LG Earns TIME's 'World's Best Brands' Recognition for Second Year, Driven by Consumer Trust

NEW YORK, NY – November 17, 2025 – LG Electronics USA has been recognized as one of TIME’s World’s Best Brands for the second consecutive year, solidifying its position as a leader in the competitive home appliance and entertainment market. The accolade, announced this week, is particularly noteworthy as it is based on a global consumer survey assessing brand awareness, social buzz, likability, usage, and loyalty – placing the voice of the customer at the heart of the evaluation.

Beyond Appliances: A Consumer-Centric Approach

In a market saturated with technology, LG's consistent performance on TIME’s list is a testament to its ability to connect with consumers on a deeper level. The methodology behind the award isn’t solely focused on industry benchmarks; rather, it emphasizes how brands are perceived by those who use – or consider using – their products. The TIME/Statista survey polled over 90,000 consumers, assigning weights to five key criteria: awareness (15%), social buzz (10%), likability (30%), usage (15%), and loyalty (30%).

“We’ve intentionally moved away from solely relying on analyst reports and trade show buzz,” explained a source familiar with TIME’s methodology. “The consumer is the ultimate judge, and we want our list to reflect that reality.”

This shift in emphasis appears to resonate with LG’s own corporate philosophy. The company has increasingly focused on understanding customer needs and incorporating feedback into its product development cycles. This isn't simply about features; it's about creating solutions that genuinely improve people’s lives. One internal initiative reportedly involves analyzing social media conversations and customer support interactions to identify pain points and unmet needs.

“The goal isn’t just to sell appliances,” stated a company representative. “It’s to build lasting relationships with our customers by consistently delivering value and exceeding their expectations.”

The Rise of the Smart Home and LG's Innovation

The TIME recognition specifically highlights LG’s strengths in key categories: smart home technology, refrigerators, washing machines, and TVs. These areas represent some of the fastest-growing segments in the consumer electronics market, driven by demand for connected devices, energy efficiency, and personalized experiences.

The smart home market, projected to reach $135 billion by 2025 and surpass $633 billion by 2032, is fueled by the integration of artificial intelligence (AI) and the Internet of Things (IoT). LG has been at the forefront of this trend, introducing a range of smart appliances that can be controlled remotely, learn user preferences, and even anticipate needs.

“Consumers are looking for more than just convenience,” explained a technology analyst. “They want appliances that can simplify their lives, save them time and money, and contribute to a more sustainable lifestyle.”

LG’s ThinQ platform, which powers its smart appliances, allows users to monitor energy consumption, receive alerts about maintenance issues, and even control appliances using voice commands. The company has also focused on developing innovative features like automatic door-in-door refrigerators with built-in cameras and AI-powered washing machines that optimize wash cycles based on fabric type and soil level. Beyond just functionality, LG has incorporated designs that cater to various user needs and aesthetic preferences, appealing to a diverse range of demographics.

Reliability and Sustainability: Building a Trusted Brand

While innovation is crucial, LG's success isn't solely based on cutting-edge technology. The company has also established a reputation for reliability and durability, consistently earning high marks in consumer surveys. Recent data from Consumer Reports supports this claim, with LG appliances consistently ranking among the most reliable in the industry.

Beyond product performance, LG is also making strides in sustainability. The company has committed to reducing its environmental impact across its entire value chain, from manufacturing to product disposal. This includes investing in energy-efficient manufacturing processes, using eco-friendly materials, and developing products that are designed for longevity and recyclability.

A company representative stated that LG is actively transitioning towards a circular economy model, where products are designed to be reused, repaired, and recycled, minimizing waste and maximizing resource efficiency.

“We believe that sustainability is not just a moral imperative, but also a business opportunity,” said the representative. “Consumers are increasingly demanding eco-friendly products, and we are committed to meeting that demand.”

Recent financial reports show LG Electronics Inc. reporting a strong Q3 2025, with the Home Appliance Solution Company driving revenue and profitability. The company’s strategic focus on both premium and mass-market segments, combined with its investment in non-hardware businesses like appliance subscription services, appears to be paying off.

This consistent growth and dedication to consumer needs position LG as a formidable force in the evolving landscape of home appliances and entertainment.