Toshiba Unveils AI-Powered Retail Ecosystem at EuroShop 2026

DÜSSELDORF, Germany – February 17, 2026 – As the global retail industry converges on EuroShop 2026, Toshiba Global Commerce Solutions is set to demonstrate a comprehensive vision for the future of commerce, built on scalable, AI-driven technologies. From February 22-26, the company will occupy Booth C41 in Hall 6, showcasing an ecosystem of solutions designed to help retailers navigate current pressures and build resilient, future-ready operations.

The showcase comes at a critical time for the industry. Retailers across Europe and beyond are grappling with demands for greater operational efficiency, the need for seamless omnichannel experiences, and the challenge of integrating complex technologies. Toshiba aims to address these pain points directly, presenting a strategy that emphasizes modularity, intelligence, and collaboration.

“Retailers are under pressure to move faster, operate more efficiently, and deliver better experiences than ever before,” said Andrew McDaniel, Managing Director and SVP of Europe at Toshiba Global Commerce Solutions. “At EuroShop, we’re showing how Toshiba empowers retailers across all segments to transform with confidence by scaling intelligent, solutions to deliver lasting impact.”

The AI-Powered Store of the Future

Central to Toshiba's exhibition is the deep integration of artificial intelligence and computer vision, reflecting a major theme at EuroShop 2026. While AI has been a strategic priority for retailers for years, the focus has shifted from abstract concepts to practical, in-store applications that deliver measurable results. The global market for AI in retail is projected to soar from $14.16 billion in 2024 to over $76 billion by 2033, and Toshiba is positioning its portfolio to capture this growth.

A key innovation on display is the MxP™ Vision Kiosk, a compact self-checkout solution designed for the "grab-and-go" environments of convenience stores and quick-service restaurants. Moving beyond traditional barcode scanning, the kiosk uses AI-driven Advanced Sensor Fusion and computer vision to automatically identify items, including loose produce. This not only accelerates transactions but also enhances accuracy and security, with integrated cameras like the TCx EDGEcam monitoring for potential shrink activities. By processing images directly on the device using powerful edge computing, the system ensures real-time decision-making and continuous operation, even if network connections are disrupted.

Underpinning these intelligent devices is the ELERA® Commerce Platform, a unified, cloud-native foundation built with a microservices-based, API-first architecture. This design allows for agile implementation and seamless integration of new technologies. ELERA leverages AI at the edge for high-value applications, most notably in loss prevention and accurate item recognition. Its new IoT platform enables centralized management and data sharing between connected devices across an entire retail chain, ensuring that AI models for tasks like produce identification can be updated and deployed consistently.

A Real-World Blueprint: The Matalan Transformation

Demonstrating that its vision extends beyond the trade show floor, Toshiba is highlighting its real-world implementation with UK fashion and homeware value retailer, Matalan. The partnership, which began in 2017 with POS hardware, has evolved into a significant software transformation project. Matalan is currently implementing Toshiba’s VisualStore commerce platform, the first deployment of its kind in the United Kingdom.

The project involves replacing Matalan's legacy system and upgrading approximately 1,800 in-store devices to Toshiba's latest-generation hardware. Following a pilot deployment scheduled for late summer 2025, a full rollout across Matalan’s stores is anticipated by spring 2026, with a pilot of the VisualStore 6 EPoS solution already live in three UK stores.

This implementation is a cornerstone of Matalan's broader, multi-year business transformation, which is supported by an additional £25 million in funding. The goal is to create a faster, smoother, and more connected shopping experience. The VisualStore platform is designed to empower Matalan's own teams to implement new POS functionalities independently, using intuitive tools for screen design and promotion management. This self-enablement reduces reliance on third-party support and allows the retailer to adapt quickly to changing consumer needs, whether handling loyalty redemptions or managing online order pickups in-store.

Strength in Numbers: The Power of an Open Ecosystem

Toshiba's strategy heavily emphasizes collaboration, rejecting a one-size-fits-all approach in favor of an "open, ecosystem-driven" model. This is evident in the diverse partners featured alongside them at EuroShop, whose technologies are integrated to create comprehensive, end-to-end solutions.

In the critical area of payments, partnerships with global leaders like Adyen and Worldline provide retailers with secure, frictionless checkout experiences. The integration of Adyen's unified commerce platform enhances personalization and boosts in-store conversion, while the collaboration with Worldline delivers sophisticated, PCI-compliant payment processing on hardware like Toshiba’s Pro-X Hybrid Kiosk.

Beyond payments, the ecosystem includes specialists like Nedap, whose RFID expertise provides the inventory intelligence necessary for modern retail. Nedap’s iD Cloud platform offers deep visibility into stock levels, helping to reduce waste, prevent loss, and enable reliable omnichannel fulfillment—a perfect complement to Toshiba's operational platforms. This collaborative network ensures that retailers can adopt best-in-class technologies for payments, retail media, printing, and hardware, all while leveraging Toshiba's core platforms for a cohesive and scalable infrastructure.

Navigating a Demanding and Competitive Market

Toshiba’s focus on modular, AI-enhanced solutions supported by a strong partner ecosystem is a direct response to the intense competition and complex challenges of the modern retail technology market. The company competes with giants like NCR Voyix, the long-time leader in POS software, and Diebold Nixdorf, a dominant force in the European self-checkout market. At the same time, it faces innovation from specialized AI firms and major cloud providers like AWS and Google.

The self-checkout market alone is projected to exceed $13 billion by 2033, driven by demands for operational efficiency and customer convenience. However, retailers face significant hurdles in implementation, including data integration challenges and the risk of increased shrink. Toshiba is addressing these concerns head-on, with its thought leadership sessions at EuroShop tackling topics like "Safer SCO: Strengthening Self-Checkout Security" and "AI in Retail: Are we doing it right?".

By offering scalable solutions that can be modernized at a retailer's own pace, Toshiba provides a pragmatic path forward. Its emphasis on edge computing for AI applications addresses data privacy and latency concerns, while its open platform approach prevents vendor lock-in. This strategy positions the company not just as a technology provider, but as a strategic partner helping retailers build the flexible, intelligent, and resilient operations needed to thrive in the years to come.