Powerfleet & TELUS Launch AI to Eliminate Fleet Blind Spots

WOODCLIFF LAKE, N.J. – April 27, 2026 – Powerfleet, a global leader in the Artificial Intelligence of Things (AIoT), today announced a major push into the North American fleet market with the launch of Vision 360 Plus, an advanced AI-powered video solution. The launch is backed by a formidable strategic partnership with Canadian telecommunications giant TELUS, a move designed to rapidly scale adoption and redefine safety standards for commercial vehicle operators.

Vision 360 Plus leverages a multi-camera system to provide a complete 360-degree view around a vehicle, powered by artificial intelligence to detect and mitigate risks in real-time. This collaboration combines Powerfleet's sophisticated SaaS technology with the immense distribution network and connectivity of TELUS, which serves over 20 million customers. The partnership targets the lucrative enterprise and mid-market fleet segments, aiming to accelerate Powerfleet's growth in high-margin, recurring software revenue.

An AI Co-Pilot to Eliminate Blind Spots

At the core of the new offering is a direct assault on one of the most persistent dangers in commercial transportation: blind spots. Limited visibility is a leading contributor to collisions, costly insurance claims, and tragic accidents. Vision 360 Plus addresses this head-on by deploying a system of five or more cameras—covering the road ahead, the driver, and the sides and rear of the vehicle—to create a seamless, comprehensive field of vision.

This is not merely a passive recording system. The solution integrates Advanced Driver Assistance Systems (ADAS) and Driver Monitoring Systems (DMS), using AI to actively scan for hazards. The ADAS component identifies external risks like potential collisions or unsafe following distances, while the DMS monitors the driver for signs of fatigue, distraction, or mobile phone use. When the AI detects a risky event, it triggers immediate visual and audible alerts inside the cab, effectively serving as an AI co-pilot that coaches drivers toward safer habits in the moment.

Beyond real-time intervention, the system automatically captures and uploads event-triggered video clips to Powerfleet’s cloud-based Unity platform. This gives fleet managers rapid, context-rich data for incident investigation, helping to exonerate drivers and reduce liability. More importantly, it provides a foundation for data-driven driver coaching workflows, enabling managers to move from reactive discipline to proactive performance improvement.

A Strategic Alliance to Conquer North America

The partnership between Powerfleet and TELUS is a textbook example of strategic synergy. Powerfleet brings its specialized, AI-driven Unity video solutions, while TELUS provides the critical infrastructure and market access needed for mass-market penetration. This collaboration is set to significantly amplify the reach of Powerfleet's high-value AI video SaaS offering across the continent.

"Our partnership with TELUS represents a meaningful growth driver and reinforces our strategy to scale high-margin, AI-powered SaaS solutions through strong channel partnerships," said Steve Towe, Chief Executive Officer of Powerfleet. He emphasized the market's demand, stating, "As customers increasingly prioritize safety, risk reduction, and operational intelligence, Vision 360 Plus delivers advanced safety customer value and supports long-term revenue expansion."

For TELUS, the alliance allows it to enrich its enterprise offerings with cutting-edge AI capabilities. By provisioning and supporting the Powerfleet solution, TELUS can provide its vast customer base with a seamless, integrated service that enhances safety and operational efficiency. This unified approach helps customers consolidate their technology stack, cutting costs and complexity while ensuring compliance.

"At TELUS, we are committed to delivering innovative solutions that help our customers," commented Jodi Baxter, VP of Product & Services for TELUS. "Our partnership with Powerfleet enables us to bring advanced AI-driven capabilities like Vision 360 Plus to market, extending customer value with enhanced visibility and predictive risk management."

Reshaping the Competitive Fleet Tech Landscape

The launch of Vision 360 Plus arrives at a pivotal moment for the transportation industry. The global market for IoT in transportation is projected to grow at a compound annual growth rate (CAGR) of over 16%, with North America representing the largest and most mature market. This growth is fueled by an intense focus on safety, efficiency, and digital transformation, creating a fiercely competitive landscape populated by major players like Samsara and Lytx.

In this environment, Powerfleet's key differentiator is its Unity platform. Unlike competitors who may offer siloed solutions, Powerfleet's platform is designed to unify disparate data streams—from vehicle telematics and asset tracking to video safety and even warehouse intelligence—into a single, actionable ecosystem. The integration of Vision 360 Plus further strengthens this holistic value proposition, allowing fleet operators to manage all aspects of their mobile operations from a single pane of glass.

The strategic alliance with TELUS provides another powerful competitive advantage. By leveraging one of North America's largest telecommunications networks for distribution, Powerfleet gains immediate credibility and access to a massive, pre-existing customer base, potentially leapfrogging the slower, more expensive process of building out a direct sales force to match its rivals' scale.

Fueling a High-Margin SaaS Growth Engine

This strategic launch aligns perfectly with Powerfleet's successful financial transformation. The company has aggressively pivoted to a subscription-first business model, a strategy that is bearing significant fruit. In its most recent quarterly report, services revenue, which is primarily SaaS-based, accounted for a record 83% of total revenue. This focus on recurring revenue has dramatically improved profitability, with adjusted EBITDA growing 58% year-over-year.

The AI video segment is a particularly potent growth engine for the company, with annual recurring revenue (ARR) bookings in the category surging 52% quarter-over-quarter. The introduction of the more advanced, multi-camera Vision 360 Plus solution is poised to capitalize on this momentum, providing a clear path for upselling existing customers and attracting new clients seeking premium safety features.

By enabling fleet operators to reduce risk, lower insurance premiums, and improve driver performance, Vision 360 Plus is designed to increase customer retention and lifetime value. This launch is not just about a new product; it is a calculated move to deepen customer engagement with the Unity platform and solidify Powerfleet's position as a top-tier global AIoT SaaS provider, driving sustained, high-margin growth for the foreseeable future.