The Cook Perspective

After dominating online, Australian sun-safe apparel brand Solbari is launching in U.S. stores, betting on a booming market and a veteran sales chief.

Alibaba's Accio Work deploys AI "business teams" to SMEs, managing e-commerce and even launching physical products from scratch for a new era of business.

A startling report shows most banks struggle to measure marketing ROI, citing outdated tech and compliance hurdles. Is specialized affiliate marketing the answer?

A new campaign aims to save a major research hub, igniting a debate over its economic benefits, medical breakthroughs, and the future of animal testing.

As digital scams cost billions, Coda expands its 'Guard Your Game' campaign with a new video and mascot to protect gamers in Southeast Asia.

With $6M in new funding and a $60M valuation, influencer-founded Neutonic is taking its nootropic drinks from podcast fame to global supermarket shelves.

A new survey finds 94% of contractors blame broken processes, not rules, for costly site access delays that are straining projects and the workforce.

Fueled by $35M in revenue, brand agency General Idea expands to LA and London, aiming to outmaneuver giants with its 'cultural IQ' and new leadership.

Discover the cutting-edge tech behind the silent, zero-emission garbage truck transforming waste management and helping cities meet climate goals.

South Korean AI firm HoneyNaps brings its FDA-cleared sleep diagnostic tech to Boston's biotech hub, aiming to disrupt the multi-billion dollar market.

Celebrity "Wig Whisperer" Kim Kimble partners with Luvme Hair, blending Hollywood expertise with new tech to bring red carpet-quality wigs to consumers.

Benchmark at Shrewsbury Crossings stands alone in its town, earning a 'Best' rating from U.S. News & World Report based on resident and family feedback.

Former AT&T VP Jen Asplund joins MCE Systems' advisory board, bringing deep carrier insight to accelerate the AI revolution in customer experience.

CheapCaribbean is giving 30 everyday heroes a free vacation. It's a heartfelt thank you that's also a brilliant, loyalty-building marketing strategy.

Simply Contact is using AI simulations to train agents for complex multilingual support, slashing onboarding time and fighting costly industry burnout.

Celebrating nine decades in Nigeria, British Airways launches anniversary fares as new market dynamics and a fierce price war reshape the competitive skies.

Aircraft leasing giant Aircastle has priced $650 million in senior notes, signaling strong investor confidence and fueling its strategic growth and refinancing plans.

Patton's new FiberPlex kits deliver 4K video over 20km, highlighting the strategic value of US manufacturing and SDI's enduring role in broadcast.

Canopy's new AI Notetaker integrates directly into its platform, promising to end fragmented workflows and provide deep, accounting-specific client insights.

As RIA consolidation heats up, a recent $625M deal highlights a shift from pure valuation to deep cultural alignment, setting a new precedent for M&A.