Saltbox Unveils Halston Aerospace to Redefine B2B Buying on Salesforce

MINNEAPOLIS – February 18, 2026 – Saltbox Mgmt, a digital transformation consultancy focused on the Salesforce ecosystem, today launched Halston Aerospace, an interactive demonstration platform designed to provide a real-time, hands-on experience of a modern B2B buying journey. The new manufacturing-focused demo aims to demystify the complexities of enterprise commerce by allowing Salesforce teams, prospects, and customers to see and use a fully unified system built on Salesforce technology.

Unlike traditional presentations or static mockups, Halston Aerospace is a live, functional storefront that simulates the intricate, real-world scenarios faced by B2B manufacturing companies. It offers a tangible look at how a connected digital experience can streamline operations for buyers, sellers, and partners, a challenge many organizations struggle to visualize.

Demystifying the Complex B2B Journey

The core challenge in B2B digital transformation has long been translating abstract concepts into concrete realities. Many of the most powerful enterprise solutions operate within secured, authenticated customer environments, making it difficult for prospective clients to fully grasp their potential. Halston Aerospace is designed to solve this problem by pulling back the curtain on what's possible.

"So much of what we build lives behind authenticated customer environments, which makes it hard to fully envision what's possible," said Courtney Algeo, SVP of Marketing at Saltbox Mgmt. "Halston opens the curtain and brings our capabilities into the light, giving teams a tangible way to see what modern B2B buying can look like on Salesforce."

This initiative is the next step in Saltbox Mgmt's strategy of building experiences that are meant to be used, not just described. The launch follows the success of the firm's Precision Designs storefront, a CPG-focused demo that caught the attention of Salesforce itself. That success led to Salesforce engaging Saltbox Mgmt to develop its own official interactive B2B demo experiences, a testament to the firm's expertise. Halston Aerospace expands on this foundation, incorporating even more complex, real-world B2B use cases to mirror how modern business purchasing actually occurs.

A New Blueprint for Unified Commerce

At the heart of Halston Aerospace is a sophisticated technical architecture that showcases groundbreaking interoperability within the Salesforce platform. It is the first interactive storefront built specifically to demonstrate the seamless connection between Salesforce B2B Commerce and Agentforce Revenue Management, Salesforce's next-generation solution for managing the entire product-to-cash lifecycle.

This integration is powered in part by Saltbox Mgmt's proprietary 'Commerce by Contract' intellectual property. This IP introduces a "governed cart" and "contract-aware purchasing" functionality directly into the commerce experience. For a B2B buyer using the Halston Aerospace demo, this means the storefront automatically recognizes their active contract terms. Products included in their contract are available for immediate purchase at negotiated prices, while non-contracted items appear as view-only, with an option to seamlessly request a quote. This removes significant friction from the procurement process, ensuring compliance and simplifying purchasing at scale.

"Salesforce continues to get stronger at the platform level, and when you combine that with thoughtful design and deep implementation experience, you can create something genuinely differentiated," noted Shane Smyth, CTO of Saltbox Mgmt. "We built Halston to be transparent about what's possible, because seeing the experience matters, and we know how to build it."

To further enhance the user experience, the demo integrates Coveo's AI-powered search and guided discovery. This technology is critical for B2B manufacturing, where product catalogs can contain thousands of SKUs with complex attributes. The AI-driven search provides personalized product recommendations and unifies content from various sources, delivering a frictionless discovery and buying process that mirrors the intuitive nature of modern consumer e-commerce.

A Strategic Partnership in Action

The launch of Halston Aerospace is more than a product demonstration; it is a clear signal of Saltbox Mgmt's deep and strategic alignment with Salesforce. As a Salesforce Ventures-backed company holding Salesforce's highest partner distinction, "Navigator Expert," in six categories, Saltbox Mgmt has established itself as a premier implementation partner. The fact that Salesforce has tapped the firm to build its official B2B demos solidifies this top-tier status.

This close collaboration provides Saltbox Mgmt with unique insights into Salesforce's product roadmap and strategic vision, a relationship further strengthened by CTO Shane Smyth's position on the Salesforce Partner Advisory Board. The development of the 'Commerce by Contract' IP was itself a collaborative effort, shaped by real customer scenarios and Salesforce's own product direction.

This partnership allows Saltbox Mgmt to not only implement Salesforce solutions but also to actively contribute to the evolution of the ecosystem. By building a tangible showcase like Halston Aerospace, the company provides immense value to Salesforce's own sales and product teams, giving them a powerful tool to demonstrate the real-world application of complex, integrated cloud solutions.

Setting the Stage for Future Innovation

Halston Aerospace is not a static endpoint but a dynamic platform designed to evolve. Saltbox Mgmt has stated that over the course of 2026, the demo will serve as a proving ground for its evolving vision of unified commerce, with plans to showcase deeper integrations with Marketing Cloud Advanced, Data Cloud, and Partner Cloud.

This forward-looking approach aligns directly with Salesforce's broader Customer 360 strategy, which aims to create a single source of truth for all customer data and interactions. The future integration of Data Cloud, for example, will demonstrate how harmonized data from across an organization can power even more intelligent and personalized B2B experiences. Likewise, incorporating Marketing Cloud Advanced will show how targeted, automated campaigns can be seamlessly woven into the B2B buyer's journey.

By creating a living, breathing example of a fully connected B2B ecosystem, Saltbox Mgmt is providing a clear roadmap for companies looking to undertake their own digital transformations. For B2B organizations navigating the complexities of modernization, seeing is believing, and Halston Aerospace provides the clearest view yet of what is possible on the Salesforce platform.