Seedtag's Liz Agent: An AI Co-Pilot to Reshape Ad Strategy

NEW YORK, NY – March 11, 2026 – Global advertising technology company Seedtag today announced the launch of Liz Agent, a new artificial intelligence platform designed to act as a consultative co-pilot for media planners. The platform uses a conversational interface to streamline campaign strategy, planning, and activation, leveraging the company's proprietary “Neuro-Contextual” intelligence to operate in a digital world increasingly devoid of personal tracking cookies.

This launch positions Seedtag at the intersection of two major industry shifts: the urgent need for effective advertising methods that respect user privacy and the rapid rise of sophisticated, autonomous AI systems. Liz Agent aims to move beyond simple data retrieval, functioning as an end-to-end strategist that can uncover real-time market insights, map complex audiences, and provide deep competitive analysis, all through natural language conversation.

The Rise of the AI Media Strategist

Liz Agent represents a move toward a more advanced form of artificial intelligence known as “agentic AI.” Unlike generative AI, which creates content on command, or analytical AI, which processes data, agentic AI is designed for autonomy. These systems can understand complex goals, create multi-step plans, execute tasks, and adapt based on results with minimal human intervention, functioning more like a digital teammate than a simple tool.

In the context of media planning, this means transforming a process that is often manual, fragmented, and time-consuming. Seedtag's platform allows clients to move from a campaign brief to a fully formed, data-backed strategy that can be immediately activated across the company's global ad inventory. The system is designed to handle every stage, from research and analysis to providing recommendations on creative approaches and messaging angles.

"Liz Agent represents a major step forward in how our clients can interact with Seedtag's intelligence and use it to think through and strategize their campaigns," said Kartal Goksel, CTO of Seedtag, in the announcement. "By leveraging agentic AI, we are allowing clients to plan and activate campaigns via natural conversation with Liz, empowering better media planning and faster execution."

A New Era of Context in a Post-Cookie World

The platform’s launch is timed to address the advertising industry’s most pressing challenge: the deprecation of third-party cookies. As browsers phase out tracking technologies and privacy regulations like GDPR and CCPA become stricter, advertisers are scrambling for effective ways to reach consumers without relying on personal data. Seedtag's answer is its Neuro-Contextual intelligence, the engine powering Liz Agent.

This technology is an evolution of traditional contextual advertising, which primarily relies on matching keywords in an article. Instead, Seedtag’s AI, named Liz, decodes deeper signals of human engagement, including real-time interest, emotion, and intent. By analyzing millions of articles and URLs per second, it aims to understand the why behind a user’s interaction with content, not just the what. This neuroscience-informed approach suggests that ads are more effective when they align with the user's emotional and cognitive state. Independent research has shown that neuro-contextually aligned ads can generate significantly higher neural engagement and stronger emotional responses.

By building its platform on this privacy-first foundation, Seedtag is making a strategic bet on a future where advertising effectiveness is derived from understanding context, not tracking people.

"We are entering a new era where agents are the primary interface to intelligence," stated Brian Gleason, CEO of Seedtag. "Liz Agent is how we put Seedtag's AI directly into the hands of our clients... It's a major step forward in our mission to bring Liz to the world, empowering brands and agencies to build advertising rooted in human understanding, not surveillance."

Under the Hood: How Liz Agent Works

Liz Agent is built on what Seedtag describes as a sophisticated multi-agent orchestration engine. This system harmonizes advanced Large Language Models (LLMs) with the company's vast, exclusive dataset derived from its network of over 30,000 publishers. This architecture ensures that the AI’s recommendations are grounded in verified, real-world contextual data rather than generic web knowledge.

The platform’s capabilities are defined by four core pillars:

• Direct Data Integration: Every insight and recommendation is directly tied to Seedtag's proprietary Neuro-Contextual intelligence, providing a unique data advantage.
• Proactive Intelligence: The system doesn't just wait for a brief. It actively monitors the open web and Seedtag's knowledge base to identify emerging cultural trends, competitive movements, and proactive opportunities for brands.
• Conversational Interface: The platform’s natural language layer simplifies the complex process of campaign planning, allowing strategists to query data, explore scenarios, and refine targeting through simple conversation.
• Insight to Activation: Liz Agent closes the loop between strategy and execution. A media plan developed through conversation can be instantly activated across Seedtag's global inventory on CTV, video, and the open web.

Navigating a Crowded Ad Tech Landscape

Seedtag is not alone in deploying AI to solve advertising's biggest challenges. The ad tech landscape is crowded with companies leveraging artificial intelligence for everything from programmatic bidding to creative optimization. Competitors like GumGum, with its Verity™ platform, and Peer39 also offer sophisticated, cookie-free contextual targeting solutions. The broader market is also seeing the rise of agentic AI platforms from major players like Google and a host of specialized startups, all promising to automate complex marketing workflows.

However, Seedtag is differentiating itself by uniquely combining its neuroscience-based contextual model with a fully agentic, conversational interface. The strategy is to offer more than just another targeting tool; it's to provide a strategic partner that can enhance human decision-making. By making its powerful, proprietary AI accessible through simple conversation, Seedtag is positioning Liz Agent not just as a piece of technology, but as a central hub for the future of media planning. This launch solidifies the company's strategic vision for a privacy-first advertising ecosystem powered by a deeper, more human-centric understanding of context.