Ruijie Targets APAC Market with New AI-Native Brand, Cybrey

CHONGQING, China – April 24, 2026 – In a bold move signaling its ambitious plans for the Asia-Pacific region, networking solutions provider Ruijie Networks hosted over 500 channel partners in Chongqing, China, for its 2026 SBG APAC Channel Partner Summit. Under the banner of 'Evolution for Expansion,' the event served as the stage for a major strategic push, culminating in the launch of Cybrey, a new AI-native networking sub-brand aimed squarely at the global Small and Medium Enterprise (SME) market.

A Strategic Play for Regional Dominance

The summit was more than a product launch; it was a clear declaration of intent. By gathering a formidable force of over 500 partners from key markets—including Indonesia, Vietnam, Australia, and the Philippines—Ruijie demonstrated its commitment to deepening its regional footprint. The company, which already holds a top-three market share in China for Ethernet switches and enterprise WLAN, is leveraging its success to challenge established global players like Cisco and HPE Aruba in the broader APAC arena.

Dirk Yin, General Manager of Ruijie Networks APAC, reviewed the company's significant growth over the past three years and laid out an aggressive expansion roadmap. The strategy focuses on a three-pronged market approach targeting Small and Medium Businesses (SMBs), SMEs, and Internet Service Providers (ISPs). This segmentation allows Ruijie to tailor its solutions to specific market needs, a crucial factor in the diverse and rapidly digitalizing APAC economy.

The Asia-Pacific networking equipment market is a battlefield of titans, projected to grow at a double-digit CAGR. It is fueled by widespread 5G rollouts, rapid urbanization, and a massive push towards digital transformation. Ruijie's strategy hinges on empowering its extensive channel partner network, which it views as essential for navigating local market complexities and driving adoption. The summit aimed to build a “solid consensus on future development” and consolidate a “win-win partnership” model, ensuring that as Ruijie grows, its distributors and resellers share in the success.

Cybrey: An AI-Powered Answer for Overburdened SMEs

The centerpiece of the summit was the official launch of Cybrey, a sub-brand engineered to address the specific pain points of SMEs. While Ruijie's Reyee brand continues to serve the SMB market, Cybrey introduces a new level of sophistication built on an AI-native foundation called the Cloud Edge Agentic Network (CEAN) architecture.

This architecture integrates several cutting-edge technologies, including AIOps (AI for IT Operations), SSE (Secure Service Edge), and unified cloud management. For the typical SME, which often operates with limited IT staff and budgets, these features translate into tangible benefits. Cybrey promises to reduce network configuration complexity by 80% and enable remote resolution for 90% of issues. This high degree of automation, powered by AI, means networks can proactively identify and fix problems, often before human administrators are even aware of them.

Furthermore, Ruijie claims Cybrey can deliver a 5x faster deployment speed and reduce the Total Cost of Ownership (TCO) by up to 50%. These are compelling figures for SMEs struggling to balance technological advancement with cost control. By integrating security directly into the network fabric through SSE, Cybrey also addresses a critical vulnerability in the APAC region, where businesses have been found to be significantly more susceptible to cyberattacks. The Cybrey portfolio includes a full suite of hardware—firewalls, gateways, access points, and switches—all managed through its Cybrey Cloud platform, creating a cohesive and simplified ecosystem.

Tangible Tools for Real-World Challenges

Beyond the strategic vision and the new brand, Ruijie also unveiled a suite of new hardware designed to solve practical, real-world problems for its partners and their customers. These product innovations underscore the company’s focus on scenario-based design, ensuring its technology is effective in the field, not just on paper.

New releases included a Wi-Fi 7 ultra-low-temperature wall-mounted access point, designed for performance in challenging environmental conditions or for discreet public-facing installations. The introduction of new waterproof switches directly addresses the needs of outdoor projects, such as CCTV surveillance networks and public Wi-Fi hotspots, which are often exposed to harsh weather. This is particularly relevant in the tropical climates prevalent across much of Southeast Asia.

For its ISP partners, Ruijie launched next-generation Optical Network Terminal (ONT) products. As fiber-to-the-home (FTTH) connectivity expands rapidly across the region, these new ONTs provide the enhanced performance and reliability required to deliver high-bandwidth services to residential and business customers. The integration of AI-powered features across these new products promises to simplify management and optimize performance automatically, further empowering installers and network managers.

By combining a powerful, AI-driven platform for SMEs with a robust portfolio of specialized hardware for diverse deployment scenarios, Ruijie is equipping its channel partners with a comprehensive toolkit. This dual approach of high-level strategic branding and practical, ground-level innovation positions the company to not only compete but to potentially redefine the standards for networking efficiency and accessibility in the dynamic Asia-Pacific market.