Runway Meets Raceway: Flexjet's F1 Alliance Takes Flight at Monterey

CLEVELAND, OH – August 12, 2026 – In a powerful display of brand synergy, global private aviation leader Flexjet is set to merge the worlds of high-performance flight and elite motorsport. The company will debut a custom-liveried Formula 1® car during the prestigious Monterey Car Week, held from August 14-16. The vehicle, serving as the centerpiece of the Flexjet VIP Lounge at The Quail, A Motorsports Gathering, is a physical emblem of its multi-year partnership as the Official Private Aviation Supplier to Formula 1®, illustrating a calculated strategy to dominate the ultra-luxury experience market.

A High-Octane Alliance for the Global Elite

The partnership, which officially commenced on July 1, 2026, is more than a simple sponsorship; it represents a deep integration between two industries defined by speed, precision, and global logistics. As the official supplier, Flexjet provides its fleet of over 340 aircraft to support the demanding travel schedules of Formula 1's executives and personnel across a grueling 24-race calendar. This strategic alliance aims to attract new ultra-high-net-worth (UHNW) clients by aligning the Flexjet brand with the aspirational appeal and massive global audience of F1.

Critically, the partnership includes a commitment to using Sustainable Aviation Fuel (SAF), aligning with Formula 1’s own goal of achieving Net Zero status by 2030. This forward-thinking component adds a layer of responsible innovation to the collaboration, addressing a key concern for a new generation of luxury consumers. For Flexjet's existing fractional owners, the partnership unlocks a new tier of unparalleled access, offering behind-the-scenes hospitality and curated experiences at marquee Grand Prix events, powerfully enhancing the company's Red Label loyalty program.

Monterey's Gilded Stage: A Debut Among Legends

Choosing Monterey Car Week for this debut is a deliberate and strategic masterstroke. For 23 years, Flexjet has maintained a significant presence at this nexus of automotive passion and extreme wealth. The event, culminating in The Quail, A Motorsports Gathering, and the 75th Pebble Beach Concours d’Elegance, attracts a concentrated audience of the world's most discerning collectors, investors, and luxury connoisseurs—Flexjet’s core demographic.

By placing its custom F1 car within its VIP Lounge at The Quail, Flexjet creates an immersive brand environment. The lounge offers breathtaking views of the Santa Lucia mountains, while the racecar serves as a tangible link between the automotive masterpieces on the lawn and the high-performance jets on the runway. Later in the week, at the Pebble Beach Concours d’Elegance, the company will host an exclusive F1-themed hospitality patio overlooking the famed 18th fairway, reinforcing the theme of luxury and performance.

“Flexjet Owners have a deep appreciation for exceptional engineering in all forms, whether in the cockpit or behind the wheel,” said Flexjet Chief Marketing Officer Lauren Florian. “Monterey Car Week is where automotive passion meets aviation excellence. Flexjet’s collaboration with Formula 1® is a natural fit, and celebrates the value of craftsmanship, technology and extraordinary experiences.”

The Competitive Grid in the Skies

Flexjet’s move does not occur in a vacuum. The private aviation industry has long recognized the value of aligning with elite sports. Key competitor NetJets has an established relationship with the Mercedes-AMG Petronas F1 team, while VistaJet has a long-standing partnership with Scuderia Ferrari. These alliances have proven effective in providing logistical support to teams and offering exclusive access to their respective client bases.

However, Flexjet’s strategy marks a significant departure. By partnering with Formula 1® as a whole, rather than a single team, the company positions itself as the aviation backbone for the entire championship. This broader approach provides unparalleled brand visibility across the entire F1 ecosystem, from team principals to global partners and the sport's vast television audience. It is a bold play to associate Flexjet not just with a winning team, but with the very essence of the world’s premier motorsport.

From Cockpit to Grand Prix: The Synergy of Precision

The 'Runway and Raceway' concept is the narrative thread connecting these two worlds. It’s a theme built on the shared DNA of relentless innovation, flawless execution, and uncompromising safety standards that define both private aviation and Formula 1. For an F1 team, shaving milliseconds off a lap time requires the same fanatical attention to detail that Flexjet applies to flight planning, fleet maintenance, and passenger service. The company boasts an unmatched safety record, holding 26 FAA Diamond Awards for Excellence and an ARG/US Platinum Safety Rating.

This synergy extends beyond marketing rhetoric into practical application. The logistical efficiency provided by a private jet fleet is indispensable for a sport that hops continents weekly. It ensures drivers, engineers, and executives arrive rested and ready to perform at their peak.

Looking ahead, Flexjet plans to deepen this connection for its clients. The company will offer its owners the 'true F1 experience' with bespoke hospitality packages at the upcoming Austin and Las Vegas Grand Prix races. These events will provide a thrilling, firsthand look at one of the world's most popular sports, creating an indelible link between the precision of a Flexjet aircraft and the exhilarating performance of a Formula 1 car on the track.