Teamworks Acquires PFF's Pro Unit, Forging an AI Powerhouse for Football

DURHAM, N.C. – March 30, 2026 – In a landmark move for the sports technology industry, Teamworks announced today its acquisition of Pro Football Focus (PFF)'s enterprise business. The deal, valued at over $100 million, integrates one of football's most respected data and analytics platforms into Teamworks' rapidly expanding AI-driven operating system, signaling a major consolidation in how elite football teams are managed.

The acquisition unites PFF's granular, play-by-play analysis, trusted by every NFL team and over 240 Division I collegiate programs, with Teamworks' extensive operational software. The stated goal is to create a single, vertically-integrated platform that eliminates the fragmented data systems that have long challenged front offices and coaching staffs.

"This is not just another acquisition. It's a turning point for how football organizations operate," said Zach Maurides, CEO and Founder of Teamworks. "Fragmented systems have long frustrated teams and limited their ability to transform raw film and player tracking data into competitive insights. The addition of PFF enables us to deliver a vertically-integrated and AI-powered football platform so teams can make faster, confident decisions in the highest-stakes moments."

A New Playbook for the Front Office

The deal, reportedly valued between $130 million and $140 million, specifically targets PFF's business-to-business (B2B) division. This includes the proprietary data and analytics tools used by professional and collegiate teams for scouting, game planning, and player evaluation. PFF's popular consumer-facing business, including PFF.com and its media, fantasy, and betting content, will remain an independent company under the control of Cris Collinsworth, who will also serve as an advisor to Teamworks.

"Winning football organizations have to excel both in the front office and on the field," said Collinsworth, now an Advisor to Teamworks. He noted that integrating PFF's data with Teamworks' AI gives executives a "single source for performance, game day strategy, personnel strategy, and long-term planning." This alignment across departments, Collinsworth added, is "how championship organizations are built."

As part of the transaction, PFF's minority investors, which include private equity firm Silver Lake and Western & Southern, will become shareholders in Teamworks, aligning their interests with the new, combined football-focused entity.

The AI Arms Race in Elite Sports

This acquisition is the latest and most significant in a series of strategic moves by Teamworks to cement its status as the definitive 'Operating System for Sports™'. It marks the company's 14th acquisition overall and its 10th in just the last three years, following key purchases of data science firms like Zelus Analytics, Telemetry Sports, and Sportlogiq. This aggressive M&A strategy is aimed at building an unparalleled intelligence engine on top of its operational software.

The move comes amid a booming sports technology market. 2024 was a historic year for sports tech M&A, with over $86 billion in announced deal value, fueled by private equity and a growing recognition of technology's role in creating competitive advantages. The AI in sports market alone, valued at $2.29 billion in 2024, is projected to surge to nearly $18.90 billion by 2033.

By acquiring PFF's enterprise unit, Teamworks is not just buying a client list; it's acquiring the foundational data that fuels the entire football analytics industry. This positions the company to dominate the football vertical and provides a powerful blueprint for expansion into other sports.

From Raw Data to Winning Plays

The true promise of this deal lies in the technological synergy between the two companies. For years, teams have had access to vast amounts of data—from GPS-based player tracking like the NFL's Next Gen Stats to raw game film. However, connecting this raw movement data to tactical football context has been a persistent challenge.

PFF excels at providing this context, meticulously grading every player on every play to answer the 'why' behind an outcome. Their data can specify whether a quarterback threw under pressure, the exact route a receiver ran, or a pass rusher's pre-snap stance. By integrating this qualitative data with the quantitative tracking data analyzed by Teamworks' AI, the platform aims to translate complex on-field events into clear, actionable insights.

Karim Kassam, Vice President of Teamworks Intelligence and a former NFL front-office executive, described the challenge and the new opportunity. "It's not enough to simply create the connected infrastructure, the 'plumbing', for teams to operate," Kassam stated. "We need high-quality data and timely, accurate insights flowing through those pipes exactly where and when teams need it. With the addition of PFF, Teamworks delivers the most powerful intelligence platform for American football."

For teams, this could mean more accurate player evaluations in the draft, faster identification of opponent tendencies during a game, and more personalized player development plans.

Reshaping the Sports Data Ecosystem

The acquisition signals a significant consolidation in the sports data market, creating a formidable competitor for other analytics providers like Hudl, Stats Perform, and Sportradar. By bundling elite data with an operational platform already used by 100% of NFL and Premier League clubs, Teamworks can offer a comprehensive solution that is difficult for others to match.

Meanwhile, the separation of PFF's B2B and B2C businesses addresses potential conflicts of interest. PFF.com will continue to serve fans, bettors, and fantasy players, operating independently while licensing foundational data metrics from Teamworks. This structure ensures that PFF's popular player grades and analysis will remain a staple for the public, including on broadcasts like NBC's Sunday Night Football where Collinsworth is a commentator.

While the immediate impact will be felt most acutely in American football, Teamworks has made its global ambitions clear. The company already serves as a technology partner to the world's top leagues, including the NHL, MLB, and NBA. The playbook is now established: build or acquire the best-in-class data for a given sport and integrate it into a single, AI-powered operating system. With the PFF acquisition, Teamworks has demonstrated its potent model for football, and the rest of the global sports world is now on notice.