Trump Jr. Backs MMA.INC's $3M Web3 Bet Amid Financial Warnings

NEW YORK, NY – December 29, 2025 – Mixed Martial Arts Group (NYSE: MMA), operating as MMA.INC, today announced it has secured approximately $3 million in a private placement, a move bolstered by the participation of high-profile investor and strategic advisor Donald Trump Jr. The funding, led by American Ventures LLC, is earmarked to fuel the company's ambitious expansion into Web3 and activate a critical partnership with UFC GYM, even as the company navigates significant financial turbulence.

The deal involves the sale of 4,285,714 shares of Series A Preferred Stock at a price of $0.70 per share. This price represents a notable discount compared to the company's recent trading range of approximately $1.10 to $1.22 on the New York Stock Exchange. The transaction also includes an Equity Purchase Agreement with American Ventures LLC, which could provide up to an additional $20 million in capital over time, offering a potential long-term financial lifeline.

A High-Stakes Bet on Star Power

Donald Trump Jr.'s involvement extends beyond a simple investment. He was appointed as a strategic advisor to MMA.INC in September 2025, a move that caused the company's stock to surge at the time, demonstrating the market influence of his name. His stated role is to augment the company's global recognition and accelerate the commercial rollout of its various digital platforms. He joins a roster of prominent backers that also includes MMA superstar Conor McGregor.

The capital infusion is intended to supercharge MMA.INC's strategy of building a comprehensive digital ecosystem for the global martial arts community. The company's portfolio already includes platforms like BJJLink, TrainAlta, Hype, and MixedMartialArts.com, which collectively boast a significant footprint of over 5 million social media followers, 530,000 user profiles, and 800 verified gyms across 16 countries.

Navigating Financial Headwinds

This influx of cash arrives at a precarious moment for MMA.INC. The company's 2025 annual report, filed in November for the fiscal year ending June 30, 2025, painted a challenging financial picture. It revealed a net loss after tax of A$26 million, a substantial increase from the A$14.4 million loss reported in the prior fiscal year.

More critically, the auditor's report included a stark warning, citing "substantial doubt" about the company's ability to continue as a "going concern." This assessment was based on a history of sustained losses, a negative operating cash flow of A$8.3 million in fiscal year 2025, and a balance sheet that had shifted from a net asset to a net liability position.

Despite these daunting figures, there are signs of operational growth. The company's revenue grew to A$1.87 million in fiscal year 2025, a 70% increase in Program Fees, largely driven by sales of its "Warrior Training Program." The acquisition of the gym management software BJJLink in late 2024 also began contributing new SaaS subscription and transaction revenue streams, indicating that its strategic acquisitions are starting to bear fruit.

Building the Digital Dojo of the Future

At the heart of MMA.INC's strategy is a bold and technologically advanced push into the Web3 space. The company is developing what it calls an "on-chain ecosystem" designed to convert a portion of the estimated 700 million global martial arts fans into active platform participants. The vision is to create a 'Tokenized XP (experience points) & Rewards Engine' where engagement becomes a form of currency.

Central to this is a "Get Paid to Train" model. The company plans to launch its own utility token, expected to be minted on the high-speed Solana blockchain in the first half of 2026. This token will allow users to earn cryptocurrency rewards for real-world activities, such as logging training sessions and participating in platform challenges. These activities are recorded on-chain, creating a verifiable and rewarding digital history of a user's martial arts journey.

To power this ecosystem, MMA.INC is integrating NVIDIA AI infrastructure for large-scale fight analytics and gamification. The company has also partnered with blockchain development firm Morphotech to build out the technical architecture, ensuring transparent smart contracts and real-world utility for its digital assets. This dual-layer platform aims to offer tokenized rewards, NFT marketplaces, creator monetization tools, and competitive social leaderboards, distinguishing itself from simpler fan token projects by focusing on tangible participation.

The UFC GYM Partnership Lifeline

A significant portion of the new $3 million in funding is designated to activate and expand a crucial strategic partnership with UFC GYM. This collaboration positions MMA.INC's technology as the engine for UFC GYM's global expansion, particularly for its burgeoning Brazilian Jiu-Jitsu (BJJ) programs.

BJJLink.com, MMA.INC's gym management software, has been chosen as the official technology backbone for UFC GYM's new BJJ franchise model. This software provides franchisees with a comprehensive toolkit for class scheduling, billing, curriculum management, and revenue tracking. The partnership has already proven productive, facilitating the opening of 45 new UFC GYM BJJ studios in 2025 alone.

Furthermore, the collaboration involves rolling out MMA.INC's training products, including the "Warrior Training Program" and "Fit Fight" program, across UFC GYM's network of over 150 locations worldwide. An expansion of this partnership, announced in early 2025, targets an additional $7 million in annual revenue. The new capital is expected to accelerate this rollout and capitalize on the significant growth potential of the BJJLink software platform.

With fresh capital, a high-profile advisor, and a foundational partnership with an industry giant, MMA.INC is making an aggressive play to redefine the martial arts landscape. The company is in a race to see if its innovative Web3 vision and strategic alliances can generate substantial revenue and achieve profitability before its significant cash burn overtakes its ambitions.