Nth Degree and INVNT Merge to Create Live Events Powerhouse

ATLANTA, GA – April 02, 2026 – A major consolidation in the global events industry was announced today as Nth Degree, a leader in event design and delivery, revealed that the global brand storytelling agency INVNT will join its organization. The move, financially backed by private equity partner Shamrock Capital, creates a formidable new entity designed to provide comprehensive, end-to-end experiential marketing services for major brands across the globe.

The merger signals a strategic response to the accelerating demand for immersive brand experiences, combining Nth Degree’s operational prowess with INVNT’s renowned creative and strategic capabilities. The new structure aims to form an unmatched live events platform, positioning the combined company as a dominant force in an increasingly competitive market.

A New Global Juggernaut Emerges

The integration fundamentally reshapes the operational structure of both companies. Under the deal, Nth Degree Events, the parent company's award-winning corporate events division, will merge with INVNT. This newly combined agency will operate under the globally recognized INVNT brand, leveraging its international presence and reputation for innovation-led storytelling.

"We're excited to welcome INVNT and their entire team to the Nth Degree family," said John Hense, who will serve as CEO of the overarching Nth Degree Holdings. "As the market for experiential services continues to accelerate, we're bringing together the exceptional creative talent and leadership of INVNT with Nth Degree's proven team, strengthening an already formidable platform company – one that will help global brands tell bigger stories and deliver them with more confidence than ever before."

The new INVNT agency will be led by its co-founder, Kristina McCoobery, as Global President, alongside key leaders from the Nth Degree Events team, including Robert Lowe and Lisa Ramsey. This leadership blend is designed to ensure a smooth integration of cultures and capabilities.

"Clients today are increasingly seeking integrated agency partners that can deliver high-touch service and accountability all the way from strategy and creative to production and operations," said McCoobery. "Adding the capabilities of Nth Degree Events to INVNT's suite allows us to address that need."

Meanwhile, the legacy Nth Degree business will form a second distinct division focused on its core strengths: high-quality event labor, installation and dismantle (I&D), and general contracting services. This division, which includes Fern Exposition Services, will be led by Russell Greenway and Shana Carr, ensuring continued dedicated service to its longstanding client base of exhibitors, associations, and exhibit houses.

The Shamrock Capital Playbook

Fueling this strategic expansion is private equity partner Shamrock Capital. The Los Angeles-based investment firm, which manages approximately $7 billion in assets, has a long history of investing exclusively in media, entertainment, and communications. This move represents a significant deepening of its commitment to the live events sector.

Shamrock's involvement is not new; the firm made its initial strategic investment in Nth Degree in September 2024 with the explicit goal of funding an acquisition-led growth strategy. At the time, Shamrock identified Nth Degree as a platform with best-in-class solutions well-positioned for growth in the multi-billion-dollar events market. The merger with INVNT is the most significant execution of that strategy to date, transforming Nth Degree from a national leader into a global platform.

This investment is emblematic of a larger trend where private equity firms are recognizing the immense value and growth potential in the experience economy. As brands shift marketing budgets toward creating memorable, in-person connections with consumers, the agencies that can deliver these experiences at scale become highly attractive assets. By capitalizing Nth Degree to acquire a creative powerhouse like INVNT, Shamrock is building an entity that can capture a larger share of this expanding market.

Redefining Brand Experience in a Consolidating Market

The Nth Degree and INVNT merger does not exist in a vacuum. It is the latest and one ofs the most significant moves in a wave of consolidation sweeping across the agency landscape. In recent years, firms like Jack Morton and Impact XM have merged, while others have been acquired to create larger, more integrated service providers. This trend is a direct response to evolving client demands.

Global brands no longer want to juggle multiple vendors for strategy, creative, production, and logistics. They are seeking a single, accountable partner that can deliver a consistent brand message and a flawless experience anywhere in the world. The newly formed entity is explicitly designed to be that partner.

"Nth Degree Events clients have been increasingly seeking the kind of services that INVNT delivers, and we're excited to bring these capabilities to our exceptional customer base including some of the biggest names in consumer and technology markets," noted Robert Lowe, Chief Client Officer of the newly combined agency.

The fusion creates a service offering that is both broad and deep. Clients now have access to a comprehensive suite of services under one roof, from initial brand strategy, sponsorship sales, and speaker management to creative design, content production, and best-in-class event operations. This integrated model is poised to capitalize on emerging industry trends, including the demand for sophisticated hybrid events, the use of immersive technologies like AR and VR, and the growing importance of sustainability and data-driven personalization in event design.

An Integrated Future for Global Brands

By combining INVNT's mission to "put a brand on the moon" with Nth Degree's expertise in bringing complex events down to earth, the merger creates a powerful synergy. The new INVNT agency gains the operational backbone and scale to execute its ambitious creative visions more effectively, while the Nth Degree platform gains a world-class creative engine and an instant global footprint across INVNT’s 11 offices in North America, Europe, the Middle East, and Asia-Pacific.

For the world’s largest brands, the combination promises a new level of partnership. The ability to work with a single, integrated team from the seed of an idea to the final post-event analysis streamlines communication, enhances creative cohesion, and ensures greater accountability. This model moves beyond simple logistics to focus on delivering truly impactful brand stories that resonate with audiences and build lasting loyalty.

With a clear leadership structure, the financial backing of a committed private equity partner, and a combined client roster that includes some of the world's most recognizable brands, the new entity is not just responding to the market—it is positioned to actively shape the future of brand engagement in the global experience economy.