Zahav Hummus Hits GIANT Shelves in Major Pennsylvania Rollout

PHILADELPHIA, PA – May 07, 2026 – The taste of one of Philadelphia’s most celebrated restaurants is now closer than ever for shoppers across Pennsylvania. Zahav Foods announced today that its iconic restaurant-recipe hummus has landed in the refrigerated aisles of 32 GIANT grocery stores, marking a significant homecoming expansion for the rapidly growing brand.

Co-founded in 2024 by the acclaimed restaurateurs behind the Michelin Recommended Zahav—Chef Michael Solomonov and Steven Cook—the brand brings the exact hummus recipe perfected over nearly two decades to the consumer market. This move into GIANT stores makes the premium product, including a format exclusive to the grocer, more accessible to a mainstream audience in the company's home state.

From Fine Dining to the Grocery Cart

The story of Zahav Hummus is one of culinary obsession. For eighteen years, since the founding of Zahav restaurant, Solomonov and Cook have refined the signature dish that begins every meal. The result is a product that stands apart in a crowded market, built on a philosophy of simplicity and quality.

Unlike many mass-market competitors, Zahav Hummus is “tehina-forward,” using approximately four times the amount of premium roasted tehina, sourced from fellow Philadelphia-based company Soom Foods. This emphasis on sesame paste over chickpeas creates an exceptionally creamy, luxurious texture and a rich, nutty flavor profile. The recipe adheres to a minimalist approach, containing just six natural ingredients: tehina, chickpeas, lemon juice, salt, cumin, and garlic, with no added oils or preservatives. This clean-label approach aligns with a growing consumer demand for wholesome, plant-based foods.

This transition from a celebrated dish in a fine-dining context to a packaged good required careful calibration to maintain its integrity. While some consumers have noted subtle differences in taste compared to the freshly made restaurant version, the retail product has been widely praised for setting a new standard for store-bought hummus, bringing a level of quality previously unavailable on grocery shelves.

The Battle for the Hummus Aisle

Entering GIANT places Zahav directly in competition with established giants of the hummus world. With a premium price point of $7.99 for a 10-ounce container, Zahav is positioned significantly higher than market leaders like Sabra, which often retail for around $4 to $5. This pricing strategy banks on consumers willing to pay more for a chef-driven, restaurant-quality experience with superior ingredients.

Zahav Foods is betting that its key differentiators will win over shoppers. Beyond its tehina-forward recipe, the brand is leveraging convenience. As part of the GIANT rollout, the grocer becomes the exclusive major Pennsylvania retailer to carry Zahav Hummus Snack Cups. Priced at $6.99 for a pack of four 2-ounce cups, this format targets the lucrative on-the-go snacking market, offering a portable version of the same high-quality hummus.

This strategic move taps into a global hummus market projected to reach over $8 billion by 2030, fueled by consumers seeking healthier, protein-rich options. By offering a distinct, premium product, Zahav is carving out a niche for food-savvy customers who prioritize flavor and ingredient purity over price alone.

A Strategic Pennsylvania Partnership

The expansion into GIANT is more than just a business deal; it's a strategic alignment of two Pennsylvania-based brands. For Zahav Foods, it represents a significant step in broadening its reach within its home market. For GIANT, it enhances its reputation as a destination for high-quality local and specialty products.

GIANT has cultivated a strategy of adapting its offerings to local tastes and has actively partnered with regional vendors to bring unique products to its customers. The inclusion of Zahav Hummus fits perfectly within this framework, offering shoppers a taste of Philadelphia's vibrant food scene.

Furthermore, the product’s kosher certification is a key element of the partnership. “Zahav Hummus is kosher-certified, so it's an especially proud moment to be at the Wynnewood GIANT, home to one of the most extensive kosher departments in the area,” Solomonov and Cook stated. This highlights a savvy understanding of GIANT’s diverse customer base and its commitment to serving communities with specific dietary needs, making the new hummus a natural fit for the store’s well-stocked kosher sections.

A Blueprint for Rapid Growth

This latest expansion is another milestone in what has been a remarkably swift ascent for Zahav Foods. Since its exclusive launch at Whole Foods Market in January 2024, the brand has executed an aggressive and successful growth strategy. By September 2024, it was available in Whole Foods locations nationwide, quickly becoming one of the fastest-growing brands in the category.

The company has continued to innovate and expand its footprint. In October 2025, it introduced the Snack Cups format with a launch in over 200 Harris Teeter locations. More recently, in April 2026, Zahav Foods launched its first-ever flavor extension, Zahav Hummus Schug, which pairs the classic hummus with a fiery Yemenite green-chile condiment, available exclusively at select Whole Foods stores.

Now available at major retailers including Whole Foods, Wegmans, Harris Teeter, and GIANT, Zahav Hummus has successfully bridged the gap between an exclusive restaurant experience and an accessible household staple. For Pennsylvania shoppers, the journey to taste one of the state's most famous culinary creations is now just a trip to the local grocery store.