Proho Raises $1M to End India's Real Estate Uncertainty with AI

NOIDA, India – March 31, 2026 – In a significant move to streamline India's complex residential property market, PropTech startup Proho has announced the closure of a $1 million pre-seed funding round. The investment, which saw participation from Bharath Vivek Chandhok and other backers, is earmarked to scale the company's AI-powered platform that offers a guaranteed home resale service, tackling the deep-seated uncertainty that has long plagued property transactions across the country.

Founded by a team of seasoned entrepreneurs and technologists, Proho aims to replace months of guesswork and anxiety with data-driven clarity and predictability. The fresh capital will be deployed to enhance the platform's valuation intelligence, expand its distribution network, and replicate its successful model from Noida into new micro-markets.

The Labyrinth of Indian Property Resale

India's residential resale market, valued at over $60 billion annually, is a cornerstone of the nation's economy, yet it operates within a framework fraught with friction and inefficiency. For decades, both sellers and buyers have navigated a labyrinth of unreliable information, opaque pricing, and protracted timelines. Homeowners looking to sell often grapple with fundamental questions: What is my property really worth, and how long will it take to find a serious buyer? This uncertainty can lead to undervalued sales or properties languishing on the market for months, and sometimes years.

On the other side of the transaction, buyers face their own set of challenges, including verifying property titles, accessing reliable information about the home and its neighborhood, and ensuring the security of their financial commitment. The traditional reliance on broker networks, which often operate with localized knowledge and subjective pricing, has perpetuated these issues. While the broader Indian property market is projected to reach a staggering $1 trillion valuation by 2030, the resale segment has been slower to adopt the transparency and efficiency seen in other sectors.

A Guaranteed Exit: How AI Replaces Guesswork

Proho is directly confronting these challenges with a model that combines sophisticated technology with disciplined execution. At the core of its operation are AI-driven, unit-level valuation models that ingest and analyze a vast array of data points. This includes historical transaction data, live market signals from multiple sources, and real-time buyer engagement patterns. By processing this information, the platform can determine precise pricing dynamics within specific micro-markets, moving beyond broad estimations to deliver a data-backed assessment of a property's value.

This intelligence underpins Proho's unique value proposition: its "guaranteed sell" platform. The process for a seller is designed for simplicity and confidence. It begins with a home inspection, after which Proho presents a cash offer. Upon signing an exclusivity agreement, the seller receives an advance payment. From there, Proho takes charge of any necessary refurbishments, marketing the property, finding a qualified buyer, and handling the entire transaction process, guaranteeing a sale within three months. The company's website explicitly states there are no brokerage fees, renovation costs, or hidden charges for the seller.

This model marks a stark departure from incumbent PropTech giants like 99acres and MagicBricks, which primarily function as digital marketplaces connecting buyers and sellers. While these platforms have digitized property listings and use AI for recommendations, they do not offer a direct guarantee of a sale. Proho's approach, by contrast, positions it as a market maker, absorbing risk to provide sellers with a definitive outcome and timeline.

The Founders' Bet: From Online Poker to PropTech

The vision for Proho grew from direct experience with the market's failings. The company was founded by Saurav Suman, Alaukik Kumar, and Shalin Gandhi, a trio that brings a potent mix of entrepreneurial success, product innovation, and deep technological expertise. CEO Saurav Suman, an IIT Bombay alumnus, is a repeat entrepreneur who previously co-founded Pocket52, India's first online poker network, which was later acquired by gaming giant Gameskraft. After his successful exit, Suman became an active real estate investor, where his first-hand encounters with the inefficiencies and frustrations of the resale market sparked the idea for Proho.

He is joined by fellow IIT Bombay alumnus Alaukik Kumar, a cross-functional product builder with experience driving innovation at companies like Bewakoof and Pocket52, and Shalin Gandhi, a technology leader with over a decade of experience building both B2C and B2B platforms from the ground up. This combined expertise forms the foundation of the company's strategy to disrupt the real estate sector.

"Uncertainty is the biggest friction in resale," said Saurav Suman, CEO and Co-founder of Proho. "In a market exceeding $60 Billion annually, our focus is to bring clarity and predictability to home transactions so both sellers and buyers can make decisions with confidence."

Capitalizing on Growth in a Red-Hot Market

Proho's initial operations have been centered in Noida, a micro-market currently experiencing a significant real estate boom. With infrastructure developments like the upcoming Noida International Airport at Jewar, property values in the region have surged, with some sectors seeing annual appreciation as high as 40%. This dynamic environment provides a fertile testing ground for Proho's model, allowing it to prove its efficacy in a fast-moving market.

The company reports having already achieved some of the fastest turnaround times in the area, with an average sale time of less than 45 days and, in some cases, as quickly as one day. According to its own data, Proho has evaluated over 2,000 homes and facilitated transactions worth over ₹150 crore, with one in every three homes on its platform selling in under 30 days.

With its new infusion of capital, Proho is poised to build on this momentum. The plan is to further refine its AI pricing algorithms to become even more precise and to strengthen its distribution capabilities to reach a wider pool of qualified buyers. The ultimate goal is to create a replicable playbook that can be rolled out across additional micro-markets in India, bringing a new standard of transparency and reliability to a market in desperate need of it.