WebPT's Strategic Surge: AI, Advocacy, and New Leadership Reshape Rehab

PHOENIX, AZ – February 03, 2026 – Rehab therapy software leader WebPT closed 2025 with significant momentum, marked by a strengthened executive team, transformative technology partnerships, and a renewed focus on customer experience that has solidified its market dominance. The Phoenix-based company, which now serves over 170,000 users and has enabled more than $400 billion in patient revenue, spent the year making strategic investments designed to power efficiency and growth for therapy practices nationwide.

"This year, we focused on doing the work that matters most to our Members," said Andrea Facini, chief executive officer of WebPT, in a statement. "We invested in the right leaders, strengthened our foundation, and stayed closely connected to the needs of our Members. Every improvement we made was guided by a single goal: helping rehab therapy practices work more efficiently, deliver better care, and build resilient businesses for the future."

A New Guard for Strategic Growth

WebPT signaled a clear focus on scaling its operations and enhancing service delivery by bolstering its executive team with seasoned leaders from the finance and healthcare technology sectors. The appointments are poised to steer the company through its next phase of growth and innovation.

Carson Ure, who joined WebPT in 2023, was promoted to chief financial officer. With a background that includes technology investment banking at J.P. Morgan and senior finance roles at Kyruus Health, Ure brings a wealth of experience in financial strategy and operational efficiency, honed by an MBA from MIT's Sloan School of Management. His leadership is expected to fortify the company's financial planning and direct investments toward high-impact areas for its members.

Joining the leadership team are Suzanne Cogan as president and chief customer officer, and Kim Commito as chief product officer. Cogan, tasked with overseeing all customer-facing teams, has an extensive track record in healthcare and technology, including executive roles at Press Ganey and Aspirion. Her appointment underscores a deep commitment to elevating the member experience, a key theme of the company's 2025 performance. Together, the new leadership reflects a strategic move to blend deep industry expertise with robust financial and product oversight.

The AI Revolution in Rehab Workflows

Perhaps the most forward-looking development of 2025 was WebPT's partnership with Comprehend Health, a move that brings cutting-edge artificial intelligence directly into the daily workflow of rehab therapists. The collaboration integrates AI-powered scribing and real-time compliance support, aiming to solve one of the most persistent pain points in healthcare: the administrative burden of documentation.

The technology allows therapists to chart hands-free by converting patient conversations into clear, compliant clinical notes. This not only promises to save clinicians hours of time otherwise spent on keyboards but also enhances billing accuracy and mitigates audit risks by providing real-time compliance feedback. This integration, which functions seamlessly with WebPT's EMR through a simple web extension, represents a significant leap in operational efficiency.

"Partnering with WebPT allows us to bring AI-powered scribing to providers at a scale and level of impact that hasn't been possible before," said Jacob Michalski, founder and chief executive officer of Comprehend Health. "We're excited to work with WebPT to bring Comprehend Vision to market and move closer to a world where providers don't have to spend their days tied to a keyboard."

Underpinning these innovations were significant investments in platform security and stability. The company's engineering team moved to 24-hour coverage, expanded system logging, and upgraded observability tools. These efforts culminated in a 70-point year-over-year increase in its Bitsight security score, demonstrating a foundational commitment to reliability and data protection for its members.

Measurable Gains in Member Experience

WebPT's focus on its members produced tangible results in 2025, validated by both internal metrics and external accolades. The company reported customer satisfaction (CSAT) scores that remained consistently above 90% throughout the year, while its support response and resolution times achieved best-practice performance thresholds.

These improvements were a key factor in WebPT earning a Gold winner recognition in the 2025 Best in Biz Awards for Support Department of the Year. Furthermore, the company saw a significant 26-point increase in its Net Promoter Score (NPS), a key indicator of customer loyalty and satisfaction. Members using the company's Revenue Cycle Management service also reported tangible benefits, including accelerated collections, fewer denials, and reduced aging balances, directly impacting their financial health.

Shaping Policy and Expanding Care Beyond the Clinic

Beyond its own platform, WebPT continued to play an influential role in the broader rehab therapy profession. In partnership with The Alliance for Physical Therapy Quality and Innovation (APTQI), the company championed critical federal legislation aimed at improving patient access and practice stability. This included support for the Stopping Addiction and Falls for the Elderly (SAFE) Act and the Medicare Patient Access and Practice Stabilization Act, positioning the company as a key advocate for the financial and operational health of the entire industry.

Looking ahead to 2026, WebPT is building on its momentum by expanding into one of the fastest-growing areas of digital health: Remote Therapeutic Monitoring (RTM). The company announced a major collaboration with Net Health to integrate its Limber platform, a leading solution for outcomes measurement and RTM. This partnership will empower WebPT users to support hybrid care models, blending in-clinic treatment with digital, at-home programs.

The Limber platform provides patients with digital Home Exercise Programs (HEP) through a mobile app and allows therapists to monitor adherence and progress remotely. This not only extends the continuum of care beyond the clinic's walls but also improves patient engagement and strengthens data continuity. As the healthcare landscape continues to evolve, this strategic move into RTM positions WebPT's members to embrace new care delivery models while staying focused on measurable patient outcomes.