Tom Brady's CardVault Opens Flagship Store in SF for Super Bowl Weekend

SAN FRANCISCO, CA – February 02, 2026 – Seven-time Super Bowl champion Tom Brady is making a significant play in his hometown, but this time it’s in the booming world of sports collectibles. CardVault by Tom Brady, the rapidly expanding retail chain co-owned by the NFL legend, has announced the grand opening of its first-ever flagship store in San Francisco. The launch is strategically timed for Saturday, February 7, capitalizing on the massive influx of fans for the Super Bowl LX weekend in the Bay Area.

The new store, the company’s 12th location nationwide, represents a major milestone in its ambitious growth strategy. Located at 761 3rd Street, directly across from the iconic Oracle Park, the venue is poised to become a new epicenter for the region's passionate sports fans and collectors.

A New Destination for Bay Area Collectors

Spanning over 2,800 square feet, the San Francisco flagship is the largest and most ambitious location in the CardVault portfolio. It's designed not just as a store, but as an immersive destination for collectors of all levels. The company aims to blend high-end retail with the communal energy of the collecting hobby.

At the heart of the experience is the brand's signature 'iconic vault,' a secure, high-end display featuring a rotating collection of authenticated, autographed, and game-used memorabilia. For the San Francisco launch, this collection has been specially curated with a focus on Bay Area sports history, promising rare cards and one-of-a-kind pieces that will resonate with local fans. The grand opening celebration underscores this local focus, with a chance for attendees to win a signed mini helmet from 49ers legend Joe Montana.

"It's great to be home in the Bay Area with an incredible store like this," said Tom Brady, a Bay Area native and Co-owner of CardVault. "San Francisco has such a deep sports culture, and opening our first flagship here—especially as our 12th store—makes this moment even more meaningful. This location really captures what CardVault is all about: passion for the game, respect for the hobby, and an experience built for fans and collectors of all ages."

Beyond the high-value items in the vault, the store will offer a wide array of products, including sealed boxes, packs, and single cards from leading brands like Topps, Panini, and Pokémon. Recognizing the critical importance of authentication in the modern hobby, the flagship will also operate as an authorized submission center for the industry's top grading services—PSA, Beckett, and SGC—providing a valuable local resource for collectors looking to protect and certify their investments.

Brady's Growing Empire Beyond the Gridiron

The expansion of CardVault is a key pillar in Tom Brady's rapidly growing business empire. Since his retirement from the NFL, Brady has channeled his legendary focus into a diverse portfolio of ventures, including his TB12 wellness brand and the Web3 digital collectibles platform, Autograph. His significant investment and co-ownership in CardVault signal a deep commitment to the physical collectibles space, leveraging his unparalleled brand to legitimize and energize the hobby.

Brady's involvement is more than just a celebrity endorsement; it's a strategic move that taps into a market fueled by nostalgia, passion, and investment. His personal narrative as a lifelong collector adds a layer of authenticity that resonates with both seasoned hobbyists and newcomers drawn in by his celebrity. This venture positions him at the forefront of a cultural and economic phenomenon, bridging his legacy on the field with a new role as a business leader shaping the future of sports fandom.

The Collectibles Boom and a Big Bet on Brick-and-Mortar

CardVault's aggressive push into physical retail comes at a fascinating time. While e-commerce dominates many sectors, the collectibles world is witnessing a powerful resurgence of in-person experiences. The global market for sports memorabilia and trading cards reached an estimated $33 billion last year, and companies are realizing that a physical footprint can build a community that online platforms struggle to replicate.

CardVault's strategy is a high-stakes bet that collectors crave a place to connect, trade, and share their passion. The San Francisco flagship, with its planned live breaks and in-store events, is designed to be that community hub. This move mirrors a broader industry trend, with major players like Fanatics—which holds exclusive card licenses for most major US sports leagues—also investing in large-scale flagship stores globally.

"This is our first true flagship," said Chris Costa, Co-Founder and Managing Partner of CardVault by Tom Brady. "With 12 stores spanning 9 states across the nation, CardVault by Tom Brady is now the largest national retailer in the U.S. dedicated to sports cards, memorabilia, and collectibles. Opening in San Francisco during one of the biggest weekends in sports, gives us the perfect stage to showcase the incredible work our team has put into building a truly unique retail platform for collectors and fans."

While the company asserts itself as the largest national retailer focused solely on the hobby, it operates in a competitive landscape that includes established online giants like Burbank Sportscards and emerging franchise models such as Replay Sports Cards. However, CardVault's combination of rapid expansion, high-end experiential design, and the immense star power of Tom Brady gives it a unique and formidable market position.

The grand opening celebration will kick off on Saturday, February 7, 2026, at 10:00 AM PT. The store, located at 761 3rd Street, will be open seven days a week from 10 am to 7 pm, ready to welcome the wave of sports fans descending on the city and establish itself as a permanent fixture in the Bay Area's vibrant sports culture.