UGREEN’s AI NAS Puts Privacy First in Smart Cloud Race

LONDON – February 17, 2026 – Consumer electronics firm UGREEN has officially entered the high-stakes world of intelligent storage, announcing a new flagship line of Network Attached Storage (NAS) devices that places powerful artificial intelligence directly into the hands of users, all while keeping their data strictly local. The new NASync iDX Series signals a significant shift in the private cloud market, transforming the concept of a NAS from a passive data repository into what the company calls an “active digital asset.”

At the heart of the announcement is a commitment to on-device AI processing. In an era where personal data is routinely uploaded to corporate servers for AI-driven analysis, UGREEN’s approach offers a starkly private alternative. By embedding a local large language model (LLM) and other AI tools directly into the hardware, the NASync series can understand, organize, and retrieve user data with unprecedented efficiency, all without that data ever leaving the user's home or office network.

This move positions UGREEN to compete directly with established NAS giants like Synology and QNAP, betting that a combination of high-performance hardware and a privacy-first philosophy will resonate with a market increasingly wary of cloud-based data handling.

Your Data, Your Intelligence

The core innovation of the NASync iDX Series is its ability to perform complex AI tasks locally, a feature powered by its formidable internal hardware. The top-tier model, the NASync iDX6011 Pro, is equipped with an Intel® Core™ Ultra 7 processor capable of delivering up to 96 TOPS (trillion operations per second) of AI compute, supported by a substantial 64GB of LPDDR5X memory. This processing power enables a suite of intelligent tools designed to enhance productivity and data management.

Among these tools is Uliya AI Chat, a personal AI assistant that operates on the device. It can summarize documents, translate text, and answer questions based on the private data stored on the NAS, learning from the user’s files to provide contextually relevant responses. Unlike cloud-based chatbots, Uliya’s insights are generated without sending personal information to third-party servers. Similarly, the AI Album feature automatically organizes photo libraries by identifying faces, objects, and scenes, and can even learn to recognize specific pets, all within the secure confines of the local device.

Other integrated features include a Universal Search function that uses natural language to find files across the entire system, and a Voice Memos tool that can transcribe and summarize audio recordings locally. This emphasis on on-device intelligence directly addresses growing consumer and business concerns about data sovereignty. By ensuring all processing happens locally, users can sidestep the privacy risks and potential compliance issues associated with cloud-based AI services.

Challenging the NAS Establishment

While UGREEN has built a global reputation and a base of over 200 million users for its affordable and innovative accessories, its move into the high-performance NAS market is a bold strategic leap. The company is leveraging its hardware expertise to challenge the long-standing dominance of brands like Synology and QNAP, whose mature software ecosystems have set the industry standard for years.

Where competitors have gradually integrated AI features, primarily for photo management, UGREEN is making powerful, local AI the central selling point of its flagship line. The specifications of the NASync iDX6011 Pro are designed to be disruptive, featuring not only the powerful Intel processor but also dual 10GbE LAN ports, dual Thunderbolt 4 ports, and expandable storage up to a massive 196TB. This hardware package is aimed squarely at power users, content creators, and small teams who demand high throughput and advanced capabilities without compromising on privacy.

UGREEN’s market strategy appears equally aggressive. Following a highly successful Kickstarter campaign for a previous NAS series that raised over $6.6 million, the company is again turning to crowdfunding to launch the iDX series. A super early-bird pre-order campaign is now active in the United States, Germany, and the United Kingdom, offering savings of up to $1,040 for a $30 deposit. This will be followed by a broader Kickstarter launch in March, a strategy designed to build momentum and engage a global audience of tech enthusiasts and early adopters before mass production begins in May.

Beyond Storage: An Active Digital Hub

The practical implications of UGREEN's on-device AI extend far beyond simple file storage. The technology transforms the NAS into a central, intelligent hub for a user’s entire digital life. Instead of manually sifting through folders, a user could ask the NAS to “find the contract I signed last April” or “create an album of all my beach vacation photos.” This semantic search capability makes locating information more intuitive and efficient.

For professionals and small businesses, the productivity gains are significant. The ability to have voice memos from meetings automatically transcribed and summarized, or to ask the AI assistant to draft an email based on a project document stored on the device, streamlines workflows while keeping sensitive business data secure. This vision of an 'active digital asset' means files are no longer just stored; they are understood, interconnected, and ready to be utilized in intelligent ways.

To cater to a wider audience, UGREEN’s portfolio extends beyond the flagship iDX Series. The NASync DXP Series offers scalable systems for enthusiasts and small teams, while the entry-level NASync DH Series provides intuitive, secure storage for users just getting started. This tiered approach demonstrates a comprehensive strategy to capture market share across different segments, from casual home users to demanding prosumers, all under the umbrella of smarter, more private cloud storage.