National Firm's New Platform Aims to Reshape Ohio's Personal Injury Battleground

CLEVELAND, OH – April 22, 2026 – DiCello Levitt, one of the nation's largest plaintiffs' law firms, has officially entered the Ohio personal injury arena with a new, high-powered platform named Rectifi. The launch, announced today, designates Ohio as the inaugural market for the initiative, signaling a major strategic push into a legal landscape already known for its fierce competition and high stakes.

Rectifi's stated mission is to help ordinary Ohioans “Fight Giants With Giants™,” a direct challenge to the powerful corporations, insurance companies, and institutions that individuals often face after suffering catastrophic harm. The platform is designed to connect clients with the national-caliber trial lawyers of DiCello Levitt for cases ranging from medical malpractice and birth injuries to trucking accidents and civil rights violations.

"With Rectifi, we've made a clear commitment to the people of Ohio," said Partner Ken Abbarno, who leads DiCello Levitt's Cleveland office and co-leads the new platform. "By bringing this platform to Ohio first, we're investing deeply in our neighbors and ensuring they have direct access to the same caliber of trial power that corporations rely on every day."

A Calculated Entry into a Crowded Field

The decision to launch in Ohio is anything but random. The state's personal injury market is a dynamic and crowded field, home to long-established firms like Elk + Elk and NRS Injury Law, which boast decades of experience and billions in client recoveries. Recent market analyses indicate a 'digital arms race' among Ohio firms, with increased marketing spend driven by a surge in online searches for legal help. This trend is fueled by a rise in serious accidents and what experts describe as increasingly aggressive negotiation tactics from insurance carriers, compelling more victims to seek representation.

Rectifi enters this environment not as a new local player, but as the focused personal injury arm of a national powerhouse. DiCello Levitt, founded in 2017, has been embedded in the Cleveland community from its start and operates a substantial office in Mentor with more than a dozen attorneys. This existing footprint provides Rectifi with an immediate and significant operational base.

"It's important for our firm to have a large presence and visibility in Ohio," noted DiCello Levitt Founding Partner Mark DiCello. "With Rectifi, we hope to connect more community members with our lawyers and take more cases in our own backyard."

Leveling the Playing Field for the Individual

The core of Rectifi's promise lies in its pledge to level the playing field. Personal injury litigation, especially in complex cases involving medical malpractice or defective products, often pits an individual with limited resources against a corporate defendant with a nearly unlimited legal budget. Rectifi aims to neutralize that disparity.

"Our clients are often going through some of the hardest moments of their lives—a devastating car accident, traumatic birth injury, major civil rights violation," explained Partner Bobby DiCello, who co-leads the Rectifi team with Abbarno. "Whatever harm they have suffered, our mission is simple: give them the power to Fight Giants With Giants™ and make things right."

This philosophy is backed by a contingency fee model, a standard practice in personal injury law that Rectifi emphasizes as a pillar of its accessibility. The firm states clearly that clients will not pay any fees unless their case is won. This model removes the financial barrier that might prevent someone who has suffered physical, emotional, or financial harm from seeking justice against a powerful adversary.

The platform will handle a broad spectrum of cases, including those involving dangerous products, nursing home neglect and abuse, sexual assault, and major transportation accidents—areas where defendants are frequently large, well-insured entities prepared for protracted legal battles.

The Arsenal: A National Trial Center in Cleveland

Beyond its team of accomplished lawyers, Rectifi's most significant differentiator may be the institutional firepower behind it. DiCello Levitt operates a state-of-the-art Trial Center with facilities in Cleveland and Chicago. This is not a typical law office conference room but a dedicated national hub designed for intensive trial preparation.

Inside the Trial Center, lawyers test arguments and case theories in front of focus groups and conduct full-scale mock trials. The firm employs advanced behavioral research to understand how jurors are likely to perceive evidence and testimony, refining their strategy long before they step into an actual courtroom. This level of preparation, common among elite corporate defense firms, is a rarity on the plaintiffs' side.

"Very few plaintiffs' firms in the country have built the kind of trial infrastructure we have," said DiCello Levitt Founding Partner Adam Levitt. "Our dedicated Trial Center gives lawyers a real, measurable advantage, and Rectifi is another example of how we bring that power directly to individuals and families."

By making this resource a cornerstone of the Rectifi platform, the firm is signaling to potential adversaries that every case is prepared with the assumption that it will go to a jury verdict. This trial-ready posture can dramatically shift settlement negotiations, as opponents know they are facing a team that is not only willing but exceptionally prepared to go the distance.

As Rectifi begins accepting cases across Ohio, the state's legal community and the public will be watching closely. The platform's success will depend on its ability to deliver on its promise of bringing national-level might to local fights, potentially setting a new standard for personal injury representation in the region.