iQOO 15 Launches With a Display That's Brighter, Healthier, and Smarter

DONGGUAN, China – January 13, 2026 – In a significant move that could reshape the future of mobile visuals, iQOO has officially launched its iQOO 15 flagship smartphone. The device makes its global debut with the groundbreaking Samsung 2K M14 LEAD™ OLED Display, the result of a two-year joint development effort. This new screen technology moves beyond the industry's singular focus on resolution and refresh rates, introducing fundamental advancements in brightness, power efficiency, and, most notably, user eye comfort.

By integrating a next-generation light-emitting material and eliminating a key component that has defined OLED screens for years, the iQOO 15 sets a new and ambitious standard for what a flagship display can be. As the device begins its global rollout, it brings a suite of technologies that promise not just a more vibrant viewing experience, but a healthier and more sustainable one.

A New Benchmark for Brightness and Clarity

The most immediately noticeable feature of the iQOO 15’s display is its sheer brightness. The panel combines Samsung's new M14 light-emitting material with 2K LEAD OLED technology, boosting screen emissive efficiency by an impressive 40% over previous high-end displays. This translates to staggering new peaks in brightness that push far beyond current industry norms.

The device achieves a local peak brightness of 6000 nits for HDR content, a figure that rivals and even exceeds many high-end televisions. For general use, it offers a global peak brightness of 2600 nits and a manual full-screen brightness of 1000 nits. For the user, these numbers mean unparalleled clarity and legibility, even under the challenge of direct, harsh sunlight. To manage this power, the phone incorporates an industry-exclusive Triple Ambient Light Sensor, which allows for smoother and more responsive automatic brightness adjustments when moving between different lighting environments.

Beyond raw luminance, the visual experience is enhanced by an 18% expansion in color gamut coverage and a 60% reduction in motion blur, ensuring that fast-scrolling text and high-action gaming scenes remain exceptionally sharp. As the first iQOO device to receive Dolby Vision Certification, the iQOO 15 is engineered to reproduce high-dynamic-range content with faithful color and rich detail, elevating the experience for media consumption.

The Polarizer-Free Revolution for Eye Comfort

While the brightness figures are impressive, the most revolutionary aspect of the iQOO 15's display lies in its architecture. For the first time in a mass-market smartphone, the screen does away with the traditional polarizer, a layer that has been a standard component in OLED panels for decades. While polarizers help reduce reflections, they also absorb up to 50% of the light emitted by the panel, creating a significant efficiency bottleneck.

In its place, iQOO and Samsung have implemented a Nano-Photolithography Filter Film. This innovation creates a fundamentally more efficient optical path, allowing more light to reach the user's eyes directly from the emissive layer. The result is a display that not only saves power but also produces light that is claimed to be closer to natural sunlight, making it gentler on the eyes. This isn't just a marketing claim; according to data supplied by the Second Affiliated Hospital of Zhejiang University and the vivo Vision Health Lab, the new display reduces eye redness by 50%, increases tear meniscus height by 85%, and decreases ocular micro-fluctuation by 51% when compared to the previous generation iQOO 12.

This focus on user well-being is further supported by a suite of certifications, including TÜV Rheinland's Full Care Display, Circular Polarization, and Flicker-Free standards. The display also utilizes high-frequency 2160 Hz PWM dimming in low-light conditions to reduce imperceptible flicker and can dim down to just 1 nit for comfortable nighttime viewing without disrupting sleep patterns. This comprehensive approach to eye health addresses growing consumer concern over digital eye strain from prolonged screen time.

Powering a More Efficient and Durable Future

The engineering breakthroughs in the iQOO 15's display extend directly to two of the most critical aspects of user experience: battery life and device longevity. The underlying LEAD (Low-power, Eco-friendly, Augmented brightness, and Design) technology, which was honored with a 2025 Displays Industry Award from the Society for Information Display (SID), dramatically improves the panel's performance metrics.

By creating a more direct light channel, the technology reduces the display's power consumption by a remarkable 44% compared to previous generations, all while delivering higher brightness. When paired with the device's massive 7000 mAh battery, this efficiency gain promises to significantly extend usage time, addressing the pervasive issue of battery anxiety for power users and gamers. The reduced power draw also leads to less heat generation, ensuring more stable performance during demanding tasks like extended gaming sessions.

Furthermore, the new panel structure enhances durability. iQOO claims the technology extends the panel's lifespan by 50%, a crucial improvement for device longevity. This is complemented by iQOO's commitment to providing five major Android OS upgrades and seven years of security updates, signaling a move towards a more sustainable ownership model where devices are built—both in hardware and software—to last longer.

iQOO's Strategic Play in a Crowded Market

The launch of the iQOO 15 is more than just a product release; it's a strategic maneuver to cement iQOO's position in the competitive flagship market. By being the first to commercialize Samsung Display's 2K M14 LEAD™ OLED technology, iQOO secures a significant first-mover advantage. This same screen technology is rumored to be destined for Samsung's own future flagships, positioning the iQOO 15 as a technological frontrunner.

This launch allows the brand to appeal to a broader audience beyond its core demographic of mobile gamers. While features like a dedicated Esports Mode and Hardware-Based Game Eye Protection maintain its gaming credibility, the strong emphasis on visual health, power efficiency, and cinematic quality with Dolby Vision attracts discerning consumers who prioritize display excellence and user well-being. This multifaceted approach helps iQOO differentiate itself not just on performance, but on a holistic and forward-thinking user experience.

As the iQOO 15 rolls out to key markets including India, Indonesia, and Russia, it enters the arena not just as another powerful flagship, but as a pioneer carrying a display that could very well define the next generation of mobile technology.