Raw Garden Raises the Bar with 'Live Sauce' Joints & New 'Clean Cannabis' Standards

LOS ANGELES, CA – October 28, 2025

The Premiumization of Cannabis: Beyond Flower

California-based Raw Garden is doubling down on its commitment to quality with the launch of ‘Live Sauce Infused Joints,’ an extension of its existing product line that emphasizes flavor and a refined cannabis experience. The company, already known for its sun-grown flower, is tapping into the growing demand for premium cannabis products, moving beyond traditional offerings to cater to discerning consumers. These pre-rolled joints combine Raw Garden’s Clean Green Certified™ flower with in-house produced Live Resin Sauce, promising a smoother burn, enhanced flavor profile, and a balanced high.

“Consumers are increasingly sophisticated,” explains one industry analyst. “They’re no longer just looking for potency; they want a curated experience, a product with a story, and a brand that aligns with their values. Live Resin is a key component of that premiumization because it preserves the terpene profile of the plant, delivering a more aromatic and flavorful experience.”

The Live Resin Sauce is created through a complex extraction process that involves flash-freezing the cannabis flower immediately after harvest to preserve volatile terpenes and cannabinoids. This differs from traditional extraction methods that often rely on heat and solvents, which can degrade these delicate compounds. Raw Garden's commitment to in-house production of the Live Resin Sauce allows for greater control over quality and consistency, according to the company.

Defining 'Clean Cannabis': A New Industry Benchmark

Raw Garden isn’t just focused on creating a better smoking experience; it’s actively working to redefine industry standards with a renewed emphasis on transparency and purity. The company is a co-founding member of ECCO (Environmental & Consumer Compliance Organization), a California-based non-profit established to create a more stringent set of standards for cannabis product testing, safety, and environmental responsibility.

“Current regulations are a baseline, but they don’t go far enough,” states a source close to the ECCO initiative. “ECCO aims to raise the bar significantly, requiring products to undergo testing for a far wider range of contaminants than currently required by the state.”

Raw Garden already holds Clean Green Certified™ status, a rigorous certification recognized for its organic-comparable standards. However, ECCO takes it a step further, demanding monthly random product testing for over 100-140 contaminants – a significant increase from the 66 currently tested for by California regulators. The test results are made publicly available, fostering a level of transparency that’s rare in the cannabis industry.

“Transparency builds trust,” says one consumer advocate. “Consumers want to know what’s in their products and where they come from. Brands that prioritize transparency are going to be rewarded.”

While the term ‘organic’ is often used in connection with cannabis, it's important to note that cannabis cannot be federally certified as USDA Organic due to its continued federal prohibition. Certifications like Clean Green and the emerging ECCO standard provide a viable alternative, assuring consumers that products have been grown and processed using sustainable and responsible practices.

Navigating a Changing Landscape: Consolidation and Competition

The launch of Live Sauce Infused Joints and the push for stricter standards come at a pivotal moment for the California cannabis industry. After a period of rapid growth, the market is undergoing a period of consolidation, with larger companies acquiring smaller businesses and struggling brands. Raw Garden appears to be positioning itself for long-term success by focusing on quality, transparency, and sustainability – attributes that resonate with increasingly discerning consumers.

“The market is maturing,” explains one analyst. “Consumers are becoming more selective, and brands that can consistently deliver high-quality products and build trust are going to thrive. Those that can’t will be left behind.”

Competition in the infused pre-roll market is fierce. Established brands like Lowell Farms and Kurvana, as well as a growing number of smaller players, are all vying for market share. Raw Garden’s emphasis on in-house production of Live Resin Sauce gives it a competitive edge, allowing it to control quality and maintain consistency. The company’s commitment to sustainability and transparency further differentiates it from competitors, appealing to environmentally and socially conscious consumers.

Beyond the launch of new products and standards, Raw Garden’s pending EnviroClean Certification shows the brand’s continued dedication to holistic standards. While not yet certified, the intention highlights the emphasis on responsible operations and clean inputs.