate smart technology solutions. This trend represents both a challenge and an opportunity for retail tech providers like A2Z Cust2Mate, which stands to benefit from increased demand for its Smart Cart platform.
What we're watching
- Technology Adoption
- How quickly retailers will integrate smart cart technology to bridge the digital-physical gap.
- Competitive Differentiation
- Whether early adopters of in-store digital solutions can gain lasting loyalty advantages.
- Revenue Impact
- The pace at which improved in-store experiences translate to measurable sales growth for retailers.
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