FlyQuest and Logitech G Forge a New Blueprint for Esports Partnerships

LOS ANGELES, CA – January 16, 2026 – In a move that signals a deepening strategic alignment, North American esports organization FlyQuest has announced a major expansion of its partnership with gaming hardware giant Logitech G. The collaboration, which previously focused on the successful FlyQuest RED women's roster, will now extend across the organization's entire competitive ecosystem, outfitting all athletes and creators with Logitech G's high-performance peripherals.

This expanded alliance moves far beyond traditional sponsorship, establishing a comprehensive framework for co-development, performance research, and shared strategic goals. It represents a significant evolution in how esports teams and endemic brands collaborate, setting a potential new standard for the industry by integrating player feedback directly into the product innovation pipeline.

A New Model for Partnership

The era of simple logo placements on jerseys is evolving, and the FlyQuest-Logitech G alliance is a prime example of the new paradigm. This partnership is structured as a deeply integrated collaboration focused on mutual growth and technological advancement, rather than a transactional marketing deal. Both organizations have emphasized that the core of the relationship lies in co-development and performance research.

"Logitech G has been an outstanding partner, and the expansion to all our teams reflects the trust and momentum we've built together," stated Patrick Fenn, EVP of Partnerships at FlyQuest. "Our work with Logitech G goes far beyond logos and product placement. From co-development of the next generation of products to performance research, we are setting the standard for what excellence looks like in esports."

This model reflects a growing trend where esports organizations seek partners that offer more than financial backing, prioritizing strategic value that enhances competitive ability. For Logitech G, a brand that holds a dominant market position, direct access to a full roster of elite athletes provides an invaluable testing ground for its PRO Series hardware. This feedback loop—where pros test gear in the most demanding environments and provide data to engineers—accelerates innovation and ensures that products meet the rigorous demands of top-tier competition.

"Our expanded partnership with FlyQuest reflects our shared commitment for excellence in esports," said Robin Piispanen, GM of Pro Gaming at Logitech G. "Only by working with the top athletes such as FlyQuest can we learn to bring the future of performance in esports."

Forged by Champions, For Champions

The foundation for this expanded deal was built on years of successful collaboration with FlyQuest RED, the organization's acclaimed women's competitive roster. Players from the team have long been involved in providing feedback on Logitech G products, a process that has validated designs and influenced development. Evan “evv” De Couto of the FlyQuest RED Valorant team, for instance, has previously praised the ambidextrous design and performance of the Logitech G PRO 2 LIGHTSPEED mouse, illustrating the tangible impact of player input.

This proven co-development process will now be scaled across all of FlyQuest’s teams, including its highly successful League of Legends and Counter-Strike 2 squads. The direct involvement of a wider range of professional players is expected to yield crucial insights across different genres and playstyles.

Josh "INS" Potter, the in-game leader for FlyQuest's CS2 team, highlighted the enthusiasm from the player perspective. "Pro players know that Logitech G is at the top of the peripherals game," Potter said. "As someone who swapped over to the new PRO X2 SUPERSTRIKE mouse recently, I'm super excited about the support Logitech G provides and working with them to develop future products."

This player-centric approach is central to Logitech G's strategy. The brand's PRO Series has consistently been developed with and for esports professionals, a key reason why it was identified as the most-used mouse brand in professional esports in 2024. By embedding themselves within elite teams like FlyQuest, Logitech G ensures its technology is not just lab-tested, but battle-hardened.

A Foundation of Competitive Excellence

Logitech G's deepened investment is a vote of confidence in FlyQuest's consistent competitive prowess. The organization, founded in 2017 and owned by the Viola family of NHL's Florida Panthers fame, has cemented its status as a premier North American team.

In 2025, FlyQuest's League of Legends team had a banner year, winning both the LTA North Split 2 and Split 3 championships before claiming the overall LTA 2025 Championship title. Their domestic dominance earned them a spot at the prestigious Worlds 2025 tournament, where they competed against the world's best. Their roster, which includes stars like Song "Quad" Soo-hyung and Fahad "Massu" Abdulmalek, has consistently performed at the highest level, making them an ideal partner for a performance-focused brand.

The organization's expansion into Counter-Strike 2 in 2024 has also yielded impressive results. By acquiring the former Grayhound Gaming roster, FlyQuest quickly established a formidable presence, securing a first-place victory at ESL Challenger at DreamHack Atlanta 2024 and making strong showings in top-tier events like Intel Extreme Masters Chengdu. This cross-title success provides Logitech G with a diverse and high-performing stable of athletes to collaborate with.

Performance Meets Purpose

Beyond the trophies and prize money, what truly distinguishes FlyQuest is its values-driven mission "to make the gaming space better than we found it." This ethos is not just a tagline; it is woven into the fabric of the organization's operations and public-facing campaigns. The long-running "Go Green Initiative" has seen the team launch campaigns like TreeQuest, BeeQuest, and SeaQuest, where in-game achievements are tied to real-world environmental donations in partnership with non-profits.

This commitment to sustainability creates a powerful values alignment with Logitech G, which has its own focus on environmental responsibility. The hardware giant has increasingly incorporated recycled materials into its products, including recent releases in its PRO Series line. This shared commitment to making a positive impact provides a deeper, more authentic foundation for the partnership.

The collaboration will be highly visible throughout the 2026 season, featured across FlyQuest's digital channels, live events, and joint content initiatives. By uniting a top-performing esports organization with a leading hardware innovator under a shared banner of excellence and purpose, this partnership is poised to do more than just win matches. As the 2026 season unfolds, the industry will be watching to see how this blend of elite performance, player-driven innovation, and shared purpose redefines success in professional esports.