Prosci Evolves Brand, Pivoting to Enterprise-Wide Change Partnership

FORT COLLINS, CO – April 14, 2026 – Prosci, a name synonymous with change management for three decades, today unveiled an evolved brand identity that signals a significant strategic pivot. The move repositions the company from a leader in individual practitioner certification to a comprehensive enterprise partner, aimed at helping organizations navigate large-scale transformations and build lasting change capability from within. This evolution comes as businesses globally grapple with the complexities of AI adoption, major ERP implementations, and an accelerating pace of change that demands more than project-by-project solutions.

From Practitioner to Enterprise Partner

For years, Prosci was the go-to for professionals seeking its gold-standard certification, with over 275,000 individuals worldwide earning the credential. The company’s new brand and strategy reflect a fundamental shift in market demand. Where organizations once sought to train a handful of specialists, they now require a holistic approach to embed change readiness across their entire workforce.

The evolved strategy moves beyond certifying individuals to partnering directly with enterprise leaders. This involves a suite of services including high-level consulting, role-based training tailored for different functions, and enterprise licensing that allows companies to integrate Prosci's methodologies into their core operational and strategic processes.

Michelle Haggerty, Prosci's Chief Operating Officer, articulated the shift in the company's announcement. "Our clients aren't just looking for a certification program anymore. They're looking for a partner who can help them transform how their entire organization moves through change," she stated. "This evolution is about showing up as that partner in every way: in how we engage, how we deliver, and now, in how we present ourselves to the world." This new partnership model is designed to instill a common language and discipline for change that can be applied consistently, ensuring that transformation efforts are not siloed but are instead a unified, organizational strength.

A 30-Year Foundation for Future-Proofing Business

This strategic pivot is not a departure from Prosci's roots but an expansion built upon them. The company has spent over 30 years conducting the world's most extensive research on the people side of change, culminating in globally recognized frameworks like the ADKAR® Model. This deep well of knowledge and data, applied across thousands of organizations in over 80 countries, provides the credibility for its expanded enterprise focus.

Today, approximately 80% of Fortune 100 companies utilize Prosci's resources in some capacity, a testament to its long-standing influence. The rebrand aims to better reflect this track record and the company's ambition to tackle the most complex, high-stakes initiatives that determine whether an organization thrives or stalls.

"Clients we work with understand that out-changing the competition is rapidly becoming the next source of competitive advantage," said Scott McAllister, CEO of Prosci. "Prosci has spent 30 years building the research, the methodology, the experience and the relationships to meet this moment. This evolution is about reflecting who we've become and showing up fully for what comes next." By leveraging its historical authority, the company is positioning itself as an essential partner for leaders aiming to make agility and adaptability core components of their competitive strategy.

Redefining Support Beyond the Classroom

A key component of Prosci's evolved strategy is a tangible shift in how it supports the professionals it has trained. Recognizing that change management is a continuous practice, not a one-time event, the company launched a new subscription-based "Membership" service in February of this year. This program is designed to extend the relationship with practitioners far beyond the initial certification classroom.

The membership provides ongoing access to a suite of research-backed tools, expert guidance, and a global community of peers. For individual practitioners, it offers a pathway for continuous learning and professional growth. For organizations, enterprise-level membership options scale these benefits, reinforcing the investment in training by fostering a shared language and deepening capabilities across teams over time.

This new ecosystem also embraces modern technology. Members gain access to tools like the Prosci Hub Solution Suite and Kaiya, a generative AI tool launched in mid-2024. Kaiya leverages Prosci's extensive intellectual property to provide practitioners and leaders with AI-powered assistance, helping to accelerate change planning and execution. This integration demonstrates a commitment to providing state-of-the-art resources that enable professionals to lead change more effectively in a digitally transformed world.

Navigating the Era of Complex Transformation

Prosci’s strategic evolution is a direct response to the immense pressures facing modern enterprises. Many organizations are navigating what is being called a "dual transformation," simultaneously undertaking multiple, high-stakes initiatives while their workforce reports feeling overwhelmed by the sheer volume of change. The failure rate of major projects, particularly in technology, often hinges on the human element. Research indicates that nearly half of all AI initiatives, for example, falter due to lagging workforce adoption and capabilities.

By focusing on building enterprise-wide change capability, Prosci aims to address this critical gap. The company's integrated approach helps align leadership on transformation goals, prepares managers to guide their teams through uncertainty, and equips employees with the understanding and skills needed to adopt new ways of working. This structured methodology is designed to bring clarity to chaos, turning complex change into a manageable process that people can understand and act on with confidence.

As businesses continue to invest billions in new technologies and strategic pivots, the ability to manage the human side of that change effectively becomes a primary determinant of ROI. Prosci's rebrand and strategic realignment represent a significant bet that the future of business success will be defined not just by the quality of a company's strategy, but by its ability to bring its people along on the journey.