MMA.INC Lands $3M Investment Featuring Donald Trump Jr. to Build Web3 Future

NEW YORK, NY – December 29, 2025 – Mixed Martial Arts Group (NYSE: MMA), the company operating as MMA.INC, today confirmed it has secured approximately $3 million in a significant private placement. The funding round was led by American Ventures LLC and notably includes an investment from Donald Trump Jr., who has also taken on a strategic advisory role with the combat sports technology firm.

The capital injection is earmarked to accelerate the company’s ambitious platform expansion and its push into the Web3 space, aiming to create a unified, blockchain-powered ecosystem for fighters, gyms, and fans. This move signals a strong vote of confidence in the company's vision to transform martial arts engagement, but it also comes as the firm navigates a volatile market and reports widening financial losses.

The Trump Jr. Effect and Strategic Alliances

The involvement of Donald Trump Jr. is more than a passive investment. He began a two-year term as a strategic advisor for MMA.INC on September 9, 2025, holding 1,500,000 convertible securities through an associated entity. His role is expected to leverage his background in media, brand building, and technology to boost the company’s global profile.

This partnership appears deeply strategic, extending beyond simple celebrity endorsement. Trump Jr. is a co-founder of World Liberty Financial (WLFI), a decentralized finance protocol. In a related move, MMA.INC has announced a partnership with WLFI to integrate its USD1 stablecoin, building out a token-based economy within its combat sports ecosystem. This direct link suggests a synergistic relationship designed to fast-track the company's Web3 objectives.

His investment portfolio, which includes a partnership in venture capital firm 1789 Capital and a stake in the controversial "Enhanced Games," shows a pattern of backing ventures that aim to disrupt established industries. This alignment could bring substantial visibility to MMA.INC, attracting new users and investors. However, the association with a high-profile political figure also invites a higher level of scrutiny from the market and the public. The lead investor, American Ventures LLC, primarily a real estate investment firm, is participating through a dedicated entity named "Series XL MMA ELOC," indicating a specific, targeted foray into the sports-tech sector.

A Deeper Look at the Financials

The private placement involves the sale of 4,285,714 shares of Series A Preferred Stock at a price of $0.70 per share. This price point is noteworthy, as it sits significantly below MMA.INC's recent trading price, which has hovered between $1.12 and $1.24 on the NYSE American exchange. The discounted rate offered to private investors could create downward pressure on the stock and signals potential dilution for existing public shareholders.

The company's stock has experienced considerable volatility since its IPO in March 2024, when it debuted at $5.00 per share. It has since traded in a wide range, from a high of $5.25 to a low of $0.60, underperforming the broader market over the past year. While the company reported a 100.63% increase in revenue to $1.13 million for the 2025 fiscal year, its losses also grew substantially to $26.02 million, highlighting the high-risk, high-growth nature of its current operational phase.

Beyond the immediate $3 million, MMA.INC has entered into a larger Equity Purchase Agreement with American Ventures. This agreement allows the investment firm to purchase up to $20 million in ordinary shares over time. While this provides a crucial long-term funding pipeline to fuel the company's ambitious plans, it also represents a significant source of potential future dilution that investors will be watching closely.

Revolutionizing Engagement with a Web3 Ecosystem

At the heart of MMA.INC's strategy is a plan to build a comprehensive "on chain ecosystem" that redefines community participation. The company intends to move beyond the speculative nature of many sports-related digital collectibles and fan tokens. Its model, described as "participation as currency," will reward users for genuine engagement.

Under this system, fighters, coaches, and fans will earn Experience Points (XP) for activities such as training, streaming content, coaching, or supporting others in the community. These XP will be transparently logged on a blockchain and can be redeemed for tangible rewards. The company's press release emphasizes a focus on "merit over speculation," suggesting that the value within its ecosystem will be driven by effort and passion rather than purely financial transactions.

This Web3 strategy is not being built from scratch. MMA.INC already operates a suite of established platforms, including the gym management software BJJLink, TrainAlta, Hype, and the popular news and community site MixedMartialArts.com. These assets provide a substantial foundation, with a reported user base of over 530,000 profiles, 75,000 active students, and a network of 800 verified gyms across 16 countries. The new funding is intended to integrate these disparate parts into a single, cohesive network.

Fueling Growth and Activating Key Partnerships

The proceeds from the $3 million placement are designated for specific growth initiatives. A primary goal is to fully activate a strategic partnership with UFC GYM, a move that could significantly expand the company's user base and gym network. Additionally, the capital will be used to further develop and promote its BJJLink software platform, which is rapidly gaining adoption in the martial arts community.

This strategic capital infusion represents a critical step in MMA.INC's effort to consolidate its market position. By connecting its existing digital assets and leveraging new partnerships, the company aims to create a powerful flywheel. More engaged users generate more activity, which enhances the value of the network and its XP-based rewards system. This, in turn, is expected to attract more gyms, fighters, and fans, solidifying MMA.INC's goal of becoming the central technology platform for the global martial arts community. The path forward involves carefully balancing rapid growth with financial discipline, all under the bright spotlight brought by its new high-profile backer.