Horseshoe Bay Sees $108M Investment in Luxury Senior Living

HORSESHOE BAY, TX – May 22, 2026 – Shovels hit the ground today in the Texas Hill Country, marking the official start of construction for The Statesman at Horseshoe Bay, a sprawling $108 million luxury senior living community. The project, a joint venture between developer Falcon Senior Housing and operator SilverPoint Senior Living, promises to establish a new benchmark for retirement living in the affluent lakeside region.

Located on the Falcon Tract within the master-planned SilverRock community, The Statesman is designed to offer a full continuum of care, including independent living, assisted living, and memory care services. The groundbreaking ceremony formally introduced the project, which aims to blend high-end amenities with comprehensive care, reflecting the scenic elegance of the Highland Lakes corridor.

Answering a Local Call for Upscale Senior Care

The development arrives in response to what developers describe as a clear and unmet demand within Horseshoe Bay and the greater Marble Falls area. With a median age of 65, Horseshoe Bay has one of the oldest demographics in the state. Data shows that nearly half of the city's population is aged 65 or older, a figure significantly higher than state and national averages. This demographic is not only large but also affluent; the median household income in Horseshoe Bay is approximately 25% higher than the Texas median, and the area is known for its robust luxury real estate market.

This combination of an aging, wealthy population has created a pressing need for high-quality senior living options that allow residents to remain in the community they call home. Until now, many long-time residents faced the prospect of moving away to find facilities that matched their lifestyle and offered a continuum of care.

"Today, we break ground not just on a development, but on a community — The Statesman at Horseshoe Bay," said John Hyjer of Falcon Senior Housing at the ceremony. "We are answering the call Horseshoe Bay has asked for: to give residents the ability to stay in their hometown and to provide an engaged community that matches the Hill Country elegance and luxury lifestyle they already know here."

By providing independent living, assisted living, and memory care on a single campus, The Statesman is designed to be a permanent solution for its residents, allowing them to "age in place" and transition seamlessly to higher levels of care if and when their needs change, without the disruption of relocating.

Redefining Retirement with Integrated Luxury

While the Highland Lakes region has existing senior care facilities, The Statesman aims to differentiate itself through its significant scale, brand-new construction, and an unwavering focus on luxury. The $108 million price tag signals an investment in state-of-the-art design, premium finishes, and an extensive list of amenities expected to cater to a discerning clientele.

Positioned within the SilverRock master community, residents will have access to a meticulously planned environment that complements the natural beauty of Horseshoe Bay's lakeside setting. This integration is a key part of its value proposition, promising a resort-style experience rather than a traditional retirement home. The community is being marketed as the premier luxury senior living anchor for the entire region.

The comprehensive care model is another significant differentiator. While some local facilities offer one or two levels of care, The Statesman's all-in-one approach addresses a critical gap. This model provides peace of mind for both residents and their families, ensuring that a support system is readily available as health needs evolve. This focus on long-term residency is central to the community's philosophy of fostering a stable and deeply-rooted environment for its inhabitants.

A Major Economic Driver for the Highland Lakes

Beyond its impact on senior care, the $108 million development represents a massive economic infusion for Horseshoe Bay and the surrounding counties. The project is one of the largest senior housing developments in the history of the Highland Lakes region and is expected to create a significant number of jobs and stimulate local commerce.

The construction phase alone will employ a large workforce of contractors, engineers, and tradespeople over the next several years. Once operational, The Statesman will become a major local employer, requiring a diverse staff of healthcare professionals, administrative personnel, culinary teams, maintenance workers, and activity coordinators. This influx of jobs will provide a substantial boost to the local economy.

Furthermore, the presence of a large-scale luxury community is anticipated to have a positive ripple effect. The new residents and employees will support local businesses, from retail shops and restaurants to service providers. The development will also expand the local tax base, generating new revenue for public services and infrastructure in Horseshoe Bay and Llano County. The project is seen not just as a residential community but as a long-term economic asset that brings year-round activity and value to the area.

A Partnership of Specialized Expertise

The Statesman at Horseshoe Bay is the product of a strategic partnership between two firms with distinct but complementary expertise. Falcon Senior Housing, the developer, is a real estate firm that focuses exclusively on building high-quality senior living communities across Texas. Their stated commitment is to thoughtful, purpose-built developments that serve the long-term needs of seniors and their communities.

Managing the community will be SilverPoint Senior Living, a Texas-based operator known for its person-centered approach to care. SilverPoint has earned a strong reputation, evidenced by its Great Place to Work® certification for 2025 and high resident satisfaction scores across its portfolio. The company's signature "Engaged Life Program" is central to its operational philosophy, which emphasizes creating an environment where residents can lead lives full of purpose, social connection, and meaningful experiences. This focus on resident well-being, combined with Falcon's development acumen, underpins the promise of The Statesman. Founding Member residences are now being offered for priority selection as construction gets underway, signaling the project's transition from a blueprint to a future home for hundreds of Hill Country seniors.