Olto Acquires Hexus AI to Unify the AI-Powered Buyer Journey

SAN FRANCISCO, CA – March 12, 2026 – Olto, a company founded by Amazon veterans to reinvent B2B software experiences, today announced it has acquired the core technology, intellectual property, and product roadmap of Hexus AI. The move consolidates two powerful forces in the sales technology space, creating a single, comprehensive platform of product-trained AI agents designed to guide customers through the entire buying lifecycle, from first impression to renewal.

With the integration of Hexus AI, Olto expands its offerings beyond its signature live demo personalization to include AI-powered product videos, interactive demos, and onboarding how-to guides. This strategic acquisition positions Olto to offer what it calls a complete “product-trained agent” for revenue teams—an AI that understands a company's product, its buyers, and the specific information needed at every step of a complex sales process.

A Strategic Play in a Competitive AI Market

The acquisition arrives amidst a period of intense growth and competition in the AI-driven sales enablement market, a sector projected to grow from $5.23 billion in 2024 to nearly $12.8 billion by 2030. As businesses increasingly rely on AI to improve sales efficiency and customer experience, the market has become crowded with specialized tools. These tools often focus on a single aspect of the buyer journey, such as creating interactive product tours or personalizing live sales calls.

Olto's acquisition of Hexus AI is a direct response to this fragmentation. By merging its own expertise in real-time, AI-powered demo personalization with Hexus AI's proven platform for creating asynchronous content, the company is making a bold play to become a unified solution. Before the acquisition, Olto was known for its unique “Magic mode” technology, which overlays AI-generated, prospect-relevant data onto a company's live application during a sales demo, eliminating the need for generic, cloned presentations.

Now, with Hexus AI's capabilities, Olto can address the crucial moments before and after the live demo. Hexus AI was recognized for its ability to transform simple screen recordings into a suite of AI-powered assets, including interactive guides and product tours that could be embedded on websites, used in ad campaigns, or shared via email. Its strong adoption across enterprise marketing, sales, customer success, and documentation teams made it a particularly valuable asset.

"It is a privilege to be stewards of Hexus's world-class product and customers," said Kintan Brahmbhatt, Co-Founder and CEO of Olto. "Hexus AI is the most AI-native buyer experience platform we have seen, and the only one with strong adoption across marketing, sales, customer success, and documentation teams at enterprises. We went looking for a product that teams actually use across their entire go-to-market motion, because the buyer journey deserves more than a tool that covers one moment. We found it in Hexus AI, and are excited to bring it home for Olto’s customers."

Unifying the Fragmented Buyer Journey

The core thesis behind the acquisition is to solve a persistent pain point in B2B sales: the disjointed and often inconsistent experience buyers have as they move from one touchpoint to the next. A prospect might see a slick marketing video, then receive a generic email, sit through a canned demo, and finally get a confusing leave-behind document. This friction can slow down sales cycles and frustrate potential customers.

Olto's newly expanded platform aims to create a seamless, intelligent thread connecting every interaction. For revenue teams, this means having a single source of truth for product-related content that is powered by AI. The platform now covers the full arc of the customer lifecycle:

• First Impression: AI agents can help create compelling and personalized product videos that shape a buyer's initial perception.
• Sales Engagement: During the sales process, teams can continue to use Olto's flagship live demo personalization, now supplemented with interactive, self-guided demos from Hexus AI's technology that can be left behind to keep momentum alive with the entire buying committee.
• Adoption and Onboarding: After a deal is closed, the same platform can be used to generate onboarding how-to guides and tutorials, helping new customers achieve value from the product more quickly and reducing the burden on customer success teams.

This end-to-end approach reflects a broader industry trend identified by analysts at firms like Gartner, who predict that AI-powered tools will be used by 75% of B2B sales organizations by 2025 to automate and enhance the sales process.

From Amazon Personalization to B2B Sales

The strategic vision behind Olto is deeply rooted in the experiences of its founding team. CEO Kintan Brahmbhatt is a veteran Amazon executive who co-founded Amazon Music and its podcasting business and was a co-inventor of Prime Video's popular X-Ray feature, which provides viewers with contextual information in real-time. This background in building world-class, consumer-grade personalization tools informs the company's mission to solve similar challenges in the enterprise software space.

Backed by $5.1 million in pre-seed funding and advisors from tech giants like OpenAI, Databricks, and Google, Olto has been focused on bringing “just-in-time personalization” to the traditionally rigid world of B2B sales. The company's goal is to empower every salesperson with the equivalent of an expert demo engineer who can tailor any product presentation on the fly. The acquisition of Hexus AI is a significant acceleration of this roadmap, expanding the scope of personalization from a single moment to the entire customer relationship.

A Seamless Transition for Customers

In a move designed to ensure stability and build trust, Olto has committed to a seamless transition for all users. For existing Hexus AI customers, the company stated that “nothing changes.” There will be no platform migration, and all existing demos, videos, and guides will remain fully intact without the need for recreation. This focus on business continuity is critical in M&A, where integration challenges can often lead to customer churn.

For Olto's existing customers, including revenue teams at companies like Demandbase and Eightfold.ai, the acquisition unlocks a powerful new suite of tools to engage buyers across the full funnel. The full Hexus AI codebase, infrastructure, and product roadmap are now officially part of Olto, with a stated commitment to performance, reliability, and long-term support. This integration of technology and vision solidifies Olto’s ambition to deliver a truly unified and intelligent platform for the modern revenue team.