Nue Taps Veteran CMO Ashley Deibert to Conquer AI Monetization

SAN FRANCISCO, CA – February 10, 2026 – As the artificial intelligence boom reshapes software pricing, revenue lifecycle platform Nue has appointed seasoned marketing executive Ashley Deibert as its new Chief Marketing Officer. The move signals a major push by the rapidly scaling company to solidify its leadership in the complex and critical market of modern B2B monetization.

Deibert, a three-time CMO with a history of driving significant growth for SaaS companies, joins Nue during a period of intense momentum. The company, which provides a unified platform for quoting, billing, and revenue intelligence, reported an explosive 280% year-over-year growth following a successful $20 million Series A funding round in 2025. This strategic hire underscores Nue's ambition to become the definitive revenue architecture for the AI era.

“Nue is entering an exciting phase of growth,” said Mark Walker, CEO of Nue, in a statement. “We’re building the team to match the moment and establish Nue as the category leader in revenue architecture for modern SaaS and AI companies. Ashley’s leadership will be pivotal as we scale our go-to-market engine and continue to win customers from legacy platforms.”

A Strategic Hire for an Exploding Market

Ashley Deibert’s appointment is a calculated move to harness her extensive experience in scaling high-growth technology firms. Her career is marked by leadership roles at companies that have defined and dominated their respective market categories. Before joining Nue, Deibert served as CMO at Marigold and, prior to that, led global marketing at digital revenue optimization leader Piano, where she built the marketing, RevOps, and BDR functions from the ground up to fuel double-digit growth.

Her track record includes senior marketing positions at Grapeshot, which was acquired by Oracle, and other tech innovators like Innovid and Maxymiser. This deep expertise in building go-to-market strategies, particularly for companies navigating complex technology sales, makes her uniquely suited for Nue’s mission. Her industry accolades, including being named one of Business Insider’s “Most Important Marketing-Tech Executives,” further validate her reputation as a formidable force in technology marketing.

In her new role, Deibert is tasked with overseeing Nue's global marketing strategy, brand development, and go-to-market execution. Her primary objective is to translate Nue’s technological advantage into a clear, compelling market narrative that resonates with a C-suite audience grappling with fundamental shifts in their business models.

Tackling the AI Monetization Dilemma

Nue’s rapid ascent is directly tied to a critical pain point in the tech industry: the inadequacy of traditional pricing models in the age of AI. As companies pivot from simple per-seat subscriptions, they face what many analysts call the “AI pricing dilemma.” The high, often volatile infrastructure costs of running AI models clash with customers’ desire for predictable, value-aligned pricing.

Legacy Configure, Price, Quote (CPQ) and billing systems were not built for this new reality. They struggle to manage the complexity of emerging revenue models such as committed consumption, granular usage-based billing, and outcome-based pricing. This technological gap creates revenue leakage, slows down innovation, and forces finance and sales teams into cumbersome manual workarounds.

Nue was designed to solve this problem. The platform provides businesses with the agility to design, test, and deploy creative monetization strategies. It enables companies like OpenAI, Jasper, and Glean to front-load revenue with flexible commitments, accurately forecast income from variable usage, and eliminate the operational friction that stifles growth.

“Nue is meeting the market at a pivotal moment. Revenue strategy has become a CEO-level priority, but legacy CPQ and billing tools weren’t designed for today’s pace of experimentation and change, especially in the age of AI,” Deibert stated. “Nue cuts through that complexity and gives teams a modern foundation to move faster.”

Riding a Wave of Growth and Validation

The market has responded emphatically to Nue’s solution. The company's 280% growth is not just a number; it represents a significant shift in how leading-edge companies are building their commercial operations. The $20 million Series A round in January 2025, led by Inovia Capital, brought Nue’s total funding to $40 million and provided the fuel to accelerate its product roadmap and market expansion.

Crucially, Nue has earned the trust of the very companies defining the AI landscape. Its customer list reads like a who's who of AI innovators. Testimonials from these clients offer powerful validation. Keith Jones, Head of GTM Systems at OpenAI, praised the platform's capabilities, noting, “Nue has built one of the most flexible yet reliable CPQ solutions I have observed across my career.” This endorsement highlights how Nue helps even the most advanced technology companies eliminate manual processes and seamlessly integrate complex pricing models.

Navigating a Competitive Revenue Landscape

Nue operates in a fiercely competitive space, challenging established giants like Salesforce CPQ and Zuora by offering a more modern, flexible, and Salesforce-native alternative. While these incumbents represent the legacy systems many are looking to replace, a new class of competitors has also emerged.

Dedicated AI monetization platforms such as Orb and Metronome are also vying for the same forward-thinking customers, each offering specialized tools for usage-based billing. Meanwhile, larger players like Chargebee and Stripe are adapting their platforms with AI-focused features. Nue differentiates itself by providing a comprehensive, end-to-end revenue lifecycle platform that unifies quoting, contract management, billing, and analytics in a single source of truth.

By combining the flexibility needed for modern monetization with the robustness of a Salesforce-native architecture, Nue aims to provide a holistic solution that other point solutions cannot match. Deibert's challenge and opportunity will be to articulate this unique value proposition in a noisy market. Her stated mission is to clarify that vision, build a scalable go-to-market strategy, and grow a marketing organization that helps customers rethink what is possible in their revenue operations.