From Google Cloud to AI Upstart: David Keene Joins Agentive to Dismantle the B2B 'Frankenstack'

SAN FRANCISCO, CA – February 25, 2026 – In a significant move signaling a new phase in the AI-driven sales technology race, Agentive has appointed enterprise technology veteran David Keene as its Co-Founder and Chief Revenue Officer. The appointment brings a leader with over 30 years of experience at giants like Google Cloud, Salesforce, and Oracle to a startup aiming to redefine how businesses generate revenue.

Keene joins a founding team led by CEO Usman Sheikh, himself a former SAP VP and founder of the B2B sales AI company xiQ. The strategic hire is positioned not just as an executive addition, but as a validation of Agentive's core mission: to eliminate the convoluted and expensive web of disconnected sales tools that plagues modern enterprises.

A Veteran's Bet on Agentic AI

David Keene's career path reads like a who's who of enterprise technology. As a founding member of Google Cloud’s European operations, he was instrumental in scaling one of the world's largest revenue engines. His senior leadership roles at Salesforce, SAP, and Oracle provided him with a front-row seat to the evolution of go-to-market (GTM) strategies over three decades. Most recently, he served as CMO of Wipro Europe and supported a $62 million Series B funding round for the AI company Speechmatics.

His decision to join an emerging company like Agentive is a powerful statement about the future of B2B sales. “I have spent three decades building and buying the tools Agentive consolidates,” Keene stated. “Agentive is the platform I wish I’d had at Google, Wipro and Salesforce — agents that help teams coach reps, prospect faster, and progress deals, without Frankenstack complexity.”

This sentiment is echoed by Agentive's CEO. “We didn’t go looking for a CRO. We went looking for a co-founder who has built, bought, and operated the tools our platform is designed to consolidate and automate,” said Usman Sheikh. “David has scaled revenue engines at some of the world’s largest enterprise companies. He knows exactly what’s broken in B2B sales, because he’s lived it from the inside. That operator credibility is what makes this appointment different.”

The 'Frankenstack' Problem

Keene's reference to the 'Frankenstack' highlights a pervasive and costly issue in the corporate world. The term describes the piecemeal technology stack that most B2B revenue teams rely on, typically consisting of 10 to 15 disconnected point solutions for CRM, lead generation, outreach automation, conversation intelligence, and more. While each tool may solve a specific problem, their lack of integration creates a fragile, expensive, and slow system.

Industry data paints a stark picture of this inefficiency. Studies indicate that companies lose an average of 7% of their annual revenue due to tech complexity. Furthermore, an estimated 20% of software budgets are wasted on underused or redundant tools. Research from McKinsey has shown that up to 40% of enterprise technology spending is consumed by dormant licenses and system redundancies. This technological sprawl forces sales representatives to spend valuable time on manual data entry and navigating multiple interfaces, detracting from their core function of selling.

The consequences extend beyond financial waste. Disparate systems lead to inconsistent data, a lack of a single source of truth, and siloed teams. Employee morale can suffer from the frustration of repetitive administrative tasks, and the customer experience is often degraded by slower response times and a lack of personalization.

Agentive's Answer: Autonomous Revenue Orchestration

Agentive is positioning itself as the antidote to the 'Frankenstack' with a new category of technology it calls 'Agentic Revenue Orchestration.' This goes a step beyond the now-common predictive or generative AI tools that assist human sellers. Agentic AI introduces autonomous software 'agents' that can independently plan, execute, and optimize complex revenue workflows.

Unlike traditional automation that follows rigid, pre-programmed rules, these AI agents can interpret signals from the market, make decisions, and take action with minimal human intervention. For example, an agent could identify a high-potential account based on market data, autonomously craft and execute a personalized outreach campaign, and then adapt its strategy in real-time based on the prospect's engagement. This allows the system to manage tasks from account selection all the way to deal progression, integrating disparate functions into a single, intelligent workflow.

By automating these core GTM processes, Agentive aims to consolidate the sprawling tech stack, boost seller productivity, and drive revenue growth without requiring additional headcount—a compelling proposition in the current economic climate.

Navigating a Crowded and Evolving Market

Agentive enters a fiercely competitive and rapidly growing market. The global AI for sales and marketing sector, valued at nearly $44 billion in 2024, is projected to surge to over $735 billion by 2034. This explosive growth is attracting a flood of investment and a wide array of competitors, from established platform players like Salesforce and Oracle to specialized tool providers like Gong and Outreach.

The concept of AI agents is gaining significant traction. Analyst firm Gartner predicts that by 2028, 60% of B2B sales tasks will be executed through AI-powered conversational interfaces. However, Gartner also places 'AI Agents for Sales' at the 'Peak of Inflated Expectations' on its 2025 Hype Cycle, indicating that while the promise is enormous, the technology is still maturing.

In this dynamic landscape, Agentive's success will depend on its ability to deliver on its ambitious vision and differentiate its technology. The appointment of a high-profile, deeply experienced leader like David Keene is a critical strategic move. His credibility and intimate understanding of the target customer's pain points provide powerful validation. The company is also actively building a partner ecosystem for agencies, technology vendors, and strategic collaborators to accelerate market penetration and integration. By combining a veteran leadership team with a forward-looking technological approach, Agentive is making a bold play to not just compete, but to lead the next wave of B2B revenue automation.