Keeper Overhauls Partner Program to Arm MSPs with Zero-Trust PAM

CHICAGO, IL – February 03, 2026 – By Gary Clark

Keeper Security today unveiled a significant overhaul of its channel strategy with the launch of its 2026 Managed Service Provider (MSP) Partner Program. The initiative is a direct response to a growing market need, aiming to equip MSPs with the tools to deliver sophisticated Privileged Access Management (PAM) without the cost and complexity that have historically plagued such solutions.

At the heart of the announcement is KeeperPAM®, the company's cloud-native, zero-trust platform. Keeper is betting that by combining this modern architecture with aggressive financial incentives and deeper enablement, it can empower MSPs to capture a lucrative, expanding segment of the cybersecurity market. The move signals a strategic push to make enterprise-grade security accessible and profitable for service providers catering to businesses of all sizes.

The Shifting Security Landscape for MSPs

Managed service providers find themselves at a critical juncture. As cyber threats grow in sophistication, their clients—particularly small and medium-sized businesses (SMBs)—are increasingly targeted. Yet, the very solutions designed to thwart these attacks, like PAM, have often been out of reach. Traditional PAM systems, built for large enterprises with deep pockets and extensive IT teams, were notoriously complex, requiring on-premises infrastructure and specialized expertise for deployment and maintenance.

This created a significant gap in the market. MSPs, who serve as the de facto IT and security departments for millions of businesses, struggled to offer effective privileged access controls. They often resorted to insecure workarounds, such as juggling shared credential vaults or managing dozens of separate VPN connections, increasing both risk and operational overhead. The demand for a better solution has become undeniable, fueled by stricter compliance mandates and cyber insurance policies that now frequently require PAM controls.

"Managed service providers are on the front lines of defending businesses against credential abuse and privilege misuse, yet many legacy PAM solutions are too complex and costly to deploy at scale," said Darren Guccione, CEO and Co-founder of Keeper Security, in the company's announcement. "Our 2026 MSP Partner Program is built to change that."

A Program Built for Profitability and Growth

Keeper's revamped program directly addresses the operational and financial realities of MSPs. The structure is built around a tiered system—Authorized, Silver, Gold, and Platinum—with discounts and benefits scaling with a partner's revenue and certification achievements. This model is designed to reward growth and investment in the partnership.

Key components of the program include:

• Aggressive Economics: The program promises high-margin opportunities and tiered discounts, allowing MSPs to build a profitable, recurring revenue stream around PAM services.
• Dedicated Support: Partners will gain access to dedicated MSP account managers and regional channel marketing managers, providing a direct line for strategic and operational support.
• Marketing and Sales Enablement: Expanded Market Development Funds (MDF) are available to help partners fund demand generation campaigns and go-to-market activities. This is crucial for MSPs looking to differentiate themselves in a crowded marketplace.
• Comprehensive Training: Through Keeper Academy, the company is offering a suite of certifications, including Keeper MSP Pro, Sales Professional, Demo Expert, and KeeperPAM Implementation. The goal is to equip partners with the technical and sales expertise needed to shorten sales cycles and scale delivery efficiently.

"MSPs are looking for solutions that are easy to sell, easy to deploy and meaningfully profitable," noted Eric Kalseth, Senior Director of Global MSP Sales at Keeper Security. He emphasized that the program was designed around how MSPs operate, providing resources that help them move faster and expand revenue.

Challenging the Legacy Players

With this program, Keeper is making a strategic play against established PAM giants like CyberArk and Delinea. The company's core differentiator is its technology stack: a cloud-native platform built on a zero-trust and zero-knowledge architecture. This approach eliminates the need for on-premises hardware and simplifies deployment, turning a months-long integration project into a process that can be completed in a fraction of the time.

The 'zero-knowledge' encryption model is a key technical advantage. It ensures that all data is encrypted and decrypted on the client's device, meaning Keeper itself has no access to its customers' stored information. This provides a powerful security guarantee that resonates with businesses concerned about data privacy and supply chain vulnerabilities.

By uniting password, secret, and connection management into a single platform, KeeperPAM® aims to deliver a comprehensive solution that secures privileged access across on-prem, cloud, and hybrid environments without the need for multiple disparate tools. This unified approach is particularly appealing to MSPs who must manage a diverse and complex portfolio of client infrastructures.

While the new program is receiving industry attention, its success will hinge on execution and partner sentiment. In the past, some partners in online forums have voiced concerns over issues like price increases and the responsiveness of account management. This revamped program, with its emphasis on dedicated MSP support and transparent incentives, appears designed to address such historical feedback and build stronger, more collaborative relationships.

The cybersecurity landscape is in constant flux, but the need for robust, scalable, and manageable security has never been greater. By positioning its cloud-native PAM solution as the engine for MSP growth, Keeper Security is not just launching a new program; it is making a bold statement about the future of how advanced security is delivered to the businesses that need it most.