Streets of Brentwood Revitalizes with New Tenants, Focuses on Experiential Retail

BRENTWOOD, CA – November 17, 2025

The Streets of Brentwood, a prominent shopping and lifestyle center in California, is undergoing a significant revitalization with the addition of seven new tenants and a reimagined community space dubbed ‘The Patio.’ This expansion signals a strategic move to cater to evolving consumer preferences and bolster the center’s position as a regional destination for shopping, dining, and entertainment. The new tenants – American Eagle, Handel’s Ice Cream, FACE FOUNDRIÉ, Pandora, Lovesac, Slice House by Tony Gemignani, and a relocated Vine + Grain – represent a diverse mix of retail, dining, and experiential offerings.

A Shift Towards Experience-Driven Retail

The addition of these tenants isn’t simply about filling vacancies; it’s a deliberate effort to create a more compelling and immersive experience for visitors. “We’re seeing a clear trend in retail where consumers are looking for more than just products,” says one industry analyst. “They want destinations that offer entertainment, social interaction, and unique experiences.” The inclusion of brands like Handel’s Ice Cream and Slice House, known for their premium quality and engaging atmosphere, exemplifies this focus. FACE FOUNDRIÉ’s open-concept facial bar caters directly to the growing demand for accessible self-care experiences, while Lovesac’s customizable furniture encourages personalization and creates a comfortable atmosphere. The repositioning of Vine + Grain within ‘The Patio’ further underscores this commitment. 'The Patio' is designed as a central gathering space that will host events, live music, and other community activities, solidifying the center as a place to connect.

Economic Impact and Regional Draw

The expansion is expected to have a positive economic impact on the Brentwood area, creating jobs and boosting local revenue. The arrival of these new businesses will not only provide employment opportunities but will also attract visitors from surrounding communities, increasing spending at existing businesses. “The center has always been a strong regional draw, and these additions will only enhance its appeal,” notes a local economic development official. The center aims to serve customers across four California regions, contributing significantly to the local economy. While precise figures regarding job creation and revenue projections weren’t publicly disclosed, industry observers believe the expansion will contribute to the continued growth of the area. The shopping center’s strategic location and accessibility make it a convenient destination for shoppers and diners from a wide range of communities.

CenterCal Properties’ Strategy and Investment

This expansion is a testament to CenterCal Properties’ broader strategy of creating vibrant, community-focused lifestyle centers. The company has long been recognized for its ability to identify and develop properties that cater to the evolving needs of consumers. “They’re not just building shopping centers; they’re building destinations,” says a real estate industry source. The focus on creating a sense of community and offering unique experiences sets CenterCal Properties apart in a competitive market. They have demonstrated a clear understanding of the changing retail landscape and a willingness to adapt to new trends. The company’s portfolio includes numerous successful lifestyle centers across the Western United States, and The Streets of Brentwood is positioned to become another flagship property. The involvement of investment partner Heitman further validates the strength of the project and the confidence in CenterCal Properties’ vision.

Navigating a Competitive Landscape

The Streets of Brentwood operates in a competitive retail environment, facing challenges from traditional enclosed malls, online retailers, and other lifestyle centers. However, the center’s strategic focus on experiential retail and community building positions it well to thrive in this environment. “It’s about offering something that online retailers can’t replicate – a sense of community, a social experience, and the opportunity to connect with others,” explains a retail consultant. The center’s proximity to other shopping centers like Sand Creek Crossing and Stoneridge Shopping Center means it must continuously innovate and differentiate itself to attract and retain customers. The successful integration of ‘The Patio’ and the diverse tenant mix are key components of this strategy. The center is actively monitoring market trends and adapting its offerings to meet the evolving needs of consumers. The addition of these new tenants underscores its commitment to creating a dynamic and engaging shopping experience. “The goal is to create a destination that people want to visit again and again,” explains an industry observer.