MasPanadas Goes National in Landmark Distribution Deal

ROCKVILLE, MD – April 21, 2026 – Latin Goodness Foods, the company behind the popular MasPanadas brand of frozen empanadas, has announced a national distribution partnership with Dot Foods, North America’s largest food industry redistributor. The agreement represents a pivotal moment for the nine-year-old company, instantly making its products available to thousands of foodservice operators, distributors, and retailers across the country.

Founded in 2017 by Margarita Womack, Latin Goodness Foods has steadily built a following for its authentic, Latin-inspired empanadas. The new alliance with Dot Foods, however, catapults the brand from a regional success story into a national contender, poised to significantly expand its footprint in both the foodservice and retail sectors.

“Partnering with Dot Foods is an exciting step forward for us,” said Margarita Womack, Founder and CEO of Latin Goodness Foods, in a statement. “It means more distributors, retailers and operators — whether they’re national chains, local cafés, or convenience retailers — can easily bring MasPanadas to their customers.”

The Logistics Linchpin: Unlocking National Scale

For a growing brand like Latin Goodness Foods, the primary obstacle to national expansion is often logistics. Building a supply chain capable of reaching every corner of the country is a monumental and capital-intensive task. The partnership with Dot Foods effectively solves this challenge overnight.

Dot Foods operates as a redistributor, a critical link in the food supply chain. It buys products in full truckloads from manufacturers like Latin Goodness Foods and then sells them in smaller, more manageable less-than-truckload (LTL) quantities to over 5,000 distributors. With a network of 15 distribution centers and a private fleet of over 1,500 trucks, Dot Foods provides an unparalleled logistical backbone. This model allows smaller distributors and independent operators to order products like MasPanadas without meeting prohibitive minimum order requirements, dramatically widening the potential customer base.

This strategic move allows Latin Goodness Foods to scale distribution efficiently without adding significant operational complexity. Instead of managing a complex web of regional shipping partners, the company can now focus its resources on manufacturing, marketing, and product innovation. The partnership provides a streamlined path to market, reducing transportation costs and accelerating the speed at which MasPanadas can reach new shelves and menus.

Riding the Wave of Consumer Demand

The timing of this expansion could not be more opportune. MasPanadas sits at the confluence of two powerful consumer trends: the surging demand for authentic ethnic foods and the enduring need for convenient meal solutions. The U.S. ethnic food market, valued at over $25 billion in 2024, is projected to grow at a compound annual growth rate of over 7%, reaching nearly $46.5 billion by 2032. This growth is driven by an increasingly diverse population and a mainstream American palate that is more adventurous than ever.

Crucially, consumers are not just seeking global flavors; they are demanding authenticity. Recent market studies show that over 70% of consumers are more likely to purchase an internationally inspired dish when it is explicitly marketed as authentic. MasPanadas, crafted with real ingredients and inspired by Latin-American street-food traditions, directly answers this call. At the same time, the brand caters to the modern, convenience-driven lifestyle. The empanadas can be prepared in minutes, offering a high-quality, flavorful meal solution that fits seamlessly into the routines of busy households.

The U.S. frozen food market itself remains a behemoth, valued at over $70 billion. Within this category, there is a clear shift toward premium, health-oriented, and ethnically diverse options. Consumers are increasingly willing to pay more for frozen meals that deliver on taste and quality, moving away from the bland TV dinners of the past. MasPanadas' success in upscale retailers like Whole Foods Market and Sprouts Farmers Market already demonstrates its appeal to this discerning consumer segment.

A Trajectory of Strategic Growth

While the Dot Foods partnership marks a quantum leap, it is the latest step in a carefully executed growth strategy. Since its founding, Latin Goodness Foods has methodically built its presence across multiple channels. The brand is already a staple in college and university dining programs and a supplier to national foodservice operators like Sodexo, proving its operational capability and product consistency at scale.

On the retail front, securing shelf space at major natural and organic retailers provided a crucial stamp of approval. The company’s momentum is set to accelerate further this summer with a planned launch in Walmart, secured through the retailer’s highly competitive Open Call program. This initiative, which connects U.S.-based entrepreneurs with Walmart merchants, serves as a powerful launchpad for brands with mass-market potential, often leading to explosive growth.

This multi-pronged approach—building a base in foodservice, proving the concept in specialty retail, and now entering mass-market channels—showcases a sophisticated understanding of the modern food landscape. Each partnership has served as a stepping stone, building the brand's reputation and operational readiness for the national stage.

With distribution now streamlined through the Dot Foods network, Latin Goodness Foods plans to scale its manufacturing capacity to meet the anticipated surge in demand. The company also intends to introduce new flavors and formats, further broadening its appeal while staying true to its Latin-inspired culinary heritage. To kickstart its new partnership, the brand will be showcasing its products at the Dot Innovations 2026 Trade Show in Houston this week, offering a taste of what is to come for a much wider American audience.