Lagunitas & Pinter: Craft Beer Comes Home to the Kitchen Counter

PETALUMA, CA – April 16, 2026 – In a move that brings one of craft beer’s pioneering brands from the brewery taproom directly to the kitchen counter, The Lagunitas Brewing Company has announced a landmark collaboration with Pinter, the innovative at-home brewing system. The partnership, Pinter's largest in the U.S. to date, allows consumers to brew fresh, Pinter-crafted versions of classic Lagunitas recipes, beginning today with the fan-favorite American Pale Ale, ‘Sumpin’ Easy’.

This collaboration is more than just a new product launch; it represents a significant convergence of trends in the beverage, technology, and consumer goods sectors. It taps into a burgeoning market for high-tech home hobbies while providing an established industry giant with a novel way to engage its loyal fanbase and attract a new generation of drinkers. For beer lovers, it promises the unprecedented experience of brewing a legendary craft beer in their own homes.

The Homebrew Renaissance

The Lagunitas-Pinter alliance arrives at a fertile moment for the at-home brewing appliance market. What was once a niche hobby dominated by complex kits and carboys is rapidly evolving into a mainstream, tech-driven pursuit. The global market for home beer brewing machines, valued at nearly $23 million in 2024, is projected to more than double to over $45 million by 2033, growing at a brisk annual rate of nearly 8%. North America, with its 1.1 million active homebrewers, currently commands the largest share of this expanding market.

Fueling this growth is a cultural shift towards DIY experiences, personalization, and the rising popularity of craft beverages. Modern consumers, particularly Millennials and Gen Z, are drawn to automated, user-friendly systems that offer both convenience and the satisfaction of creation. Pinter, which launched in the U.S. in late 2023, has positioned itself at the forefront of this movement. Its sleek, award-winning design—recognized by Time magazine and the Red Dot Design Awards—and its simple, all-in-one brewing and tapping process have resonated with nearly 200,000 customers worldwide, who have collectively produced over 12 million pints.

A Strategic Pour for a Craft Giant

For Lagunitas, a brand that grew from a Northern California kitchen stove in 1993 to a global icon, the partnership represents a return to its foundational ethos. “Lagunitas started as a homebrew, and that hands-on, experimental spirit has been part of our DNA ever since,” said Hannah Dray, Chief Marketing Officer at Lagunitas, in a statement. “Partnering with Pinter brings that story full circle.”

This move aligns perfectly with the brewery's recent strategic pivot towards more consumer-centric innovation. In recent years, Lagunitas has focused on using its taprooms as real-time feedback loops and has expanded its portfolio to include hazy IPAs and non-alcoholic options to meet evolving tastes. The Pinter collaboration can be seen as a “future bet”—a way to reconnect consumers with the brand's heritage by reintroducing beloved, and sometimes retired, recipes from its deep archives. It offers a powerful tool for building brand loyalty, leveraging nostalgia, and engaging drinkers in a uniquely interactive way.

By allowing fans to take a hands-on role in the creation of a beer like 'Sumpin' Easy,' Lagunitas is not just selling a product; it is offering an experience that deepens the consumer's connection to the brand's history and craft.

Pinter's American Ascent

While the partnership is a savvy strategic play for Lagunitas, it is a monumental milestone for Pinter. Securing a collaboration with a craft beer titan like Lagunitas serves as a powerful validation of its technology and business model, significantly accelerating its expansion into the competitive U.S. market. Having already raised over $27 million in funding, Pinter is poised for aggressive growth, and this deal is its most significant credential yet.

“Pinter is honored to team up with Lagunitas, one of the pioneers of craft beer, for our biggest US collab yet,” stated Paul Benner, Pinter's U.S. CEO. “This is a chance to enjoy real Lagunitas flavor in a whole new way, tapped straight from your own Pinter.”

To drive adoption, the companies are launching with an aggressive promotion: a limited-edition Lagunitas-branded Pinter machine, which typically retails for $249, will be given away for free to customers who sign up for a monthly beer plan. This subscription-focused strategy aims to quickly build a recurring revenue base and lock in a new cohort of American homebrewers.

Redefining the Kitchen Counter

The at-home brewing landscape is populated by a variety of systems, from advanced, open-platform machines like Brewie that cater to hobbyists, to closed-system automated brewers like the BeerDroid. Pinter carves its own niche by blending the simplicity of a closed system with the appeal of high-profile brand collaborations. Its model—pairing a stylish, user-friendly appliance with pre-packaged ingredients for iconic beers—creates a unique value proposition that is less about mastering the granular details of brewing and more about accessing a premium, fresh-from-the-tap experience at home.

This collaboration blurs the lines between commercial production and personal hobby, potentially setting a new standard for brand engagement in the beverage industry. As consumers continue to seek more personalized and experiential products, the sight of a Lagunitas tap handle on a kitchen counter may soon become a symbol of how the craft beer revolution has truly come full circle.