Kaltura’s AI Focus Earns Forrester Nod, Redefining Virtual Events

NEW YORK, NY – February 02, 2026 – In a move that highlights the technology industry's deepening integration of artificial intelligence, AI video platform Kaltura has been named a Notable Vendor in the latest ‘Virtual Event Management Platforms Landscape’ report by the influential analyst firm Forrester. The recognition validates Kaltura’s strategic pivot towards AI-infused solutions, signaling a broader market trend away from simple video streaming and towards deeply personalized, data-driven, and continuously valuable digital experiences.

The acknowledgment comes as enterprises across all sectors re-evaluate their digital engagement strategies in a post-pandemic world. The initial rush to host virtual events has matured into a sophisticated demand for platforms that can not only replicate the energy of in-person gatherings but also provide measurable returns and lasting value. Forrester’s report points to Kaltura’s comprehensive AI-powered tools as a key factor in meeting this demand, particularly in delivering immersive and engaging events.

Forrester's Nod Signals a Market Shift

Inclusion in a Forrester Landscape report serves as a significant market barometer. Unlike the firm's better-known Wave™ reports, which rank vendors in mature markets into categories like 'Leaders' and 'Strong Performers,' a Landscape report provides a broader overview of a market, its key segments, and the relevant providers within it. Being named a 'Notable Vendor' signifies that Forrester identifies Kaltura as a key player with a relevant and compelling offering in the virtual event space.

This distinction is crucial as it validates a vendor's strategic direction and market relevance. For Kaltura, it affirms that its heavy investment in an AI-first approach is aligned with the evolving needs of enterprise clients. These clients are no longer satisfied with basic webinar tools; they are seeking strategic partners that can help them leverage event data to create personalized attendee journeys and prove a tangible return on investment (ROI).

The virtual event market itself is undergoing a significant transformation. The resurgence of in-person and hybrid events has not diminished the importance of virtual components but has instead raised the bar for their quality and impact. Organizations are looking to consolidate their event technology stacks, moving towards all-in-one platforms that can manage a diverse portfolio of event types while maximizing the capture of valuable first-party data.

The Rise of the AI-Powered Event

Artificial intelligence is rapidly becoming the central nervous system of modern event management platforms. Its application extends far beyond simple automation, touching every aspect of the event lifecycle. Leading platforms are leveraging AI to streamline complex logistical tasks, generate marketing content, and provide organizers with predictive analytics to anticipate attendee behavior.

“We believe being named a notable vendor in Forrester's report is a reflection of Kaltura's strength in helping organizations deliver personalized and impactful experiences across virtual and hybrid events, and we are honored to have been recognized,” said Eynav (Navi) Azaria, Chief Product Officer at Kaltura. “The future of virtual events is being determined by organizers putting AI to use, from streamlining execution to powering better insights to fuel engagement. Improving the attendee experience has never been more critical, and with our focus on genuine interactivity and natural content delivery, we are proud to be at the forefront of elevating virtual events with AI.”

For attendees, this translates into a more relevant and engaging experience. AI algorithms can recommend sessions based on a user's professional profile and past behavior, suggest networking connections with like-minded peers, and provide real-time support through intelligent chatbots. This level of personalization at scale, once a logistical impossibility, is now a key differentiator for platforms vying for market leadership.

Beyond the Live Stream: Avatars and Personalization

Kaltura is pushing the boundaries of personalization with its focus on real-time AI avatars, a feature that aims to make digital interactions more human and memorable. These are not simple chatbots but virtual agents designed with emotion and personality, capable of engaging attendees in interactive, hyper-personalized conversations. This technology, bolstered by the company's strategic acquisition of eSelf.ai, represents a significant leap towards creating truly immersive virtual environments.

Imagine joining a virtual trade show and being greeted by an AI concierge that knows your industry, understands your business challenges, and can guide you to the most relevant booths, sessions, and product demos. This is the future Kaltura envisions—one where AI enriches the participant experience and drives stronger business outcomes by fostering genuine interaction. While competitors like Cvent are also integrating AI through features like writing assistants and recommendation engines, Kaltura’s focus on emotive, interactive avatars carves out a unique position in the market focused on the quality of the user experience itself.

This deep personalization is fueled by a constant stream of data. By analyzing engagement metrics before, during, and after an event, Kaltura’s platform can build a sophisticated understanding of each attendee, allowing it to tailor calls to action, content suggestions, and follow-up communications with a high degree of precision.

Maximizing Value and Proving ROI

The most pressing challenge for modern marketers is demonstrating the value of their initiatives. Virtual events, with their high potential for data capture, offer a rich opportunity to prove ROI, but only if the data can be effectively leveraged. This is where AI-driven content-on-demand and repurposing capabilities become critical.

Kaltura’s solutions are designed to extend the life and impact of an event far beyond its conclusion. Keynote speeches, panel discussions, and technical workshops are captured and made available on demand, allowing attendees to revisit content or catch up on missed sessions. More importantly, AI tools help event organizers intelligently repurpose this content. A one-hour webinar can be automatically transcribed and summarized, with AI identifying key moments that can be clipped into bite-sized videos for social media, transformed into quotes for a blog post, or used as material for a follow-up email campaign.

This strategy transforms a one-time event into a long-term asset that continuously generates engagement and leads. By amplifying the reach of the event content, organizations can maximize their initial investment and maintain a conversation with their audience long after the live event has ended. This ongoing stream of valuable content not only enhances the attendee experience but also provides a powerful engine for knowledge sharing, community building, and sustained business growth.