Bepensa Capital Exits US, Bets Big on Mexico's Fintech Boom

MEXICO CITY, Mexico – December 26, 2025 – In a significant strategic realignment, Bepensa Capital, the financial services division of the sprawling Mexican conglomerate Grupo Bepensa, has completed the full sale of its United States business, FinBe USA. The U.S. operation, which spanned 32 states, has been acquired by Generosity Lending Services, LLC, marking Bepensa Capital's formal exit from the American market.

The move is not a retreat but a calculated pivot. The company plans to reallocate capital and intensify its focus on what it perceives as higher-growth opportunities within its home market of Mexico. José Juan Vázquez Basaldúa, Managing Director of Bepensa Capital, framed the divestment as a deliberate choice to concentrate resources where they can be most effective.

"The decision was made to focus on markets and projects with greater growth potential in Mexico," Vázquez Basaldúa stated, underscoring a clear strategic vision to consolidate and expand its domestic financial footprint.

For customers and employees of the U.S. business, the transition is designed for continuity. Generosity Lending Services will retain all U.S. employees, and Scot Seagrave, a key figure in FinBe USA's operations, will remain as Managing Director to oversee the business under its new ownership. Meanwhile, Mexican employees connected to the U.S. operation will be offered relocation opportunities within the broader Bepensa group.

A Strategic Pivot South

Bepensa Capital's decision to double down on Mexico comes as the nation's financial sector undergoes a dramatic, technology-fueled transformation. While some analysts point to recent forecasts from the World Bank and IMF predicting a slowdown in Mexico's overall GDP growth for 2025, the fintech sub-sector tells a different story—one of explosive expansion and immense opportunity.

Mexico has rapidly emerged as one of Latin America's largest and most dynamic fintech hubs. The country registered 773 fintech companies at the start of 2024, a figure representing nearly 19% annual growth. The market is projected to swell from approximately $6.8 billion today to over $18 billion by 2033. This boom is fueled by a powerful combination of factors that Bepensa Capital is now positioned to leverage more aggressively.

A key driver is the vast potential for financial inclusion. With nearly 40% of the adult population remaining unbanked, fintech firms are stepping in to provide accessible digital payment systems, credit, and investment tools that traditional banking has failed to deliver. The Mexican government has recognized this potential, positioning fintech as a central pillar of its national financial inclusion strategy.

Furthermore, the Small and Medium-sized Enterprise (SME) market remains critically underserved by incumbent banks, creating a significant credit gap that agile financial firms can fill. Bepensa Capital, through its existing domestic arm Financiera Bepensa (FinBe), already has a presence in business, automotive, and leasing loans, giving it a solid foundation from which to expand.

The Future of FinBe USA

With Bepensa's exit, the future of its former U.S. arm now rests with Generosity Lending Services, LLC. While detailed information about the acquirer remains limited in the public domain, its new asset, FinBe USA, has a history rooted in the subprime auto lending market, having previously operated as Credito Real USA. The business model has focused on providing lending programs for franchised dealers, with a stated goal of reaching Hispanic consumers.

The decision to keep Scot Seagrave at the helm as Managing Director signals a commitment to operational stability and suggests that the core business strategy will likely continue without immediate, drastic changes. For the thousands of customers across 32 states, this continuity is critical. The retention of the existing employee base further reinforces the message of a smooth transition, preventing the loss of institutional knowledge and client relationships.

This acquisition places Generosity Lending Services in control of an established, multi-state lending platform, giving it a significant footprint in a specialized segment of the U.S. auto finance market. The coming months will reveal how the new ownership intends to build upon this foundation and whether it will expand or refine the services previously offered under the FinBe USA banner.

Navigating a Booming but Complex Market

By trading its U.S. presence for a deeper investment in Mexico, Bepensa Capital is embracing a landscape ripe with opportunity but also layered with complexity. The country's regulatory framework, anchored by the 2018 Fintech Law, has provided a structure for innovation, with entities like the National Banking and Securities Commission (CNBV) and the Central Bank (Banxico) overseeing the rapidly evolving sector.

This environment has fostered growth in several key areas. Digital payments are surging, driven by a young, mobile-first population; mobile wallet transactions are expected to climb over 20% annually through 2027. Remittances, a lifeblood of the Mexican economy that exceeded $63 billion in 2023, create sustained demand for efficient, low-cost transfer solutions. Bepensa's sharpened focus allows it to develop and scale products tailored specifically to these trends.

The move can be seen as part of a broader trend of multinational companies streamlining their global operations to concentrate on core regions where they possess a competitive advantage and see the clearest path to growth. Rather than spreading resources across diverse and highly competitive markets, this strategy prioritizes depth over breadth. For Bepensa Capital, the decision reflects a conviction that the future of its financial services division will be defined not by its presence in the United States, but by its ability to conquer the digital finance frontier in Mexico.