Quilty's AI Enters Hollywood, Promising Data-Driven Greenlights

LOS ANGELES, CA – March 30, 2026 – A new technology company, Quilty, launched today with the ambitious goal of rewiring the entertainment industry's decision-making process. The platform presents itself as the first unified intelligence tool for Hollywood, designed to replace the fragmented data and gut-feel instincts that have long governed the high-stakes world of film, television, and theatre production. Backed by a team with a history of major tech success, Quilty aims to bring data-driven clarity to an annual global production spend estimated at $300 billion.

Founded by technology and entertainment lawyer Simon Horsman and tech entrepreneur Daniel Wood, Quilty consolidates creative analysis, market forecasting, production planning, and financial modeling into a single, AI-powered system. The platform is engineered to address what its founders see as the industry's most persistent challenge: making billion-dollar bets with disconnected tools and informal networks.

"For decades, the industry has relied on expensive, disconnected solutions and informal networks for its decision making," said Simon Horsman, CEO of Quilty, in the launch announcement. "Quilty connects every creative and commercial decision in one place... With all the hype in our business, Quilty is a genuine game changer, whether you are a first time writer with no connections in the business or the head of a studio."

From PriceGrabber to Picture Deals

The confidence behind Quilty's launch stems from its founders' proven track record. Horsman and Wood's partnership began over two decades ago at PriceGrabber.com, the pioneering price-comparison platform co-founded by Wood, where Horsman served as general counsel. The duo helped steer the company, which started with just $1.5 million in seed capital, to a massive $485 million acquisition by the global information services group Experian in 2005.

Following that exit, both founders transitioned into the entertainment world as producers. Horsman became a decorated figure, winning Emmy, Tony, and Olivier awards while raising over $350 million in entertainment financing. This dual expertise in both scalable technology and the creative trenches of production forms the foundation of Quilty's mission. Their goal is to replicate the transformative impact data-driven platforms had on e-commerce, applying the same principles of transparency and efficiency to the traditionally opaque business of making movies and shows.

The "Quilty Score" and Multi-AI Orchestration

At the core of the platform is the Quilty Score, a proprietary evaluation framework that analyzes projects and generates a standardized score from 0 to 100. The AI-powered system assesses scripts and project proposals across four distinct dimensions: Story & Craft, Commercial Viability, Cultural Resonance, and Production Reality. The company claims this score creates the industry's first common language for merit-based greenlight decisions, moving beyond subjective script coverage to a more objective, data-backed metric. An analysis can be generated in approximately 90 minutes after a user uploads a script.

What distinguishes Quilty under the hood is its proprietary Multi-AI Orchestration System. Rather than relying on a single, general-purpose AI model, the platform assigns specialized tasks to twelve different AI models. This allows for a sequential and compounding analysis where structured context flows from creative evaluation to market forecasting, financial modeling, and production planning. The result, according to the company, is a form of "compound intelligence" that provides a more holistic and reliable view of a project's potential.

"More informed decision-making is just the beginning," said Daniel Wood, Quilty's CTO and co-founder. "We're building toward a future where creators get a fair evaluation of their work, and others who invest time and money on developing projects get access to new tools to significantly increase the probability of the most favorable outcomes."

Navigating a Cautious Hollywood

Quilty enters an industry that is simultaneously fascinated and fearful of artificial intelligence. It is not the first company to offer AI-driven analytics to Hollywood. Competitors like Cinelytic have already been adopted by major studios, including Warner Bros., to help forecast film revenue and assess the value of talent. Other platforms focus on predicting commercial viability or streamlining production logistics.

However, the industry's relationship with AI is fraught with tension. The 2023 strikes by the Writers Guild of America and SAG-AFTRA brought anxieties over AI's role in creative fields to the forefront, with concerns ranging from job displacement to intellectual property rights. While proponents see AI as a tool to support creative instinct and mitigate financial risk, skeptics worry it could lead to a homogenization of content, where algorithms favor formulaic stories based on past successes.

Quilty's emphasis on measuring metrics like "Cultural Resonance" raises critical questions about algorithmic bias. How an AI defines and scores cultural relevance without perpetuating the biases present in its vast training data remains a significant ethical hurdle for all such platforms. An over-reliance on historical data could inadvertently penalize novel ideas or underrepresented voices that don't fit a previously successful mold, potentially stifling the very innovation the industry needs.

Democratizing the Greenlight?

Perhaps the most disruptive aspect of Quilty's strategy is its accessibility. While studio-level analytics have been the exclusive domain of major players, Quilty offers a complimentary preview of its analysis, with a comprehensive, in-depth evaluation available for just $49.99. This pricing model, delivered via a web app and mobile platforms, is explicitly designed to democratize access.

For countless aspiring writers and independent producers, the Hollywood system has long been characterized by impenetrable walls and reliance on personal connections. Getting a script read, let alone receiving professional-grade feedback and market analysis, can be an insurmountable challenge. By offering an affordable and objective evaluation, Quilty positions itself as a potential equalizer, providing emerging talent with the same kind of data-driven validation that was once reserved for established insiders.

The platform's ultimate impact will hinge on its adoption and the industry's willingness to trust its scores. If the Quilty Score becomes a trusted metric for financiers, producers, and executives, it could fundamentally alter how projects are discovered, developed, and funded. The platform's success will ultimately depend on whether its data-driven objectivity can coexist with, and even enhance, the intangible spark of human creativity that has always powered Hollywood.