Luxury Presence Unveils AI Platform to Unify Real Estate Tech

AUSTIN, TX – May 06, 2026 – Luxury Presence, a prominent technology provider for real estate professionals, today launched its new Presence® Platform, an ambitious attempt to unify the disparate digital tools used by agents into a single, AI-powered growth system. The launch, which the company calls the most significant product evolution in its history, introduces a suite of new capabilities designed to help agents attract clients, manage their databases, and maintain long-term relationships.

The platform integrates four major new features: an AI-driven Customer Relationship Management (CRM) system, Social Media Management, automated Listing Ads, and a personalized Homeowner Dashboard for past clients. This move positions Luxury Presence to compete directly with a host of specialized software providers in the crowded property technology (PropTech) landscape, betting that agents are ready to abandon their patchwork of disconnected applications for a single, cohesive solution.

“Every agent we talk to knows they could be growing faster, and most know what’s holding them back,” said Malte Kramer, Founder & CEO of Luxury Presence, in the company's announcement. “They're working across a dozen tools that don't talk to each other, and lack the time to manage their own marketing. The Presence Platform changes that.”

A Strategic Play in a Fragmented Market

The real estate industry has long been characterized by technological fragmentation. Agents often rely on one tool for lead generation, another for client management (like Follow Up Boss or BoomTown), a separate service for social media scheduling, and yet another for creating marketing materials. Luxury Presence's strategy is to absorb these functions into one ecosystem, creating what it calls a “unified growth platform.”

This consolidation effort is fueled by a recent $37 million funding round led by Bessemer Venture Partners, earmarked specifically to accelerate the development of these AI capabilities. The investment underscores a broader market trend toward integrated platforms that promise greater efficiency and data synergy. By bringing an agent's entire client-facing business into one system, the company aims to eliminate data silos and automate workflows that previously required significant manual effort.

The platform is organized around three core outcomes: attracting new clients through enhanced marketing tools, converting an agent's existing database into deals via the new AI CRM, and fostering loyalty with past clients through the Homeowner Dashboard. This strategic positioning directly addresses the common pain points of agents who feel overwhelmed by the complexity and cost of managing multiple software subscriptions while trying to focus on sales and client service.

The 'Relationship Engine' at the Core

At the heart of the new platform is the AI CRM, which Luxury Presence brands as the first “AI relationship engine” built specifically for real estate. Unlike traditional CRMs that function as passive databases, this system is designed to be proactive. It enriches an agent's contacts by cross-referencing them with a proprietary database of over 280 million Americans, communication history, website activity, and key life events.

The system's proprietary AI, trained on over 700 million annual interactions, analyzes this data to surface a daily, prioritized list of outreach opportunities. It tells the agent who to contact, why the moment is relevant—such as a past client showing renewed interest or a contact experiencing a life event that often precedes a move—and provides a drafted, on-brand message ready to be sent. This predictive approach aims to transform an agent's sphere of influence from a simple contact list into a dynamic source of business.

Other new capabilities support this core function. The Social Media Management tool uses AI to generate on-brand posts and Reels from listing photos, which are then queued for agent approval. The Listing Ads feature automatically creates and runs marketing campaigns for new listings, complete with performance reports for sellers. Finally, the Homeowner Reports provide past clients with a branded dashboard on the agent's domain, showing their home’s value, equity, and local market trends, keeping the agent top-of-mind for future transactions or referrals.

Beyond Automation: The Human-in-the-Loop Advantage

While the platform leans heavily on AI, Luxury Presence is differentiating its offering by pairing the technology with a team of more than 500 human specialists. This “human-in-the-loop” model is a direct response to a common industry concern: that automation can't fully replace the nuance and personal touch required in a relationship-driven business like real estate.

These designers, marketers, and strategists work alongside the AI to design agent websites, guide advertising strategy, build SEO authority, and fine-tune the AI models to match each agent’s unique voice and market. This blended approach suggests a premium service that goes beyond typical software-as-a-service (SaaS) products. It offers agents not just a tool, but a dedicated team, aiming to provide them with the same level of marketing and technological support enjoyed by top-producing teams, without the need to hire in-house staff.

This hybrid model directly tackles the question of whether AI can truly help build “relationships for life.” By having human experts oversee and personalize the AI's output, the company seeks to ensure that automated communications remain authentic and strategically sound. While this comprehensive service model likely comes at a higher price point, it provides a compelling value proposition for agents who want the efficiency of AI without sacrificing the quality and personalization of their brand.

Measuring Growth in the AI Era

The launch comes as AI adoption is surging across the real estate sector. According to a recent National Association of Realtors (NAR) survey, 87% of professionals believe AI will have a significant impact on the industry. The AI in real estate market is projected to grow to $8.4 billion by 2027, driven by the demand for greater efficiency and data-driven insights.

Luxury Presence claims that agents on its platform are already seeing substantial results, reporting that they grow six times faster and close nearly three times more transaction volume than their market peers. While these company-reported figures are impressive, they are also reflective of the platform's strong adoption among high-performers, with its client base including 30% of the top agents and teams ranked by The Wall Street Journal and RealTrends. The company powers over $450 billion in annual transaction volume across more than 18,000 real estate businesses.

The unveiling of the Presence® Platform marks a significant step in the evolution of real estate technology. By combining a suite of essential tools with proprietary AI and a large human support team, Luxury Presence is making a bold statement about the future of the profession—one where technology doesn't replace the agent, but empowers them to operate with unprecedented efficiency and intelligence.