Intrizen Taps New C-Suite Leaders to Drive Growth and Innovation

NAPLES, Fla. – February 12, 2026 – Fresh off a significant growth spurt that landed it on the Inc. 5000 list, HR and IT transformation firm Intrizen is bolstering its leadership ranks to capitalize on its momentum. The company announced the appointment of a new Chief Revenue Officer and Chief Marketing Officer, a strategic move designed to scale its operations and spearhead new ventures, including the forthcoming Intrizen Innovation Labs.

The expansion signals a new chapter for the Naples-based SAP Partner, which has carved out a niche by focusing on "human-centered" digital transformations for enterprise clients. By strengthening its executive team, Intrizen aims to deepen its market penetration and accelerate its mission to design technology that enhances, rather than replaces, human potential.

Fueling a Growth Engine

Intrizen's recent inclusion in the 2025 Inc. 5000 list of America's fastest-growing private companies serves as the backdrop for this strategic expansion. The company secured the #2,315 spot nationally and ranked #70 within the human resources industry, a testament to its significant revenue growth between 2021 and 2024. This recognition places it among a cohort of businesses that collectively generated over $300 billion in revenue in the last year.

This period of rapid growth has prompted a move to formalize and expand the leadership structure to support future ambitions.

“This leadership expansion reflects the maturity of our organization and the scale of what we’re building,” said Jonathan Haberkorn, Founder and Partner of Intrizen, in a statement. “As we enter our next phase of growth, exceptional leadership allows us to innovate while staying grounded in our core belief: technology should be designed to amplify human potential.”

HABERKORN continues to lead the company alongside Partner Bhavesh Kapoor, who oversees service delivery and customer success. Kapoor, a member of the Forbes HR Council, is instrumental in translating complex technological projects into tangible business outcomes for clients. The expansion also recognizes the contributions of Chad Johnson and Terry Hsuing, who will now serve on the company’s Strategic Advisory & Influence Team.

The Architects of Transformation

The two new C-suite appointments bring a wealth of experience in revenue generation and brand strategy.

Jerold Lack joins as the company's first Chief Revenue Officer. He is tasked with leading the sales and revenue organization, bringing what the company describes as a "relationship-driven, trust-first approach." Lack’s professional history is rooted in driving revenue growth in the IT managed services and strategic advisory sectors. His previous experience includes leadership roles at Burwood Group, Net at Work Inc., and Safebox Technology, where he focused on go-to-market strategy and scalable growth. His background aligns with Intrizen's focus on fostering long-term partnerships with its enterprise clients.

Stepping into the Chief Marketing Officer role is Lyric Everly. Everly will lead Intrizen’s brand, marketing, and communications strategy. She is responsible for a multidisciplinary creative team tasked with elevating the firm's market presence and shaping its go-to-market initiatives. With a background that includes running her own creative firm, Everly Agency, she brings expertise in brand development and market positioning crucial for distinguishing Intrizen in a crowded field.

The Future is Human-Centered: Intrizen Innovation Labs

Perhaps the most forward-looking aspect of the announcement is the impending launch of Intrizen Innovation Labs. This new initiative is dedicated to exploring emerging technologies and human-centered system design, directly supporting the company's "AI for People" philosophy.

While specific details remain under wraps, the lab is expected to function as an incubator for new ideas in the HR and IT space. In an industry increasingly dominated by discussions of artificial intelligence, Intrizen's focus on "human-centered" design suggests the labs will explore how technologies like AI can improve employee experience and automate workflows without sacrificing human connection.

This move is timely. The HR technology market is rapidly evolving, with a strong push towards AI-powered tools that can streamline everything from recruitment to payroll. At the same time, industry leaders are cautioning against a purely automation-driven approach, emphasizing the need for technology that empowers employees and strengthens workplace culture. Intrizen Innovation Labs appears positioned to address this duality, researching how to build smarter systems that also create, as the company puts it, "happier human connections." The company has indicated that further announcements regarding partnerships and new offerings from the labs will be made throughout the year.

Proven Impact in a Competitive Arena

Intrizen operates in the highly competitive IT services and HR consulting landscape, a market projected to reach trillions in value over the next decade. It competes against both large-scale global consulting firms and other specialized SAP partners. The company's official SAP Partner status is a key differentiator, granting it deep expertise and access to resources for implementing complex solutions like SAP SuccessFactors.

The firm's value proposition is further solidified by its track record with major enterprise clients. Intrizen has worked with organizations such as American Airlines, Lowe's, Coca-Cola, and Grainger. A notable public success story involves a large-scale global talent acquisition transformation at American Airlines, where Intrizen helped redesign the employee experience using SAP SuccessFactors to handle complex global protocols. This project, detailed in a case study titled "Making Global Connections," exemplifies the firm's ability to manage large-scale, human-focused technology deployments.

By combining a proven delivery model for established platforms with a new focus on R&D through its Innovation Labs, Intrizen is making a clear statement. The strategic hires of Lack and Everly provide the commercial and marketing firepower needed to bring these complex solutions to a wider market. This dual focus on execution and exploration prepares the firm to not only meet the current demands of digital transformation but also to shape the future of how enterprises manage their most valuable asset: their people.