Strategic Shifts & Business Growth

Beetles Gel Polish launches 58 holiday sets, a calculated move to dominate the booming at-home beauty market. Here's the strategy behind the sparkle.

A $50,000 federal grant for a transit study in Amherst, NS, could be the blueprint for revitalizing rural economies and enhancing community life.

The SBA champions Small Business Saturday, but with inflation and high interest rates, Main Street needs more than a one-day boost to ensure long-term growth.

Ghirardelli's seasonal treat returns, but a new sweater reveals a deeper strategy to win the competitive holiday market through nostalgia and engagement.

FIFA expands its partnership with Globant, betting on AI and a new mobile app to redefine the fan experience for the 2026 World Cup and beyond.

An SME just won a major award for its AI-powered playbook platform. We explore how Method Grid is revolutionizing project delivery in critical industries.

A new mobile pantry from Sewa International and the DFW Hindu Temple aims to revolutionize food aid in Dallas, reaching those who need it most.

RAID's blockbuster crossover with Alien and Predator isn't just fan service. It's a calculated strategy driving revenue and redefining player engagement.

A pioneer in impact-resistant window technology and community philanthropy, Rod Hershberger receives a lifetime achievement award as MITER Brands continues to reshape the window and door market.

Financial planning firm Yeske Buie unveils a carefully planned succession, handing the reins to a trio of co-CEOs while remaining committed to independence in a consolidating industry. The move prioritizes client needs and long-term stability.

The Aaron’s Company is revamping its marketing strategy with a new partnership, signaling a shift towards data-driven personalization and multicultural engagement. The move comes as IQVentures finalizes its acquisition, aiming for growth amidst changing consumer habits.

Science education provider Flinn Scientific taps Sarah Rasmusen, a former Build-A-Bear and Lands’ End executive, as CMO, signaling a focus on customer experience and digital growth in the STEM market.

Lemon Seed Marketing's annual conference brings together home service professionals to explore branding and marketing tactics tailored to a rapidly evolving industry. The event, set in Lufkin, Texas, aims to provide actionable strategies for growth.

Northwestern University’s Kellogg School of Management receives a historic $70M donation to establish a new executive center, prioritizing integrated learning and global collaboration in a rapidly evolving business landscape.

California’s Streets of Brentwood welcomes seven new tenants and a revamped community space, signaling a strategic bet on experiential retail and community building in a competitive market. The expansion aims to solidify the center’s regional draw.

As independent repair shops surge in number, dealerships are turning to mobile service to meet changing consumer demands and reclaim lost market share. A new report highlights the growing gap and the tech solutions bridging it.

Walmart Canada launches its annual holiday fundraising campaign for children's hospitals, highlighting a growing need for charitable support in pediatric healthcare across the country.

The Air Canada Foundation is expanding its grant program for 2026, allocating $1.6M in 2025 to support Canadian charities focused on improving the health and well-being of children and youth. The Foundation is increasingly prioritizing underserved communities.