ORO Labs Nabs $100M to Remake Enterprise Procurement with AI Agents

SAN FRANCISCO and LONDON – March 12, 2026 – ORO Labs, a company aiming to fix the notoriously complex world of enterprise procurement, today announced it has raised $100 million in a Series C funding round. The investment, led by heavyweight firms Brighton Park Capital and Growth Equity at Goldman Sachs Alternatives, will fuel the company's mission to embed AI-driven "agentic orchestration" as the new standard for how global corporations manage spending.

The funding arrives on the heels of a remarkable growth period for ORO Labs, which saw its revenue triple over the past year. This infusion of capital is a powerful vote of confidence in the company's approach, which promises to bring speed, intelligence, and a more user-friendly experience to a business function often mired in slow, rigid, and frustrating legacy systems. Earlier investors, including Norwest Venture Partners, B Capital, XYZ Capital, and Felicis, also participated in the round, signaling broad support for the company's trajectory.

A Bet on a New Operating Model

The decision by Brighton Park Capital and Goldman Sachs Alternatives to lead the round is more than a financial transaction; it's a strategic endorsement of ORO's vision for the future of procurement. Both firms bring deep expertise in scaling enterprise technology companies and their involvement, which includes placing key partners on ORO's Board of Directors, suggests a hands-on approach to capturing a significant market opportunity.

Mike Gregoire, a Partner at Brighton Park Capital who will join the board, highlighted the transformative potential. "ORO is moving the world's largest enterprises beyond legacy systems, orchestrating intelligent automation and seamless workflows to operations that desperately need them," he commented in a statement. "ORO's team exemplifies the kind of visionary innovation we back... leveraging next-generation AI to solve massive, longstanding business challenges."

This sentiment was echoed by Clare Greenan, Vice President with Growth Equity at Goldman Sachs Alternatives, who will also join the board. "ORO is pioneering the modernization of procurement, leveraging next-gen AI to deliver intelligent automation and tangible ROI while preserving the context, controls, and standards that large global enterprises depend on," Greenan stated. Her comments underscore a critical aspect of ORO's strategy: it enhances, rather than replaces, the complex web of existing systems that large companies rely on.

Beyond Automation: The Power of Agentic Orchestration

At the heart of ORO Labs' value proposition is the concept of "agentic orchestration." This goes a step beyond simple automation. Instead of just programming a linear workflow, ORO's AI-powered platform acts as an intelligent coordination layer. It uses autonomous "agents" to manage procurement requests from intake to approval, navigate complex compliance requirements, manage supplier data, and provide end-to-end visibility across disparate systems.

For employees, this means a single, intuitive "front door" for all purchasing needs, eliminating the need to navigate multiple confusing interfaces. For procurement teams, it means offloading tedious manual tasks and gaining the ability to focus on strategic activities like supplier negotiation and risk management.

"Demand for orchestration has skyrocketed because procurement teams are under tremendous pressure to move faster, to save more, and to make employee and supplier experiences easier," said Sudhir Bhojwani, Co-Founder and CEO of ORO Labs. "Procurement is shifting to a new AI-driven operating model. ORO is powering this change — helping our customers reimagine how procurement delivers impact for the business."

This model contrasts sharply with the traditional procurement software landscape dominated by giants like SAP Ariba and Coupa. While those platforms offer comprehensive suites, they are often criticized for their rigidity and lengthy implementation cycles. ORO's approach is to act as a flexible, intelligent overlay, integrating with these existing Enterprise Resource Planning (ERP) and procurement systems to make them more effective and user-friendly.

From Frustration to Flow for Global Giants

The true test of any enterprise platform is its adoption and impact within large, complex organizations. On this front, ORO Labs has built an impressive roster of clients, demonstrating that its solution resonates with some of the world's most recognizable brands. The Coca-Cola Company, Siemens Energy, and Novartis are among the Fortune 500 companies relying on the platform to streamline their global procurement operations.

Deployed in over 100 countries, the platform serves a diverse array of industries, from life sciences and financial services to manufacturing and consumer goods. The company reports that its client base includes 15 of the top 25 life sciences firms and five of the top 15 food and drink manufacturers, areas where supply chain complexity and regulatory compliance are paramount.

For these global giants, the benefits are tangible. The platform helps slash procurement cycle times, ensures that all spending requests automatically adhere to complex internal policies and external regulations, and aggregates risk data from multiple sources to give leaders a holistic view of their supply chain. By "humanizing" the procurement experience, ORO aims to turn a process once seen as a bureaucratic hurdle into a smooth, efficient, and transparent business function.

The Strategic Evolution of Procurement

The significant investment in ORO Labs is indicative of a broader transformation. For decades, procurement was viewed primarily as a cost-cutting, back-office function. However, recent global disruptions—from pandemics to geopolitical conflicts—have thrust supply chain resilience into the corporate spotlight. Companies now recognize that a fast, agile, and compliant procurement process is a critical competitive advantage.

This has elevated the role of the Chief Procurement Officer (CPO) and their teams, who are now expected to be strategic partners to the business, driving not just savings but also innovation, sustainability, and risk mitigation. This new mandate cannot be met with old tools. The demand for intelligent, AI-native platforms like ORO's reflects this fundamental shift. The $100 million investment is a clear signal that investors believe the future of enterprise efficiency will be built on a foundation of intelligent, orchestrated, and automated business processes.