Spotzi and Reveal Forge Alliance to Reshape US OOH Market

NEW YORK, NY – May 07, 2026 – In a significant move set to redefine the out-of-home (OOH) advertising landscape, data solutions provider Spotzi has announced a strategic partnership with measurement leader Reveal. The alliance designates Reveal as Spotzi's primary U.S. sales partner and, critically, embeds Reveal's brand lift studies directly into the Spotzi user interface, creating a powerful, integrated solution for advertisers.

This collaboration arrives at a pivotal moment for the advertising industry. As digital channels grapple with rising costs, signal loss, and tightening privacy regulations, marketers are increasingly turning to the real world. The OOH market is experiencing a renaissance, with global investment projected to climb past $49.8 billion in 2025. Yet, this renewed interest comes with a modern demand: the same level of accountability and measurable ROI expected from digital campaigns.

The Measurement Imperative in a Shifting Ad Landscape

For years, the Achilles' heel of OOH advertising was the difficulty in quantifying its direct impact on brand perception and consumer behavior. While metrics like impressions and foot traffic provided a partial picture, the ability to measure shifts in brand awareness, consideration, and favorability remained a complex, often disconnected process. The partnership between Spotzi and Reveal is engineered to solve this exact problem.

By integrating Reveal’s brand lift studies directly into its platform, Spotzi is closing the loop for advertisers. Reveal, a trusted name in OOH measurement since 2014, employs a robust methodology that compares survey results from audiences exposed to a campaign with those from a matched, unexposed control group. This scientific approach provides concrete evidence of a campaign's effectiveness, moving beyond simple exposure to prove tangible brand impact.

"Choosing Reveal as our primary U.S. sales partner was an easy decision," said Remco Dolman, CEO of Spotzi, in the official announcement. "Their credibility in the industry speaks for itself... In addition, making their widely respected brand lift study solution available in our platform enhances the value we provide our customers."

This integration means that the entire campaign lifecycle—from AI-driven planning to performance measurement—can be managed within a more cohesive ecosystem. It addresses the market’s core demand for solutions that not only promise reach but also prove their value through rigorous, data-backed analysis.

A Synergistic 'Full-Stack' Solution

The strength of this alliance lies in the complementary expertise of the two companies. Spotzi has earned its reputation as an innovator in location intelligence, using an AI-powered planning tool to analyze real-world movement patterns and identify the most effective OOH locations to reach specific audience profiles. Its platform allows for detailed audience profiling, foot traffic attribution, and even OOH-to-digital retargeting, translating physical-world exposure into online activation.

Reveal, meanwhile, brings a decade of focused experience and an unimpeachable reputation for OOH measurement. The company has measured thousands of campaigns and established performance benchmarks across 17 different industry verticals, allowing advertisers to contextualize their results against industry peers. This deep specialization in OOH measurement has made it a go-to source for proving campaign efficacy.

By combining Spotzi’s sophisticated planning and targeting engine with Reveal’s gold-standard measurement tools, the partnership creates a formidable 'full-stack' offering. Advertisers can now use Spotzi’s platform to identify and target their ideal audience in the physical world and then, within the same workflow, seamlessly deploy Reveal’s tools to measure the resulting impact on brand metrics. This streamlined process eliminates friction and data silos, offering a unified view of campaign strategy and performance.

A Strategic Play for the U.S. Market

Beyond the technological synergy, the partnership is a shrewd strategic maneuver for Spotzi to deepen its penetration of the lucrative U.S. advertising market. The U.S. OOH market, which hit $9.1 billion in 2024, continues its upward trajectory. By naming Reveal its primary sales partner, Spotzi is tapping into a team with deep, established relationships across the entire American OOH ecosystem, from agencies and brands to media owners and technology providers.

Reveal’s credibility and intense, practical understanding of the market’s complexities provide Spotzi with an immediate and powerful foothold. This is not merely outsourcing sales; it is a strategic alignment with a trusted industry force to accelerate market adoption. The partnership ensures that Spotzi’s advanced data solutions are introduced to the U.S. market by a team that already has the trust and attention of key decision-makers.

Randy Kilgore, CRO of Reveal, underscored the mutual benefit of the collaboration. "We are proud to partner with an innovative company like Spotzi," he stated. "This collaboration allows us to bring highly effective OOH solutions to the market. Spotzi provides a superior product, and we look forward to using our industry experience to drive significant success for advertisers and media companies across the country."

Redefining OOH Campaign Effectiveness

For advertising agencies and brand marketers, the practical implications of this partnership are substantial. The integration promises to transform OOH from a medium often planned in isolation into a fully accountable component of a cross-channel marketing strategy. The ability to access planning, targeting, and brand lift analytics within a single, streamlined workflow empowers advertisers to make faster, more informed decisions.

This unified approach enables not only comprehensive post-campaign analysis but also the potential for in-flight optimization based on real-time insights. As advertisers gain a clearer understanding of how their OOH placements are influencing consumer perception, they can adjust their strategies with greater agility and confidence. Ultimately, the collaboration between Spotzi and Reveal is set to empower brands to reach their target audiences and measure outcomes with a level of precision that brings the OOH medium into closer parity with its digital counterparts.