YY Group and Graymatics Forge AI Alliance to Reshape Singapore Business
A new partnership aims to turn Singapore's existing CCTV cameras into powerful business intelligence tools, accelerating YY Group's pivot to smart solutions.
YY Group and Graymatics Forge AI Alliance to Reshape Singapore Business
SINGAPORE – December 29, 2025 – In a significant move that signals a deepening integration of artificial intelligence into Singapore's commercial fabric, YY Group Holding Limited (NASDAQ: YYGH) and AI specialist Graymatics-SG Pte Ltd have announced a strategic partnership. The agreement positions YY Group as the preferred distributor for Graymatics' advanced AI-powered video analytics solutions in Singapore, a collaboration poised to transform everyday surveillance infrastructure into a wellspring of actionable business intelligence.
The partnership arrives as YY Group, traditionally known for its flexible workforce and integrated facility management (IFM) services, aggressively pivots towards becoming a comprehensive provider of smart enterprise solutions. By joining forces with Graymatics, a cognitive multimedia analytics pioneer, YY Group is set to equip its extensive client base in hospitality, retail, and facilities management with tools that move far beyond traditional security.
A Strategic Pivot Towards Smart Enterprise Solutions
For YY Group, this partnership is a cornerstone of a broader strategic evolution. The Singapore-headquartered company has been actively expanding its technological capabilities to augment its core services. This initiative is not just about adding another product to its portfolio; it represents a fundamental shift to embed smart technology into the services it provides, aiming to deliver enhanced efficiency and data-driven value to clients.
This strategy has been visible in a series of recent moves. In early 2025, the company made several strategic acquisitions to bolster its IFM division, and in late 2024, it launched "YY Smart Tech" to spearhead innovation. This latest alliance with Graymatics directly builds on that foundation, providing a powerful technological layer to its established service offerings. While YY Group has reported strong revenue growth, increasing 33.7% in the first half of 2025, the move towards higher-margin, tech-enabled services is a clear strategic imperative to enhance long-term profitability and market positioning.
By leveraging its deep-rooted presence across Singapore, YY Group can offer Graymatics an accelerated path to market penetration. The collaboration aims to convert the thousands of existing, passive CCTV cameras in hotels, malls, and office buildings into active, intelligent sensors that can optimize operations, improve customer experiences, and strengthen compliance.
Beyond Surveillance: Unlocking New Value from Existing Cameras
The true innovation of this partnership lies in the capabilities of Graymatics' technology, which redefines the purpose of video surveillance. Instead of merely recording events for post-incident review, the AI platform analyzes video streams in real-time to extract a rich tapestry of operational data.
In the retail sector, this translates into a powerful tool for understanding customer behavior. Store managers can utilize the analytics to generate heatmaps showing which aisles attract the most traffic, measure customer dwell time in front of specific displays, and analyze demographic patterns to tailor marketing efforts. The system can also optimize staffing by predicting peak hours and automatically alerting managers to long checkout queues, directly improving the customer experience and preventing lost sales.
For the hospitality industry, the applications are equally transformative. Hotels can monitor lobby traffic to ensure adequate staffing at the front desk, analyze guest flow in restaurants and amenities to enhance service delivery, and improve safety by detecting slips, falls, or overcrowding in real-time. This allows for a proactive approach to guest management, shifting from reactive problem-solving to anticipating needs.
Within facilities management, YY Group's core business, the benefits are immediate and substantial. The AI can monitor building occupancy to optimize HVAC and lighting systems for significant energy savings. It can also enable predictive maintenance by visually identifying early signs of wear and tear on equipment or structural faults like cracks and leaks, allowing for repairs before a critical failure occurs. This data-driven approach to building management promises to reduce operational costs while creating safer and more efficient environments.
Powering Singapore's Smart Nation Ambitions
This partnership does not exist in a vacuum. It aligns perfectly with Singapore's national strategy to become a leading 'Smart Nation.' The government has committed substantial resources, including its Smart Nation 2.0 plan, to encourage the widespread adoption of AI across all sectors of the economy. The goal is to leverage technology to boost productivity, foster innovation, and improve the quality of life.
The YY Group-Graymatics collaboration is a prime example of this vision in action at the commercial level. By making sophisticated AI analytics more accessible to businesses, the partnership helps accelerate the digital transformation of key industries. It empowers enterprises to make smarter, data-informed decisions, contributing to a more efficient and responsive urban ecosystem. This move from passive data collection to active intelligence is a critical step in realizing the full potential of a digitally integrated city.
Navigating a Competitive and Growing Market
The AI video analytics market in Singapore is dynamic and competitive, with several local and international players offering specialized solutions. The strength of this new alliance lies in its synergy: Graymatics provides the cutting-edge, cloud-based platform, while YY Group offers an established distribution channel and trusted relationships with a vast network of potential clients.
"We are excited to partner with Graymatics to accelerate the adoption of their innovative solutions across our extensive client network," said Mr. Mike Fu, Founder, Chairman, and Chief Executive Officer of YY Group. "This partnership represents a significant opportunity to enhance operational capabilities for businesses in Singapore while strengthening our position as a leading provider of smart enterprise solutions in the region."
The sentiment was echoed by Graymatics, who see the collaboration as a key to unlocking the Singaporean market.
Mr. Abhijit Shanbhag, Chief Executive Officer of Graymatics-SG Pte Ltd, added: "YY Group's strong market presence and proven execution capabilities in Singapore make them an ideal partner for us. This collaboration will accelerate our market penetration and enable us to better serve customers across Singapore."
Investors have taken notice, with YY Group's stock (YYGH) seeing a modest gain following the announcement, suggesting cautious optimism about the partnership's potential. By combining advanced technology with deep market access, YY Group and Graymatics are well-positioned to not only capture a significant share of the growing demand for AI solutions but also to fundamentally change how Singaporean businesses see and use their physical spaces.
📝 This article is still being updated
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