SKS Chicago Redefines Luxury Kitchen Experience for Connected Future

CHICAGO, IL – November 17, 2025 – In a significant move signaling the evolving landscape of luxury living and the infrastructure supporting it, LG Electronics has unveiled its SKS Chicago Showroom. This dedicated space for the ultra-premium built-in appliance brand, SKS, located within THE MART, Chicago, is more than just a retail outlet; it's an immersive destination designed to showcase the future of connected, intelligent home environments.

The opening marks a strategic expansion for SKS, formerly Signature Kitchen Suite, as it deepens its footprint in the North American luxury appliance market. The showroom, a collaboration with world-renowned architect Piero Lissoni, aims to engage designers, builders, and discerning consumers, offering a tangible vision of how advanced technology and sophisticated design converge to create a truly integrated and elevated lifestyle.

The New Blueprint for Experiential Luxury Retail

The SKS Chicago Showroom embodies a growing trend in luxury retail: the shift from transactional spaces to immersive experiences. Spanning 8,672 square feet, the venue, dubbed the "SKS Theater," features five fully-tailored kitchens—Serenity, Midnight, Residence, Immersive, and Interactive—each presented with grand scale and innovative design. This approach transforms the act of appliance selection into a journey of discovery, allowing visitors to visualize SKS solutions seamlessly integrated into premium living spaces.

This experiential model is becoming increasingly vital in the competitive luxury appliance sector. Industry experts note a broader movement among high-end brands towards creating multi-brand showrooms and proprietary galleries that simulate full kitchens and host culinary events. These spaces serve as crucial infrastructure, connecting brands with customers on an emotional level and fostering a deeper understanding of product capabilities. The SKS showroom, with its emphasis on hands-on interaction and lifestyle integration, positions itself at the forefront of this trend, moving beyond mere product display to offer a comprehensive vision of future living.

Central to this immersive experience are the advanced digital installations, including 81 square meters of LG MAGNIT direct-view LED displays. These displays create a luxury cinematic and digital art showcase, featuring multimedia pieces like "The Culinary Journey." This integration of cutting-edge visual technology highlights how digital infrastructure is becoming an indispensable part of creating compelling physical retail environments, enhancing brand storytelling and customer engagement.

Innovation at the Core: Blending Art and Advanced Technology

Piero Lissoni's design philosophy for the SKS Chicago Showroom is a masterclass in understated luxury and technological integration. Known for his minimalist approach and meticulous attention to detail, Lissoni conceived the space as a sophisticated, gallery-like environment. He utilized a neutral palette, refined white oak flooring, and hand-troweled Roman plaster walls, allowing the craftsmanship and technological prowess of the SKS appliances to take center stage. As one design observer noted, Lissoni's design ensures the space acts as a "dynamic set where the scenery periodically shifts and the products can change roles," ensuring every SKS product tells its story.

This design ethos perfectly frames SKS's "True to Food" philosophy, which marries precision engineering with culinary passion. The showroom features over 50 SKS appliances, including pro-ranges with the industry's first built-in sous vide, advanced induction cooktops for rapid and precise heating, and innovative refrigeration and wine storage solutions. The inclusion of features like Gourmet AI in transitional wall ovens underscores the brand's commitment to AI-driven optimization, providing intelligent assistance that elevates the cooking experience.

The seamless integration of technology and design within the showroom reflects a broader trend towards intelligent networks within the home. Appliances are no longer standalone units but interconnected components of a smart ecosystem, optimized for efficiency, performance, and user experience. The advanced displays and AI-powered functionalities showcased here are not just features; they are foundational elements of the next wave of smart home innovation, paving the way for more intuitive and responsive living spaces.

A Strategic Move in a Heating Market

The opening of the SKS Chicago Showroom arrives amidst a booming luxury appliance market. Valued at an estimated USD 21.54 billion in 2024, the global market is projected to grow at a robust compound annual growth rate (CAGR) of nearly 10% through 2031. North America, accounting for over 40% of this revenue, represents a critical battleground for high-end brands, with the U.S. alone contributing significantly to this growth. This surge is fueled by increased disposable incomes, a demand for sophisticated aesthetics, and a growing emphasis on smart home renovations.

LG Electronics, through its SKS brand, is strategically positioned as a key player in this competitive landscape, challenging established names like Miele, Sub-Zero/Wolf, and Thermador. The investment in physical showrooms, following successful openings in Napa, California, and New Jersey, is a clear indicator of the brand's commitment to capturing a larger share of this lucrative market. As a brand representative observed, such dedicated spaces are crucial for enhancing visibility and engaging directly with the influential design and build communities.

THE MART, where the showroom is located, provides an unparalleled strategic advantage. As one of North America's premier destinations for kitchen and interior design professionals, THE MART attracts an average of 30,000 visitors each business day. This high-traffic environment offers SKS direct access to architects, interior designers, builders, and affluent consumers actively seeking high-end solutions. The location reinforces SKS's brand image within a prestigious design ecosystem, effectively serving as a critical piece of market infrastructure for connecting innovative products with their target audience.

Shaping the Connected Home Future

The SKS Chicago Showroom, through its thoughtful design and advanced technological showcases, offers a glimpse into the future of connected living. The integration of AI-driven appliances and immersive digital displays is not merely about convenience; it's about building the foundational infrastructure for smarter, more efficient, and more sustainable urban environments, starting within the home.

The precision and intelligence embedded in SKS appliances, from advanced cooking techniques to sophisticated refrigeration, contribute to a holistic vision of a connected home. These innovations align with LG's broader commitment to enhancing consumers' quality of life and promoting sustainability, as seen in the LG Home Appliance Solution Company's integration of advanced AI and robot technologies. By creating spaces where these technologies can be experienced firsthand, SKS is not only selling appliances but is actively shaping consumer expectations for the future of residential infrastructure. The showroom serves as a proving ground for how high-tech, integrated solutions can become an indispensable part of a modern, sustainable, and truly connected lifestyle.