Nimble Approach Taps Accenture Veteran as CEO to Drive AI and Growth
With new CEO Matt Carroll and the backing of IT giant SCC, Nimble Approach is poised to accelerate its push to turn UK corporate AI ambitions into reality.
Nimble Approach Taps Accenture Veteran as CEO to Drive AI and Growth
SHEFFIELD, England – January 20, 2026 – UK technology consultancy Nimble Approach today announced the appointment of Accenture veteran Matt Carroll as its new Chief Executive Officer. The move signals a strategic acceleration for the firm, which aims to capitalize on the growing demand for digital, data, and AI solutions with the significant backing of its parent company, SCC, Europe's largest independent IT services provider.
Carroll, who assumes the role this month, joins Nimble Approach after more than a dozen years in senior leadership positions at global consulting giant Accenture. His appointment is a pivotal moment for the Sheffield-based consultancy, marking its transition into a new phase of expansion just over two years after SCC acquired a majority stake in the company.
A New Era of Leadership and Ambition
Matt Carroll brings a wealth of experience in scaling technology practices and driving sustained revenue growth. During his extensive tenure at Accenture, he led large, multi-disciplinary technology and platform teams both in the UK and internationally. His background includes overseeing strategy, go-to-market execution, and fostering end-to-end delivery by integrating creative, data, and engineering capabilities. Notably, he also played a key role in developing regional technology talent, a focus that aligns with Nimble's stated goal of building a people-centred consultancy.
As CEO, Carroll is tasked with setting Nimble Approach's strategic direction, steering its growth trajectory, and reinforcing its reputation for delivering tangible outcomes for clients. His leadership is expected to be a tactical catalyst, providing the experience needed to execute the company's existing growth plan at a faster pace.
"I'm delighted to join Nimble Approach. I'm proud of the exceptional Product, Technology, and Data capabilities our teams bring together, and the tangible value they deliver for clients every day," said Carroll in a statement. He emphasized the market opportunity presented by the rapid advances in artificial intelligence. "With a strong track record across multiple industries and the rapid advances in AI, Nimble is well positioned to help organisations turn ambition into action. From building robust data foundations and designing impactful products, to modernising technology and moving beyond AI experimentation to real-world results, we help deliver faster, more meaningful outcomes for our clients."
The SCC Advantage: Fueling Agile Growth with Corporate Scale
The appointment is underpinned by the formidable resources of SCC and its parent, Rigby Group. SCC made its majority investment in Nimble Approach in September 2023 as a cornerstone of its ambitious 'Digital Solutions and Services Provider' (DSSP) strategy. The IT behemoth aims to build a 2,000-person European digital consultancy within the next decade, and Nimble is a key component of that vision.
This partnership provides Nimble with what insiders have called "rocket fuel for growth." While operating as a separate company to maintain its agile culture and identity, the consultancy gains access to SCC's vast global network of public and private sector clients. This structure is designed to offer the best of both worlds: the bespoke, rapid-delivery model of a specialist firm combined with the scale, security, and reach of a corporate giant.
Steve Rigby, CEO of Rigby Group, commented on the strategic fit. "Today, businesses are increasingly looking for the kind of digital consultancy support that Nimble Approach is renowned for. Matt's energy and experience will help the business build on its achievements and exploit this opportunity," he stated. "His leadership expertise growing technology organisations, combined with Nimble's talented team and the backing of SCC, creates a strong platform for continued growth and innovation."
This backing comes from a position of significant strength. Rigby Group, Europe's largest private technology company, is in the midst of an ambitious £300 million technology investment program, with net assets estimated at over £500 million, providing a stable and deeply resourced foundation for Nimble's expansion.
Navigating the UK's Digital Transformation Landscape
Carroll takes the helm at a critical time for UK businesses. While adoption of AI is on the rise—projected to grow from 15% of UK businesses in 2023 to nearly 23% by 2025—many organizations are struggling to move beyond initial trials. This phenomenon, often termed "pilot purgatory," is driven by challenges including fragmented data, a significant digital skills gap, and an inability to demonstrate clear return on investment.
This is precisely the market gap Nimble Approach, under its new leadership, aims to fill. The company's focus is on practical application and delivering measurable results, helping clients bridge the chasm between technological ambition and real-world business value. The UK public sector is also a key area of focus, with government departments investing heavily to modernize legacy systems and improve citizen services, creating further demand for expert digital partners.
The firm's value proposition is not just about implementing technology, but about solving core business problems. Whether it's optimizing complex processes, ensuring regulatory compliance, or creating new revenue streams, the goal is to deliver impact quickly and efficiently.
A Track Record of Tangible Results
Nimble Approach's strategy is grounded in a proven history of delivering concrete outcomes for leading UK brands. The company's portfolio includes a series of high-impact projects that demonstrate its ability to accelerate time to value. For instance, its work with supermarket giant Asda dramatically cut a key data processing time from four minutes down to just seven seconds. In another engagement, the consultancy helped The Pools, a well-known gaming company, reduce its operational costs by 40% through digital transformation.
Other notable successes include evolving product management at Betfred to reduce its development cycle time by 36% and building a modern, scalable platform for utility management service Split the Bills, delivering a minimum viable product in just eight weeks. This focus on speed and impact is a core differentiator in a crowded market of global consulting firms.
By combining this track record with Carroll's experience in scaling high-performing teams and the strategic backing of SCC, Nimble Approach is positioning itself not just as a technology provider, but as a critical partner for UK organizations navigating the complexities of the digital age.
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