Spreedly's $60B Year: Powering the Future of Global Commerce

DURHAM, N.C. – January 27, 2026 – In a significant display of market momentum, open payments leader Spreedly announced a landmark year, with its platform expected to process over $60 billion in Gross Merchant Volume (GMV) for 2025. This represents a $10 billion jump from the previous year and is accompanied by a doubling of new business bookings in the latter half of 2025, signaling a rapid acceleration in the adoption of flexible, customizable payment solutions by global enterprises.

The Durham-based company, which provides the critical infrastructure for brands like Adidas, HBO Max, and The New York Times, is capitalizing on a major shift in the digital economy. As businesses expand globally and face increasingly complex payment ecosystems, the limitations of single-provider, rigid payment systems are becoming more apparent.

Riding the Wave of Enterprise Demand

The core of Spreedly's explosive growth lies in its response to a clear market need. "2025 marked a clear inflection point as more merchants embraced the need to control and customize their payment stack," said Justin Benson, CEO of Spreedly, in a statement. "Spreedly benefited from this trend and helped customers unlock greater flexibility, resilience, and scale across their payments operations."

This trend is validated by the company's performance metrics. The enterprise segment, its fastest-growing cohort, surged by 54% year-over-year in the third quarter of 2025. This growth is fueled by large, multinational companies like Adidas, which recently joined Spreedly's roster of over 400 customers. These enterprises require a sophisticated payment orchestration layer to manage multiple payment gateways, optimize transaction success rates, and offer diverse local payment methods across more than 100 countries.

The payment orchestration market itself is on a steep upward trajectory, with industry analysts forecasting a compound annual growth rate (CAGR) of over 24% through 2030. This expansion is driven by the need for cross-border interoperability and business continuity, moving beyond simple transaction routing to holistic revenue lifecycle management. Spreedly's "open payments" model, which allows a business to connect to over 140 payment services through a single API, directly addresses this evolution.

Strategic Acquisitions and the Fight Against Fraud

Beyond organic growth, Spreedly made a significant strategic move in 2025 with the acquisition of Dodgeball, a modern fraud orchestration company. The integration, completed in September, brings payment optimization and fraud management under a single, unified platform. This is a crucial development for merchants who often grapple with a balancing act: tightening fraud controls can inadvertently block legitimate customers, while loosening them invites financial loss.

By combining these functions, Spreedly aims to provide a more holistic solution that enhances security without sacrificing the customer experience or revenue. This is particularly vital in an environment where online retailers report significant losses not only to sophisticated cybercrime but also to checkout friction, such as customer abandonment due to unsupported payment methods. The company is confident in this new, integrated offering, projecting it will sign its first new enterprise fraud orchestration customer in the first quarter of 2026. This move positions Spreedly against a wider competitive field but also provides a powerful differentiator by tackling two of the biggest pain points in e-commerce simultaneously.

Global Ambitions Fueled by Strategic Partnerships

A cornerstone of Spreedly's expansion strategy has been its robust partnership program, which accounted for roughly a third of all new business in 2025. These alliances are not just about co-marketing; they are deep integrations that extend the platform's capabilities and geographic reach, particularly in its fastest-growing regions of Europe and Latin America.

In 2025, Spreedly deepened its collaboration with Visa to launch Just-In-Time Card Updates, a feature designed to combat failed recurring payments—a common headache for subscription-based businesses—by updating card credentials in real-time. A partnership with EBANX opened doors for merchants to access a wide array of alternative payment methods across 17 Latin American countries, including support for Brazil's popular Pix Automático system. Similarly, an alliance with dLocal expanded access to over 900 local payment methods in Africa and the Asia-Pacific region.

Furthermore, a collaboration with Trustly, a global leader in Pay by Bank solutions, is set to enhance its market presence in the United States by offering merchants a direct, efficient, and lower-cost payment option. These partnerships demonstrate a strategic understanding that global success requires local expertise, allowing Spreedly's customers to cater to regional payment preferences seamlessly.

Building the Infrastructure for 'Agentic Commerce'

While solving today's payment challenges, Spreedly is also laying the groundwork for the future. CEO Justin Benson pointed to the company's long-term investment in its infrastructure, which enabled it to "seamlessly begin processing agentic commerce transactions" in late 2025. "Agentic commerce" refers to an emerging paradigm where AI-powered agents conduct commercial transactions on behalf of users, requiring an incredibly flexible, reliable, and intelligent payment backend.

This forward-looking vision is supported by the rapid growth of Spreedly's foundational products. Its secure card vaulting solution, Vault, saw a nearly 50% year-over-year increase in active cards under management. This service is critical for enabling frictionless, one-click checkouts and the kind of automated transactions envisioned in an agentic future. By providing the plumbing for this next wave of digital commerce, Spreedly is positioning itself not just as a service provider but as a fundamental enabler of innovation.

As the company moves into 2026, it plans to continue investing in its product roadmap to address the complex payment problems that enterprise teams face. With a strong foundation, a clear strategy combining organic growth with strategic acquisitions and partnerships, and a vision for the future of automated commerce, Spreedly is solidifying its role as an unseen but essential engine of the global digital economy.