8x8 Honored for Channel Leadership in EMEA and ANZ

Event summary

  • 8x8's Emily Masterton and David Land named CRN Channel Chiefs in EMEA and ANZ, respectively.
  • Company received nine Palomarr Insight Awards across communications and contact center categories.
  • 8x8 ranked top five in eight categories including Contact Center, Cloud and VoIP Telephony, and Voice and Video Communication.
  • Recognition highlights 8x8's partner-first model focused on simplicity and shared success.

The big picture

8x8's recognition underscores the growing importance of channel partnerships in scaling business communications solutions. As organizations seek integrated, seamless CX platforms, partners play a critical role in delivering these solutions efficiently. The awards reflect broader industry trends where technology vendors are increasingly relying on robust partner ecosystems to navigate complex market demands and drive customer success.

What we're watching

Partner Ecosystem Growth
How 8x8 will leverage this recognition to expand its partner network and drive further market penetration.
Market Differentiation
Whether the awards will help 8x8 stand out in a competitive CX and communications technology landscape.
Execution Risk
The pace at which 8x8 can translate partner success into tangible customer outcomes and revenue growth.