ONAR's AI-Powered Bet Pays Off with Record Black Friday Results

MIAMI, FL – December 17, 2025 – In a powerful demonstration of its strategic vision, ONAR Holding Corporation (OTCQB: ONAR) has announced that its recently acquired marketing agency, JUICE, delivered record-breaking performance during the critical Black Friday/Cyber Monday (BFCM) shopping period. The results, which include exceeding client volume targets by over 300% and achieving massive efficiency gains, are being hailed by the company as a resounding validation of its unique AI-driven acquisition model.

The announcement provides the first major proof point for ONAR’s strategy of acquiring specialist marketing firms and supercharging them with a proprietary technology stack. By integrating human expertise with machine intelligence, the company aims to build a marketing powerhouse that can deliver outsized returns, and these holiday results suggest the engine is beginning to fire on all cylinders.

The AI-Fueled M&A Playbook

ONAR’s business model is a departure from traditional agency networks. The company operates as an AI-powered marketing platform that actively acquires profitable, specialized agencies. Rather than simply rolling them up for scale, ONAR plugs them into a shared technology infrastructure managed by its innovation arm, ONAR Labs. This ecosystem includes proprietary tools like Cortex, an internal analytics dashboard, and Retina AI, a sophisticated platform designed to predict customer lifetime value (CLV).

The acquisition of JUICE earlier this year was a key test of this model. Research shows JUICE was already a reputable and effective performance marketing agency prior to the deal, known for delivering strong ROI for its clients in SEO and PPC. ONAR’s bet was that its technology could amplify JUICE’s existing talent to achieve a new level of performance.

Retina AI, which ONAR acquired and is merging into its platform, is central to this strategy. The tool ingests a brand's historical transaction and engagement data to identify which new customers are most likely to become high-value, long-term patrons. By providing these insights to agencies like JUICE, ONAR enables them to optimize ad campaigns in real-time, focusing spend on acquiring the most profitable consumer segments.

"When we acquired JUICE, we knew we were bringing on a team that understood the mathematics of modern growth," said Claude Zdanow, CEO of ONAR Holding Corporation, in a statement. "These Q4 results are not just wins for our clients; they are a resounding validation of our M&A strategy. To see a newly integrated unit delivering 12x returns and beating volume targets by 300% in the most competitive quarter of the year proves that ONAR’s agencies are now positioned to offer best-in-class commercial impact."

Dominating the Holiday Rush with Data

The 2025 holiday shopping season provided the perfect crucible for ONAR’s thesis. While the period saw record-breaking online sales—with Cyber Monday alone hitting an estimated $14.25 billion in the U.S.—it was also defined by cautious, discount-hungry consumers. In this hyper-competitive environment, efficiency was paramount. The period also saw the dramatic rise of AI's influence on shopping, with AI-referred traffic to retail sites reportedly surging over 800% on Black Friday, underscoring the importance of advanced data strategies.

It was against this backdrop that JUICE executed a series of standout campaigns across a diverse client portfolio, demonstrating the power of its newly enhanced capabilities. The results speak to a deep understanding of unit economics and campaign optimization:

• Scaling with Efficiency: For a high-end jewelry brand, JUICE scaled Black Friday ad spend by 36% year-over-year but drove a staggering 72% increase in revenue to $1.03 million. This was achieved with a 12.12x Return on Ad Spend (ROAS), a 26% improvement in efficiency from the prior year.

• Shattering Volume Targets: A major U.S. fitness company tasked the agency with driving 4,000 new membership signups. JUICE delivered over 13,000, more than tripling the goal while the promotion was still active.

• Mastering Profitability: For a supplement retailer, the agency pivoted to focus on unit economics, slashing the Cost Per Acquisition (CPA) by 82% down to just $16.77 and boosting ROAS by 270% to 5.23x.

• Driving Global Growth: A novelty swimwear brand saw its Shopify revenue jump 63% compared to 2024's BFCM, while its UK division also grew revenue by 26% year-over-year, proving the strategies translate across borders.

These specific wins, from regulated markets like CBD to high-ticket items like fragrance diffusers, showcase a versatile and potent marketing approach that goes beyond simply riding a strong market tide. The ability to drive both massive volume and improved efficiency simultaneously is what sets these results apart.

A High-Stakes Bet for Shareholder Value

For investors, the BFCM results serve as a critical data point in evaluating ONAR’s high-growth, high-risk strategy. The company, which currently trades on the OTCQB market with ambitions to uplist to NASDAQ, is in a phase of aggressive expansion. Its Q3 2025 financials showed a 20% year-over-year revenue increase, with pro forma revenue (including a full quarter of JUICE) showing a 97% jump. Management has guided for its strongest quarter ever in Q4 2025, with revenues projected between $2.0 and $2.3 million.

However, this growth has been accompanied by net losses and significant operating expenses related to compliance, stock-based compensation, and the costs of integration. The company's success hinges on its ability to prove that its M&A and technology integration model is not only scalable but can ultimately deliver sustainable profitability.

The performance of JUICE is the most compelling evidence to date that the model works. By demonstrating that acquired agencies can be quickly integrated and empowered to deliver tangible, best-in-class results, ONAR is building a case that its initial investments and operating losses are laying the groundwork for significant long-term value.

With an active acquisition pipeline and a clear focus on expanding its AI and MarTech capabilities, ONAR is positioning itself as a consolidator in the fragmented marketing services industry. The impressive holiday performance from its latest acquisition suggests the company's blueprint for combining human talent with machine intelligence could be a winning formula for its clients and, ultimately, its shareholders.