Homewerks Taps AI to Remodel Home Improvement Retail Strategy

NEW YORK, NY – May 11, 2026 – Home improvement innovator Homewerks Worldwide, LLC is overhauling its market strategy, today announcing a multi-year strategic partnership with Datavations, a pioneer in commercial intelligence for the building materials industry. The agreement will embed Datavations' AI-powered analytics platform directly into Homewerks' commercial operations, signaling a major shift toward data-driven decision-making in a traditionally slow-moving sector.

This collaboration is designed to move Homewerks from a reactive market observer to a proactive strategic player. By integrating granular, SKU-level market data, the company aims to optimize its product assortment, pricing, and placement across major retail and professional channels, including key partners like The Home Depot and True Value.

A Shift to Proactive Growth Management

The core of the partnership lies in Homewerks' adoption of the Datavations Merchant Enablement Platform. This move is explicitly intended to transform how the company interacts with market dynamics and its key retail accounts. Historically, manufacturers in the home improvement space have often relied on periodic sales reports and historical data, leading to a delayed response to shifting consumer trends and competitive maneuvers.

"We identified Datavations as a leading partner in the commercial intelligence space and know their technology will help change the way that we drive impact with our customers in the market," said Peter Berkman, Founder and CEO of Homewerks. The partnership provides Homewerks with a comprehensive view of shelf dynamics, enabling them to ensure the right product is in the right location at the right price.

Datavations' platform processes vast amounts of data daily, providing its clients with a 360-degree view of key categories. For Homewerks, this means access to real-time intelligence on its entire product portfolio—from bath faucets and showerheads to LED mirrors and plumbing fittings. This allows the company to identify market signals faster, optimize production, and make strategic decisions in partnership with its merchants.

"Our mission is to provide the technology required to turn market volatility into a competitive advantage for our customers and their merchants alike, and Homewerks is the ideal partner to execute on that vision," said Philip Odelfelt, Founder and CEO of Datavations.

Disrupting the Traditional Playbook

A key objective of this alliance is to fundamentally disrupt the traditional Product Line Review (PLR) cycle. These reviews, typically conducted annually or semi-annually, have long been the standard for how manufacturers and retailers decide on product assortments. However, their periodic nature makes them inherently slow to adapt to a fast-paced retail environment.

With access to real-time data, Homewerks can now make what the companies call "out-of-cycle adjustments." Instead of waiting for a formal review, the company can use live market intelligence to identify underperforming products, spot emerging trends, or react to a competitor's new product launch instantly. For example, if a particular style of showerhead suddenly gains traction in a specific region, Homewerks can proactively work with retailers to adjust inventory and marketing, capitalizing on the trend before it fades.

This capability is critical in the current market, where factors like fluctuating interest rates are encouraging more homeowners to renovate rather than move, creating dynamic shifts in demand for specific product categories. The ability to respond with agility provides a significant competitive advantage.

The Competitive Edge of Granular Data

The Datavations platform provides Homewerks with intelligence that goes far beyond its own sales figures. The system offers deep insights into the competitive landscape, including competitor product testing, assortment strategies, pricing adjustments, and even potential supply chain vulnerabilities. This level of visibility allows Homewerks to anticipate market shifts rather than just react to them.

By leveraging AI and machine learning, the platform can detect subtle market events and brand shifts at the store or category level, sending real-time alerts. This empowers Homewerks' commercial team to engage with their retail partners with concrete, data-backed proposals. Instead of relying on past performance, they can present predictive analytics that demonstrate how a change in assortment or price could drive mutual growth.

This data-driven approach also strengthens Homewerks' strategic M&A activities, a direction supported by its 2021 growth investment from H.I.G. Capital. By identifying market gaps and attribute trends through data, the company can make more informed decisions about which product categories or technologies to invest in or acquire, ensuring its portfolio remains innovative and aligned with consumer demand.

Redefining Manufacturer-Retailer Relationships

Ultimately, this partnership is set to redefine Homewerks' role with its retail partners. By bringing actionable, real-time data to the table, the company transitions from being a mere supplier to a strategic collaborator. This fosters a more symbiotic relationship focused on shared success.

Armed with granular market intelligence, Homewerks can help retailers optimize their shelf space, reduce out-of-stocks, and improve sell-through rates. This not only enhances the retailer's profitability and operational efficiency but also improves the end customer's shopping experience. Presenting a retailer with data showing that a competitor's supply chain is faltering on a key product line, for instance, allows for a proactive and strategic conversation about capturing that market share.

This move by Homewerks and Datavations is indicative of a broader digital transformation sweeping through the building materials and home improvement sectors. As companies like Circana and Impact Analytics also push for more data integration in retail, the emphasis on specialized, SKU-level intelligence for complex industries is becoming a key differentiator. By embracing this change, Homewerks is not just investing in technology; it is investing in a more agile, resilient, and competitive future.