RLTYco Launches Consulting Division to Reshape Brokerage Growth and Operations

NEW YORK, NY – June 16, 2026 – Financial technology firm RLTYco today announced a significant expansion of its services with the launch of RLTYconsulting, a national division designed to scale elite real estate brokerages and large teams. The new venture aims to merge high-level strategic consulting with the company’s robust back-end financial infrastructure, creating what many in the industry are calling a 'Brokerage-as-a-Service' model.

The division is co-led by Danielle Garofalo, a renowned growth strategist with experience at corporate giants like Disney and IBM, and Scott Elwell, a top-producing broker and former regional manager from Douglas Elliman. This launch marks a strategic evolution for RLTYco, which since its founding in 2021 has focused on providing 1099 real estate professionals with financial tools and benefits, from commission advances to healthcare options. With RLTYconsulting, the company is now targeting the entire brokerage ecosystem, offering an integrated solution for both brand growth and operational efficiency.

A New Model: The Rise of 'Brokerage-as-a-Service'

RLTYconsulting’s core proposition is to unbundle the complex responsibilities of running a modern real estate business. The model allows brokerage leaders to outsource critical but time-consuming operational and financial tasks, freeing them to concentrate on agent development, client service, and brand expansion. Firms that partner with the new division receive strategic guidance from Garofalo and Elwell’s team, while RLTYco’s established platform handles the heavy lifting of financial logistics, including tax planning, payroll, and commission management.

"For too long, top-tier agents and brokerages have been forced to choose between focusing on their brand or their bottom line and it often feels like an unfortunate trade-off," said Danielle Garofalo. "By partnering with RLTYco, we are giving leaders the freedom to double down on brand storytelling, identity and measurable growth while simplifying the burdensome back-end of running a real estate business."

This integrated approach arrives at a critical time. Industry reports consistently highlight shrinking profit margins, intense competition for top agent talent, and the challenge of technology adoption as major pain points for brokerages. By providing a holistic service that addresses both strategic direction and operational friction, RLTYconsulting is positioning itself as a vital partner for firms looking to build sustainable, scalable businesses in a tumultuous market. The 'as-a-service' model, long prevalent in the software industry, allows companies to leverage powerful infrastructure without the high cost and complexity of building it in-house—a concept RLTYco is now applying to the brokerage world.

The Power Duo Steering the Ship

The credibility of the new venture is anchored by the extensive and complementary experience of its leaders. Danielle Garofalo brings a corporate-level strategic mindset honed during marketing tenures at Disney and IBM. She transitioned this expertise to real estate, serving as Chief Strategy Officer at Stribling & Associates and Chief Business Development Officer at CORE. Her track record includes providing in-house consulting for some of the industry's most recognizable brands, such as Compass, REMAX, Lennar, and Mauricio Umansky's The Agency, focusing on marrying marketing with sales to optimize growth funnels and market share.

Co-Principal Scott Elwell provides the essential 'boots-on-the-ground' operational expertise. An accomplished broker with Douglas Elliman in Greenwich, Connecticut, Elwell has also served as a regional manager overseeing multiple offices. With an MBA in Real Estate and a background in commercial portfolio management, he possesses a deep understanding of both the financial and practical realities of running a brokerage.

“Having served as a regional manager, broker of record, and boots-on-the-ground agent throughout New England, my mission has always been to advocate for brokers and help them scale,” said Scott Elwell. “Danielle and I speak the language of real estate because we’ve lived it. By marrying our operational expertise with RLTYco’s infrastructure, we are bridging the gap between the brokerage business model, a broker's day-to-day realities and the long-term growth goals of both.”

Beyond Commissions: A Holistic Ecosystem for Growth

RLTYconsulting represents the next logical step in RLTYco's mission to empower real estate professionals. Founded by Briggs Elwell and Daniel Kennedy, the company initially made its name with RLTY Capital, a service providing commission advances to help agents manage cash flow. It quickly expanded into a comprehensive platform offering corporate-grade benefits through RLTY Health, RLTY Tax, RLTY Legal, and the RLTYBlue perks program.

This foundation of financial and administrative support is what makes the new consulting arm a uniquely powerful offering. While other firms provide strategic advice, RLTYconsulting integrates it directly with an existing, functional support system. According to RLTYco CEO and Co-Founder Briggs Elwell, this move was driven by a desire to provide a complete, end-to-end solution for the industry.

"Our mission has always been to empower the real estate community through financial innovation," said Briggs Elwell. "Bringing Danielle Garofalo into the RLTY ecosystem allows us to offer a truly 360-degree solution to heritage, modern, independent and regional brokerages of all sizes. There is so much opportunity ahead for those that really get it right."

Navigating a Competitive Landscape

While the real estate consulting space includes established management firms like T3 Sixty and WAV Group, which offer deep expertise in strategy, technology, and market analysis, RLTYconsulting enters the market with a distinct differentiator. Its competitive advantage lies in its vertically integrated model. Competing firms typically provide advisory services, leaving brokerages to implement recommendations and manage operations independently. In contrast, RLTYconsulting offers to not only devise the strategic roadmap but also manage the underlying financial and administrative engine through its parent company.

This unique synthesis of strategy and execution is designed to deliver tangible ROI by directly improving operational efficiency, strengthening brand positioning, and facilitating measurable growth. By offering complimentary financial services as part of the consulting partnership, the company creates a high-value proposition aimed at established brokerages and large teams poised for national expansion.

RLTYconsulting is available immediately, with Garofalo’s team focused on brand architecture and strategic planning while the broader RLTYco platform handles the complex back-end logistics, enabling real estate leaders to focus on what they do best: selling property and growing their brand.