The Circuit Board and The Racetrack: Mouser's High-Tech Formula E Play

DALLAS & FORT WORTH, TX – December 04, 2025 – As the electric hum of anticipation builds for the start of the ABB FIA Formula E World Championship’s twelfth season, a familiar name is once again powering the bleeding edge of electric motorsport. Mouser Electronics, the global distributor known for its focus on New Product Introductions (NPI), has reaffirmed its commitment to the all-electric racing series by announcing its sponsorship of the formidable DS PENSKE team. The partnership, a collaboration with TTI, Inc., Molex, and KYOCERA AVX, is far more than a simple branding exercise; it represents a calculated investment in the very future of technology and a masterclass in B2B strategy played out on a global stage.

When the lights go out in São Paulo, Brazil, on December 6, the DS PENSKE team will field one of the most compelling driver pairings on the grid. Seasoned veteran and seven-time race winner Maximilian Günther will be joined by Taylor Barnard, a record-breaking rookie who, in his debut season, became the youngest driver in Formula E history to claim a pole position, a podium, and points. Coming off a blistering pre-season test where Barnard set the third-fastest time, expectations are sky-high. Yet, the real story isn't just about the drivers' potential, but about the intricate web of innovation that propels their DS E-TENSE FE25 car around the track—a web woven by companies like Mouser.

Beyond the Finish Line: A Strategy of Speed and Silicon

For a business-to-business giant like Mouser Electronics, whose primary customers are design engineers and buyers, a high-profile motorsports sponsorship might seem counterintuitive. The company doesn't sell cars; it sells the millions of tiny, complex components that make them work. This is precisely where the genius of their strategy lies. Mouser has been a supporter of Formula E since its inaugural season, recognizing early on that the series was not just a sport, but a dynamic, high-speed laboratory for the electronic components it distributes.

"Formula E continues to raise the bar on electric motorsports' sustainability and performance, and Mouser is proud to have supported the series from its inaugural season," said Todd McAtee, Senior Vice President, Business Development for Mouser Electronics. This long-term commitment underscores a core business philosophy: showcasing innovation in action. Racing demands the absolute pinnacle of performance, reliability, and efficiency under the most extreme conditions imaginable—the very same qualities engineers seek when designing next-generation products. By aligning with DS PENSKE and partners like Molex (advanced connectors) and KYOCERA AVX (high-performance capacitors), Mouser transforms the racetrack into a proving ground. Each race becomes a public demonstration of the technology that its customers will use to build the future of transportation, energy, and consumer electronics.

This "track-to-road" philosophy is the crux of the investment. The high-performance interconnects, power management systems, and sensors being pushed to their limits in the DS E-TENSE FE25 are direct relatives of the components available in Mouser's vast catalog. The sponsorship allows the company to communicate its performance-driven business model and promote the newest technologies from its 1,200+ manufacturer partners in a way that a data sheet or trade show never could. It’s a tangible link between the abstract world of component distribution and the visceral thrill of technological achievement.

The Racetrack as a High-Speed Laboratory

Formula E has evolved at a breathtaking pace, with its race cars serving as a rolling testament to the rapid advancement of electric vehicle technology. The leap from the Gen1 car, which required a mid-race vehicle swap, to the current Gen3 machine is monumental. The Gen3 car, which the DS PENSKE team will pilot, is an engineering marvel. It is the fastest electric race car ever built, capable of speeds over 320 km/h (200 mph). Its front and rear powertrains deliver a combined 600kW of regenerative braking capacity, meaning over 40% of the energy used in a race is generated by the car itself during braking.

This incredible efficiency isn't achieved by accident. It's the result of relentless innovation in battery chemistry, powertrain design, and, crucially, software and electronic control systems. DS Performance, the competitive division of DS Automobiles, has a decorated history in the series, with four championship titles and 16 victories. This success is built on leveraging the series as an R&D platform, transferring learnings from the track to its lineup of exclusively electric road cars. The sophisticated algorithms managing the DS E-TENSE FE25's power delivery and battery health are precursors to the software that will one day optimize the range and longevity of consumer EVs.

This is where Mouser and its partners become indispensable. The extreme power cycling, intense vibrations, and thermal stresses of a race weekend provide invaluable data on component durability. For instance, the high-frequency power switching in the car’s inverter demands capacitors from KYOCERA AVX that can handle immense electrical loads without failure. The complex network of sensors, control units, and the battery management system all rely on high-bandwidth, ultra-reliable connectors from a manufacturer like Molex to ensure flawless communication. The lessons learned here—how to make components lighter, more efficient, and more robust—directly accelerate the development cycle for the entire EV industry, a market Mouser is strategically positioned to serve.

Charging Towards a Greener Grid

Beyond the technological spectacle, Formula E is built on a foundational commitment to sustainability. It was the first global sport to be certified Net Zero Carbon since its inception, a credential it fiercely maintains. This focus on environmental responsibility provides another powerful layer to Mouser's sponsorship strategy. In an era where corporate social responsibility and ESG (Environmental, Social, and Governance) metrics are paramount for investors and consumers alike, aligning with a pioneering green sport is a powerful statement.

The Gen3 car itself is a model of sustainable design. Its bodywork incorporates recycled carbon fiber and linen, reducing the carbon footprint of its construction. Tires are made from 26% natural rubber and recycled fibers and are fully recycled after use. Even the energy used to charge the cars is sourced from renewable grids or, where unavailable, from green-certified Hydrogenated Vegetable Oil (HVO) fuel. The championship is committed to a 45% reduction in emissions by 2030, reinforcing its role as a catalyst for change.

For Mouser, this alignment is not just about brand image; it's about being an active participant in the global transition to electric mobility. The sponsorship amplifies the message that the future of high performance is electric and sustainable. It positions the company and its partners at the forefront of a movement that extends far beyond the racetrack, influencing urban planning, energy policy, and consumer behavior. As Season 12 embarks on its largest-ever 17-race calendar, with stops in iconic cities from Miami to Monaco and Shanghai to London, it will carry this message of sustainable innovation to a worldwide audience, with Mouser's name intrinsically linked to the charge.